nokia lumia's amazing surprise - review : mobile application
TRANSCRIPT
NOKIA LUMIA Amazing Surprise
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CATEGORY
CLIENT
PARTNER
Mobile Phone Manufacturer
Nokia
Microsoft
CAMPAIGN NAME Amazing Surprise
Amazing Surprise is an amazing offers to shop at participating stores with exclusive
privileges provided exclusively for Nokia Lumia’ customers only.
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CATEGORY
CLIENT
PARTNER
Mobile Phone Manufacturer
Nokia
Microsoft
CAMPAIGN NAME Amazing Surprise
Amazing Surprise is an amazing offers to shop at participating stores with exclusive
privileges provided exclusively for Nokia Lumia’ customers only.
■ Increase engagement and run loyalty program
■ Offer a new way for customers to experience its new phone
■ Drive its brand new smartphone recognition and establish their presence
Windows Phone Store
GOAL
engage redeem
APPROACH
Mobile coupon campaign with special features;
augment reality (AR) to find coupon, what’s hot
to find update offers in town.
create
Enhance its CRM program,
customer experience, and
customer service everywhere
any time.
Customers showing unique
code to the cashier to redeem
its offer.
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manage analytics
Use promoting materials to advertise the
campaign in printed format at store and on online
media such as, its website, Facebook, and
Twitter, etc.
point of sales
manage campaign
performance in real-time
measure the campaign and
check the metrics on
Business Dashboard
APPROACH
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Click to Windows Phone Marketplace to
download “Amazing Surprise” app
on your Nokia Lumia
on
Amazing Surprise The App will be at App List page on
your Nokia Lumia.
Then click the app to get exclusive
privilege.
First Page Slide the app page to see all menus
Main Menu What’s hot (Hot Coupons) others menu
Confirm or Cancel to skip to next page
Register by using
Facebook connect
feature or
sign up via application
1
2
3
4
Usage Flow
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How to Use
?
Coupons
5
Updates
? How to Use
Augmented
Reality (AR) How to Use
Main Menu
6
7 8
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Coupon
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Coupons
5 All Coupon Lists
Select Coupon from
Coupons lists
5.1
Coupon Detail
press USE button to
redeem coupon at
store
5.2 5.3 5.4
5.5
Click use to reconfirm
the redemption.
(for one time use only)
Show code at the store (Cashier records this code to identify
redemption)
Users can Comment, Love and Share the coupon page to
their Facebook or Tweet on Twitter accounts.
5.6
LOVE
this Coupon
SHARE
via Facebook
TWEET
on Twitter
COMMENT
this Coupon
Confirm Use Code Display
Redeemed coupon will be unavailable
for next time redemption and
stamped as a used coupon. A B C D
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If user is not logging in
5.6
TWEET
on Twitter
D If user is not logging in Write something about this page
SHARE
via Facebook
C Write something about this page
When user share coupon or promotion page via Facebook or Twitter
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SHARE
via Facebook
TWEET
on Twitter
ฟรี! เบียร์สด Hoegarden 1 ไพน์ ท่ีร้าน HOBS
http://amazingsurprise.shoppening/xxxxxxxxx
A post on Facebook Wall
Tweets on Twitter
ฟรี! เบียร์สด Hoegarden 1 ไพน์ ท่ีร้าน HOBS
http://amazingsurprise.shoppening/xxxxxxxxx
Link for more info and download app
D
C
ฟรี! เบียร์สด Hoegarden 1 ไพน์ ท่ีร้าน HOBS
http://amazingsurprise.shoppening/xxxxxxxxx
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5.6 When user share coupon or promotion page via Facebook or Twitter
Updates
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Updates
6
6.2
Users can use “Comment” and “Love” features for each update on the app
and also can share to their Facebook and tweet on Twitter accounts
LOVE
this Coupon
SHARE
via Facebook
TWEET
on Twitter
COMMENT
this Coupon
update all news hot and
latest promotion news from
leading merchants by
entering “Updates” menu
6.1
try to emphasize your style with
A B C D
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6.2 When user share coupon or promotion page via Facebook or Twitter
If user is not logging in
TWEET
on Twitter
D If user is not logging in Write something about this page
SHARE
via Facebook
C Write something about this page
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SHARE
via Facebook
TWEET
on Twitter
New Spring/Summer Collection from Vintage House
http://amazingsurprise.shoppening/xxxxxxxxx
A post on Facebook Wall
Tweets on Twitter
ฟรี! เบียร์สด Hoegarden 1 ไพน์ ท่ีร้าน HOBS
http://amazingsurprise.shoppening/xxxxxxxxx
Link for more info and download app
D
C
New Spring/Summer Collection from Vintage House
http://amazingsurprise.shoppening/xxxxxxxxx
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6.2 When user share coupon or promotion page via Facebook or Twitter
Augmented
Reality (AR)
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Augmented
Reality (AR)
7
7.2
Coupon Detail
Panning the camera, various BADGE appear.
Click on the interested AR BADGE to see coupon detail
The selected coupon
will be displayed.
7.1
Use AR to explore exclusive privileges in
3D by entering "Augmented Reality (AR)"
menu,
then hold the phone in front of you to see
the digital information displayed on top of
the camera view.
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How to use
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How to Use
8 others
About Terms and Conditions
to see how to use
the app guide
9
Information about the app and
Amazing Surprise campaign
Terms and Condition to use the
app and join Amazing Surprise
campaign
terms and conditions
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When Scanning QR Code
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3 types of SCANNING QR CODE
Scan via Nokia Lumia without
Amazing Surprise Application
Scan via Nokia Lumia with
Amazing Surprise Application
Scan by using other smartphones
Direct to Amazing Surprise
download page on Marketplace
WAP SITE indicates that all privileges are
reserved for NOKIA LUMIA customers only
The content of matched QRCODE appears
THIS PRIVILEGE FOR
NOKIA LUMIA ONLY
Download App from Marketplace
on
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