NOKIA vs SAMSUNG

Presented by: Gurpreet Singh

CONTENTS

NOKIA SAMSUNG NOKIA vs SAMSUNG QUALITY STRATEGY CONCLUSION

Nokia Type: Public co. Founder: Fredrik

Idestam Founded in: Finland

(1865) Revenue: $38.65

billion Employees:

135,949

Laura Moscatelli & Alberto Olori

Past…

Samsung

Type: Public Founder: Lee

byung chull Founded in: South

Korea, Seoul (1938)

Revenue: $220.1 billion (2011)

Employees: 344,000

Laura Moscatelli & Alberto Olori

with Samsung it’s not that hard to imagine

Past…

NOKIA vs SAMSUNG Nokia has

concentrated its efforts on design and it has consumers among businessmen

Samsung has market leadership through its innovative and hot mobile phones and it has young consumers

NOKIA Nokia is a

traditional brand;

Its logo is “connecting people”

SAMSUNG

Samsung is a young brand;

Its new logo is “with Samsung it’s not that hard to imagine

NOKIA

Nokia is considered of a very high quality by segment of consumer between 20 to 50 years of age

SAMSUNG Samsung is

considered of a medium high quality by segment of consumer between 15 to 35 years of age.

NOKIA

Nokia has consentrated its efforts on design forgetting that function is more important

SAMSUNG Samsung has spent

money on the latest high tech device. It has exploited technology and produced increasingly small hand set.

NOKIA vs SAMSUNG

Nokia Lumia 710

Free lifetime Nokia Drive navigation

Nokia Music and Nokia Maps

Display is twice as bright

Better video recording quality

Exchangeable covers A wee bit cheaper

Samsung Omnia W Samsung Omnia W Super AMOLED Gorilla

Glass display over TFT Slimmer profile and

metal on the battery cover

Front-facing VGA camera Slightly better

loudspeaker performance

Better audio quality Nearly twice the real-

world battery performance

Samsung strategies Brand ambessdor Amir

Khan play a important roll in advertisement.

online software updates, customer services.

Established many Samsung Mobile Stores to increase the visibility of the brand

Nokia Strategies Best Actor

Shahrukh Khan play important roll in advertisement.

Best softwares Increasing the no.

of stores & services Online service &

information.

CONCLUSION

Nokia is better than samsung but samsung beat the nokia.

The compitition between nokia & samsung is very tuff.

The struggle will probably never end…..