non-brand - amr

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Page 1: Non-Brand - AMR

UNBRANDED

“Unbranded Products do not have a Brand Name & do not legally belong to a particular

company, so any company can manufacture them.”

Even unbranded products are good with identical specification available with multiple

suppliers & distributor, in many cases product may not even mention Name, Logo or Color.

Unbranded products are easily available on streets, Unauthorised stores.

What is the exact meaning of Unbranded Product ?

Every product has to follow the Parameters of Indian Standards in order to Quality, Price,

Weight, Size, Style, Color, Packaging, Design etc. If any product which have not followed the

parameters of the Indian standards these brand or Product are called as Unbranded

Products.

Unbranded products are also called as “Knock-Off” product.

Why people like to buy unbranded products ?

Cheaper cost

Availability of Product

Changes in Trend

Peer Effect

Why people do not prefer buying unbranded products ?

Poor & Cheap Material Quality

To Maintain their Standard of living

Color might wear off after single wash

Uncomfortable

Poor Performance

How To Recognise Unbranded products ?

No Price Tag

No Logo

Street Products

No Warranty

Quality OR Finishing of the Products

There are many duplicate branded products available in market which is not easy to

recognised sometimes.

Page 2: Non-Brand - AMR