nokia
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International Business EnvironmentTRANSCRIPT
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NOKIA – THE MARKET LEADER’S EXPERIENCE
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ABSTRACT• Nokia has sales in over 130 countries manufactures at 16
facilities in 10 countries and conduct R&D in 11 nations.
• The company has over 51000 employees and has an annual sales turnover of more than $ 33 Billion.
• Nokia was founded by Mr. Fredrik Idestam
• The plant in Sriperumbudur exports to over 50 countries and produces 100 million phones per year.
• in 1981, Government of Finland sold 51% of its state owned Finish telecom company to Nokia.
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Question 1:
• What are the external factors that led to Nokia’s growth in Finland?
• Heavily forested and sparsely populated
• Heavy snow in Scandinavian countries will lead to disruption in land line communication
• Digital wireless communication was advantageous
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Question 2:• Cut-throat competition exists in Mobile handset market. List
down at least 3 proactive strategies for Nokia to stay ahead of other rivals in the days to come in the global market space?
• Need for related diversification
• Design modifications should be done
• Up gradation of technology
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Secrets of success
• Size:
- Nokia’s vast production volume is an obvious advantage.
• Streamlining:
- Nokia’s decision to focus on only one market after years of diversity was a courageous one