nomchop niyathi chakrapani owner. business situation
TRANSCRIPT
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NomChopNiyathi Chakrapani
Owner
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Business Situation
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Market Analysis
Demographic King County
Avg. Household Size Higher than U.S. avg.
Work Day, Higher income 7.5 hr
Work Day, Lower income 5 hr
Primary: Upper middle class of King CountySecondary: Lower middle class of King
County
Source: www.census.gov
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Lower: 3%
Lower Middle:
37%Upper Middle:
47%
Upper:13%
Market Segmentation
Sizable, accessible, and measurable
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Competitive AnalysisCompetitor Competitor
AdvantageNomChop Advantage
grubHub Restaurant order Home-cooked, cheaper, & informed
Zaarly Hire professionals Simple & affordable
Restaurants Full service Home-cooked, cheaper, & informed
Catering services Hire professionals Simple & affordable
Grocery stores Readymade Home-cooked & fresh
Zaarly
grubHub
Restaurants
Catering services
Grocery stores
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Marketing Mix
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Services
Revenue Stream Price
Food Sales Transaction 10%
Premium Membership $7.99/m
Member Advertising PlanSilver: $6.99/wGold: $11.99/w
Independent Advertising Plan
Emerald: $8.99/wDiamond: $13.99/w
Food Sales Transaction
Premium Membership
Member Advertising Plan
Independent Advertising Plan
Silver: Gold:
Diamond:
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Penetration Market-LedCompetitor
ACompetitor
B
Much lower Similar pricing
Higher
Pricing of Revenue Streams
Psychological pricing: $19.99 instead of $20.00
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OnlineSeattleKing CountyExpansion
Place
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Janu
ary
Febr
uary
Mar
chApr
ilMay
June Ju
ly
Augus
t
Sept
embe
r
Octob
er
Novem
ber
Decem
ber
Radio
Social Media
Mailings
Billboard
Cold call
News Media
Pay for meals
Donation
Promotion
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Operations
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OwnerChief Technical
OfficerWeb
Developer
App Develope
r
Data Scientist
InvestigatorMarketing Consultant
Organization
Private Limited Company
Annual Salary Burden: $450,000
Owner
Chief TechnicalOfficer Data Scientist Marketing ConsultantInvestigato
rApp
Developer
DeveloperWeb
MichelleChief Technical Officer
DonovanData Scientist
StephInvestigator
MariaTemporary Marketing
Consultant
AdlaiApplication Developer
TamaraWebsite Developer
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Christy Lambert Top rated Chopper
Freelance chef with a taste for adventure You bookmarked this.
Grilled steak with tomatoes, green beans, and chimichurri sauce Picku
pDelivery
. .Ingredients: • ¾ lb green beans• 1 pt grape
tomatoes• 1 tbsp olive oil
Nutrition Facts: • 451 cal• 37g protein• 9g carbs
Dietary restrictions:Contains• Meat• Sulfite
Price:$9/plate
Recipe:
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I’m a NommerI eat
I’m a ChopperI cook
NomChopBuy and sell food in your community
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Planned Financing
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Sales and Profits
$1,200,000
$1,000,000
$200,000
$0
$580,000
$340,000
40%
20%
0%
-40%
-60%2014 2015 2016
Pro
fit-
20%
$800,000Break-even point: 33,000 units
$1,100,000
$400,000
$600,000Sale s
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2014 2015 2016
Sales $340,000 $580,000$1,100,00
0
Expenses $560,000 $590,000 $620,000
Profit ($180,000) ($8,000) $390,000
Net Profit Margin
(54%) (1%) 35%
Income Statement
(54%) (1%) 35%
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Cash Flow
$500,000$400,000$300,000$200,000$100,000$0
Oct
Jul
Ap
rJa
n
Oct
Jul
Ap
rJa
nO
ct
Jul
Ap
rJa
n 1
4
2014-2016
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Owner & employees Innovative Profitability Trends Market Unique
NomChop is the Smart Investment
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Owner equity, $120,000, 33%
Bank loan, $300,000, 67%
$300,000 5 years 8% interest Monthly payment:
$6,000 Total interest paid:
$65,000
Loan Request
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Year Percent Returned
Year 1 43%
Year 2 93%
Year 3 267%
Year 4 451%
Year 5
Return on Investment
726%
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Niyathi Chakrapani
NomChop, Owner
Phone: 425-999-6621
Fax: 425-657-7973
Contact Information
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Thank You