non-brand - amr
TRANSCRIPT
UNBRANDED
“Unbranded Products do not have a Brand Name & do not legally belong to a particular
company, so any company can manufacture them.”
Even unbranded products are good with identical specification available with multiple
suppliers & distributor, in many cases product may not even mention Name, Logo or Color.
Unbranded products are easily available on streets, Unauthorised stores.
What is the exact meaning of Unbranded Product ?
Every product has to follow the Parameters of Indian Standards in order to Quality, Price,
Weight, Size, Style, Color, Packaging, Design etc. If any product which have not followed the
parameters of the Indian standards these brand or Product are called as Unbranded
Products.
Unbranded products are also called as “Knock-Off” product.
Why people like to buy unbranded products ?
Cheaper cost
Availability of Product
Changes in Trend
Peer Effect
Why people do not prefer buying unbranded products ?
Poor & Cheap Material Quality
To Maintain their Standard of living
Color might wear off after single wash
Uncomfortable
Poor Performance
How To Recognise Unbranded products ?
No Price Tag
No Logo
Street Products
No Warranty
Quality OR Finishing of the Products
There are many duplicate branded products available in market which is not easy to
recognised sometimes.