non-linear storytelling: towards new methods and aesthetics for data narrative
DESCRIPTION
presented at Strata Conference, NY, October 29 2013 / How can a data-driven visualization tell multiple interplaying stories, and achieve a viable result in an abstract visual composition? I will share the work I am doing with my information design company (accurat.it) on analysing and visualising complex cultural, social and economical phenomena and focusing on a project for La Lettura, the cultural supplement of the Italian newspaper Corriere della Sera (full gallery here http://www.flickr.com/photos/accurat/sets/72157632185046466/) Purposely, the aim here is to compose and deliver non-linear and multi-layered visual narratives able to maintain the informative richness of the data but still making this richness more accessible and understandable, publishing compound and complex stories told through data visualizations. I will describe how we can imagine to open new perspectives in the field and how we can also aim at educating readers’ eyes to get familiar with new visual ways to convey the richness of information that we experience in our everyday lives rather than simplifications of the phenomena analysed. The speech will outline the design process from the very first ideas to the final results in different cases, presenting backstage materials such as sketches and intermediate versions and showing how we select, analyse and combine different data-sets. It will conclude by tracing some red threads to discover possible new approaches to the aesthetics of data-visualization: focusing on how to get inspired from many different disciplines, how to build a personal method and set individual goals, and explaining why we hope our aesthetic and analytic choices can generate new possibilities for ongoing creativity and research in the data-visualisation field The idea here is to open possible questions rather then providing finite and definitive answers: to ask ourselves how far can we go rather than delimiting the domain.TRANSCRIPT
Non-linear Storytelling: towards new methods and aesthetics for data narrative
Oct 29, 2013Strata Conference
Hadoop WorldNew York
giorgia lupitw: @giorgialupiwww.accurat.itwww.giorgialupi.netgiorgia.lupi@accurat.it
founders and partnersgiorgia lupi gabriele rossi simone quadri(architect)
Design Director(designer)
Managing Director(sociologist)
Contents Curator
teammarco vettorello
glauco mantegari
davide ciuffi
alex piacentini
marco bernardi
pietro guinea montalvo francesco majno
michele graffieti
federica fragapane
visual designer interaction designer
interaction designerdata-visualization designer
data-visualization designer data-visualization designer
chief technology officer
data scientist and analyst
content managergiovanni marchi
art director
marco prandinadata scientist
stefania guerradesigner
alessandro continiinteraction designer
and developer
information designers“a visual bridge between the data and the people that needs to understand, improve their knowledgeor take decisions from these data.
project:State, citizensand companies inthe digital era
Ambrosetti, theEuropean House
client:
field:consulting
Working side by sidewith businessconsultants todetect and highlight patterns,trends, virtues and foes on an internationalresearch onthe state of thedigital transition
06 | 10 / Kandinskyvisualizing painters’ lives
a project by Accuratdirected by Giorgia Lupi and Michela Buttignolwww.accurat.it
artisticperiod
artisticperiod
artisticperiod
equals to a single artwork
artistic production:paintings per year
the artistic production of the author has been scaled and normalized to the total of the works of Picasso
Landscape
Abstract paintingPicture with archer
Composition VIII
Blue rider
Composition VII
Painting with green center
Improvisation 30 (Cannons) Picture With A White Border
Small worlds
Succession
CityscapeHouses at MurnauMunich-Schwabing with
the church of St. Ursula
Expressionism Abstract ArtPost-impressionismClaude Monetinfluenced by:
(impressionist)Marcel Duchampinfluenced:
(dadaist)
Paul KleeGabriele Münter
Arnold Schoenberg
Franz arc
Founds the Der Blaue ReiterMoscow
StudiesAnton A!be's
private school Academy of Fine Artsof Munich
Moscow Academyof Fine Arts Bauhaus
University ofMoscow
1870 1880 1900 19101890 1930 194019201866Dec. 16Moscow, Russia
1944Dec. 13Neuilly-sur-Seine, France
77 y. o.
Germany______
Ukraine______
1933Neuilly-sur-SeineFrance______
1921Berlin
1925Dessau
1896Dessau
1922Weimar
1871Odessa
1886Russia______ Moscow
1914Moscow
Mathilde(1876)
Vasily Silvestrovich Kandinskyfather
Lidia Ivanovna Tikheevamother
Vsevolod
Gabriele Münter
Lily Stumpf
Anna Chimyakina
sister
firstexhibition
how to read it:shapes, elements, forms
relationship(love affair)
artworks
colors =artwork palette
son
born
acquistance
<1 sqm
1< area <2 sq m
>2 sqm
The sun melts all of Moscow down to a single spot that, like a mad tuba, starts all of the heart and all of the soul vibrating. But no, this uniformity of red is not the most beautiful hour. It is only the final chord of a symphony that takes every colour to the zenith of life that, like the fortissimo of a great orchestra, is both compelled and allowed by Moscow to ring out.
“
“Kandinsky
[...]
(1980)
(1962)
[...]
[...]
full name
distinctive features
SagittariusRighty
death [...] data not available
travels
Vasilij Vasil'evic Kandinsky
event
1900 1920 1930 1940 1950 1960 1970 19801910
GuggenheimInternational Award
1958Venice Biennale Grand Prize
for Graphic work
1954Gold medal of Fine Arts
1958
Paul Cezanne(impressionist)
influenced by:
equals to a single artwork
artistic production:paintings per year
the artistic production of the author has been scaled and normalized to the total of the works of Picasso
<1 sqm
1< area <3 sq m
>3 sqm
artworks
colors =artwork palette
PortraitPortrait ofMrs Mills in 1750(after Constable)
Portrait of Vincent Nubiola
Portrait of E.C. Ricart Man and woman in front of a pile of excrement
Metamorphose
Women and birdin the moonlight
Person throwinga stone at a bird
Rope and people I
Still Life with old shoe
The farm
Dutch interior, I
The hunter (Catalan landscape)
The birth of the worldCiphers and constellations,in love with a woman The song of the vowels
Dutch interior
Still life
Landscape
Interior painting
Abstract painting
Genre painting
Self-portraitSelf-portrait
Early Years Surrealism Abstract Art
Joan Prat Henri Matisse
Jose Luis Sert
Joseph Dalmau
Joseph Llorente Artigas Pablo Gargallo
Andre Breton King Juan Carlos
Archile Gorkyinfluenced:
(abstract expressionist)
Dalmau Gallery
1893Apr. 20Barcelona, Spain
Studies
1983Dec. 25Palma, MajorcaSpain
90 y. o.
Carrer del Regomir 13 Escuela deBellas Artesde la Llotja
School ofCommerce
Escuela de Artede Francesco Galí
Cercle Artísticde Sant Lluc
Miquel Miró Adzeriasfather
Dolores Ferràmother
Maria Dolors
1920Paris
Spain______
France______
1928NetherlandsVisit______
1949
1930
Paris
Montroig1940
Palma, Majorca1956
Palma, Majorca1932
Barcelona
United States1968
1942Barcelona
Pilar Juncosa Iglesias (1995)
firstexhibition
how to read it:shapes, elements, forms
marriage
(love affair)
death
daughter
born
acquaintance
award
event
travels
02 | 10 / Miróvisualizing painters’ lives
a project by Accuratdirected by Giorgia Lupi and Michela Buttignolwww.accurat.it
Miró“
Joan Miró Ferráfull name
distinctive features
AriesRighty
You must always plant your feet firmly on the ground if you want to jump into the air. The fact that I come down to Earth from time to time makes it possible to jump all the higher.
“
artisticperiod
artisticperiod
artisticperiod
International LeninPeace Prize
1964
Picasso
“
Pablo Diego José María de los Remedios Crispinianode la Santísima Trinidad
full name
distinctive features
ScorpioRighty
My mother said to me, 'If you are a soldier, you will become a general. If you are a monk, you will become the Pope.' Instead, I was a painter, and became Picasso.
“
Symbolic painting
Nude painting
Portrait
Genre painting
Literary painting
Mythological painting
Still life
Girl in front of mirrorMarie-Thérèse Walter
Portrait of Sylvette DavidSylvette David
A dreamMarie-Thérèse Walter
Portait of Suzanne BlochSuzanne Bloch
Guernica
The girls of Avignon
The old blind guitarist
Boy leading a horse
Crying woman
Family ofacrobats jugglers
A boy with a pipeAn actor The piano accordionist
Girl with mandolin(Fanny Tellier)
Don Quixote
The dance Night fishing at Antibes
The pigeon pea Fruit dish
The minotauromachie
Celestina
Early Years Blue Period Rose Period African Period Cubism Neoclassicism & Surrealism Late YearsNeoclassicism & SurrealismNeoclassicism & Surrealism
Julio Gonzalez
Henri Matisse
Erik Satie
Gertrude Stein
Ernest Hemingway
George Braques
Jaime Sabartes
Max Jacob
Jean Cocteau
1881 1890 1900 1920 1930 1940 1950 1960 19701910 1970Oct. 25Malaga, Spain
1973Apr. 8Mougins, France
91 y. o.Paulo Maya Claude Paloma
1891 1895 1897
1900
1917
1936
Coruna Madrid Barcelona
Paris Paris1946
Antibes 1946
La Californie1961
Mougins
Barcelona Spain______
France______
José Ruiz y Blasco father
María Picasso y Lópezmother
Conchita
Fernande Olivier
Eva Gouel
Olga Kokhlovawriter
Marie-Therese Walter
Dora Maarwriter
Francoise Gilot
Genevieve Laporte
Jacqueline Roque
Still alive
(1977)
(1997)
Still aliveStill alive
Still alive
Paul Gauguin(impressionist)
influenced by:Jackson Pollockinfluenced:
(drip painter)
01 | 10 / Picassovisualizing painters’ lives
a project by Accuratdirected by Giorgia Lupi and Michela Buttignolwww.accurat.it
“
project:Visualizingpainters’lives
selfclient:
field:art
a visual anthology of 10 abstract painters' lives, isolating pictorial elements from painters' styles and using them to tell the story of their life and artistic production through a series of diagrams.
International LeninPeace Prize
1964
Picasso
“
Pablo Diego José María de los Remedios Crispinianode la Santísima Trinidad
full name
distinctive features
ScorpioRighty
My mother said to me, 'If you are a soldier, you will become a general. If you are a monk, you will become the Pope.' Instead, I was a painter, and became Picasso.
“
Symbolic painting
Nude painting
Portrait
Genre painting
Literary painting
Mythological painting
Still life
Girl in front of mirrorMarie-Thérèse Walter
Portrait of Sylvette DavidSylvette David
A dreamMarie-Thérèse Walter
Portait of Suzanne BlochSuzanne Bloch
Guernica
The girls of Avignon
The old blind guitarist
Boy leading a horse
Crying woman
Family ofacrobats jugglers
A boy with a pipeAn actor The piano accordionist
Girl with mandolin(Fanny Tellier)
Don Quixote
The dance Night fishing at Antibes
The pigeon pea Fruit dish
The minotauromachie
Celestina
Early Years Blue Period Rose Period African Period Cubism Neoclassicism & Surrealism Late YearsNeoclassicism & SurrealismNeoclassicism & Surrealism
Julio Gonzalez
Henri Matisse
Erik Satie
Gertrude Stein
Ernest Hemingway
George Braques
Jaime Sabartes
Max Jacob
Jean Cocteau
1881 1890 1900 1920 1930 1940 1950 1960 19701910 1970Oct. 25Malaga, Spain
1973Apr. 8Mougins, France
91 y. o.Paulo Maya Claude Paloma
1891 1895 1897
1900
1917
1936
Coruna Madrid Barcelona
Paris Paris1946
Antibes 1946
La Californie1961
Mougins
Barcelona Spain______
France______
José Ruiz y Blasco father
María Picasso y Lópezmother
Conchita
Fernande Olivier
Eva Gouel
Olga Kokhlovawriter
Marie-Therese Walter
Dora Maarwriter
Francoise Gilot
Genevieve Laporte
Jacqueline Roque
Still alive
(1977)
(1997)
Still aliveStill alive
Still alive
Paul Gauguin(impressionist)
influenced by:Jackson Pollockinfluenced:
(drip painter)
marriage
relationship(love affair)
<1 sqm
1< area <3 sq m
>3 sqm
artworks
colors =artwork palette
award
travels
daughtersister
artworks
born
son
artisticperiod
artisticperiod
artisticperiod
equals to a single artwork
artistic production:paintings per year
the artistic production of the author has been scaled and normalized to the total of the works of Picasso
event
how to read it:shapes, elements, forms
a project by Accuratdirected by Giorgia Lupi and Michela Buttignol
“
project:A slice ofcorruption
Mc Cann,(Fiorucci)
client:
field:advertising
Design of a scientific map of the history of corruption in Italy,for the mockumentaryADV campaign of cold-cuts brand Fiorucci(playing with the visualmetaphor of theirproducts)
Docto
client:
field:
Share srl
healthcare
project:
Ethnographic research and consequent design of a an integrated digital information system designed specifically for the many different users or medical structures.
project:
Visual.lyclient:
field:business
the StartupUniverse
Design and developmentof an interactive visualaccess to theCrunchbase Database,highlighting theeconomical and temporalrelationships among- Startups, - their Founders - and the VCsinvesting in them
project:the Emmetcollection
NY PublicLibrary
client:
field:humanities
Design anddevelopment of an interactiveand multiperspectivevisualizationof one of theNew York Public Library literary archives
project:Sento
Sisu Labsclient:
field:marketing
Design and developmentof an interactive web application to monitorsocial media reputationand supportmarketing activitiesthrough content andsemantic analysis
(ongoing)
sentoapp.com
Non-linear Storytelling: towards new methods and aesthetics for data narrative
Corriere della Seraclient:
field:journalism
project:Visual Datacolumn
Visual Storytellingfor the Sunday culturalsupplement of Corriere della Sera
[1]presenting
some piecesin detail
dissectingour methods
[2]
how far can we go?
[3]
% of GDP invested in R&D - - - - - - - >- - - - - -
n. o
r re
sear
cher
s pe
r 1M
peo
ple
- -
- -
>-
- -
- -
-
> be (visually) inspired from very different fields how to build “unusual” visual compositions?
MOMA (NY)“Inventingabstraction1910-1925”
MOMA (NY)“Inventingabstraction1910-1925”
> Brain Drain
data-visualization
(first sketches)trying to
“paint withdata”
(sketches)data starts
to paint!
123.456 BrasilBras
il
123.456
Brasil Bras
il
Brasil
documentirankingdonne
documentirankingdonne
Brasil
Brasil
Brasil
Brasil
qui ho schiarito
le opacità di tutti
tranne i ricercatori
(storia principale piu chiara) quelli che ritornano
in verde?
(E’ una cosa positiva)
Brasil
*
*
Danimarca
India
Brasile
Italia
Spagna
Olanda
Uk
Canada
Belgio
Francia
Australia
Usa
Germania
Svizzera
Giappone
Svezia
(intermediate steps)exploring on singularelements’ composition
PhD
Master
Bachelor
no degree
PhD
Master
Bachelor
no degree
PhD
Master
Bachelor
no degree
PhD
Master
Bachelor
no degree
PhD
Master
Bachelor
no degree
PhD
Master
Bachelor
no degree
(fascination)graphic music notations
(fascination)graphic music notationsJohn Cage,
Fontana Mix project (1959)
(intermediate steps)building thearchitectureand fine tuning
layering and making hierarchies clear,for both the data analisis and the visual composition
Multi-layered storytelling
Non-linear Storytelling: Journalism through “Info-spatial” Compositions
(article - Parsons Journal for Information Mapping vol. 04 - 2012)
Layering, and making
hierarchies clear
Supplementing the greater story through the addition
of “minor or tangental tales” elements
Composing the main architecture of the
visualization
Positioning singular elements within the
main framework.
Providing small visual explanations such as a legend or key
Fine-tuning and stylizing of elements shapes, colors, and weights to make hierarchies pop out.
Constructing shaped elements of dimensionality and
form
Elucidating internal relationships between
elements. (if any)
Labeling and Identifying elements
[1]
[2]
[3]
[4]
[5]
[6]
[7]
[8]
Composing the main architecture of the visualization
[1]
Positioning singular elements within the main framework.
[2]
Constructing shaped elements of dimensionality and form
[3]
Elucidating internal relationships between elements. (if any)
[4]
Labeling and Identifying elements
[5]
Supplementing the greater story through the addition of “minor or tangential tales” elements
[6]
Providing small visual explanations such as a legend or key
[7]
Fine-tuning and stylizing of elements shapes, colors, and weights to make hierarchies pop out.
[8]
Supplementing the greater story through the addition
of “minor or tangental tales” elements
Composing the main architecture of the
visualization
Positioning singular elements within the
main framework.
Providing small visual explanations such as a legend or key
Fine-tuning and stylizing of elements shapes, colors, and weights to make hierarchies pop out.
Constructing shaped elements of dimensionality and
form
Elucidating internal relationships between
elements. (if any)
Labeling and Identifying elements
[1]
[2]
[3]
[4]
[5]
[6]
[7]
[8]
Layering, and making
hierarchies clear
good visualizations
Moritz Stefaner
“answer questions, generate new questions, make you think and concern, visualisations tell stories, thousand stories: and if done good, with multiple levels of explorations.
good visualizations“
as visual ways to convey the richness, the involvement and feelings that we experience in our everyday lives rather than simplifications of the world.
Aristotle
“Metaphor consists in giving the thing a name that belongs to something else
Twyla Tharp
“ In the end, creating is all about playing and innovating within familiar forms
Non-linear Storytelling: towards new methods and aesthetics for data narrative
Oct 29, 2013Strata Conference
Hadoop WorldNew York
giorgia lupitw: @giorgialupiwww.accurat.itwww.giorgialupi.netgiorgia.lupi@accurat.it