NOKIA 3250NOKIA 3250Connecting Connecting

PeoplePeople Presenters : Presenters :

林書豪 林書豪 491703475491703475 Steven Steven 呂惠雯 呂惠雯 49174917

0231602316 Hillary Hillary蔡雅筑 蔡雅筑 491702299491702299 Vita Vita蔡明翰 蔡明翰 491751109491751109 Chris Chris

Business Communication

PROCESSPROCESS

Introduction of NOKIA

Introduction of Nokia 3250

SWOT analysis

Slogan

Introduction of

Introduction of “NOKIA”Introduction of “NOKIA”

The worldwide famous enterprise of The worldwide famous enterprise of ““mobile communicationsmobile communications”.”.

It provides cell phones, devices, and It provides cell phones, devices, and related product and services for people related product and services for people and corporation.and corporation.

““Nokia” is found from 1865.Nokia” is found from 1865. It had even an industrial enterprise of It had even an industrial enterprise of

paper-making, rubber and electric powerpaper-making, rubber and electric power Now the global market share of cell phone Now the global market share of cell phone

for “Nokia” is number one (32.4%).for “Nokia” is number one (32.4%).

Introduction of NOKIA 3250

NOKIA 3250NOKIA 3250

Twist-on design to access phone, camerTwist-on design to access phone, camera, or music functionsa, or music functions

Manage your music and playlists with tManage your music and playlists with the music player (MP3/eAAC+) and conthe music player (MP3/eAAC+) and control music with dedicated music keysrol music with dedicated music keys

Supported many formats of MusicSupported many formats of Music Make enhanced music features: Sound Make enhanced music features: Sound

Check (stereo widening, reverb, bass bCheck (stereo widening, reverb, bass boost)oost)

NOKIA 3250NOKIA 3250

Share information with your friendShare information with your friends over Bluetooth, MMS, or email s over Bluetooth, MMS, or email

Memory expandable up to 1GB, and Memory expandable up to 1GB, and there accompany with one free 512 there accompany with one free 512 MB microSD card in the package.MB microSD card in the package.

It’s a “Smartphone”, you can setIt’s a “Smartphone”, you can setup many software you like.up many software you like.

SWOT Analysis

StrengthStrength Nokia is very famous in the world and havNokia is very famous in the world and hav

e high reputation in Taiwan.e high reputation in Taiwan. An international enterprise has many resoAn international enterprise has many reso

urces to support products and services.urces to support products and services. Nokia 3250 is a Smart phone with powerfuNokia 3250 is a Smart phone with powerfu

l music player function. l music player function. Special “Twist-on design” and “HumaniSpecial “Twist-on design” and “Humani

ty operation interface” ty operation interface” Buy NOKIA 3250 and get one free 512 MB Buy NOKIA 3250 and get one free 512 MB

Micro SD card.Micro SD card.

WeaknessesWeaknesses

Cannot download many softwares. Cannot download many softwares. EEx:JAVA games……x:JAVA games……

There’s a problem with noise wheThere’s a problem with noise when you listen to MP3.n you listen to MP3.

The color is preferred for red, even The color is preferred for red, even you take pictures with a piece of payou take pictures with a piece of paper.per.

Opportunities Opportunities

Telecommunication companies Telecommunication companies are private.are private.

The cell phones demand is high.The cell phones demand is high. Customer’s behavior& Customer’s behavior&

development of technique.development of technique. The functions of cell phone are The functions of cell phone are

broadbroad. .

ThreatsThreats

The life circle of the cell phone The life circle of the cell phone is very short.is very short.

Competition is intensive .Competition is intensive .

Compete with NOKIA itself.Compete with NOKIA itself.

Slogan Analysis

Slogan: Slogan:

1. Technology come from 1. Technology come from

human nature.human nature.2. The spirit is “what is 2. The spirit is “what is possible”possible”

3. It’s used since 1977.3. It’s used since 1977.

Connecting PeopleConnecting People

Slogan:Slogan:

Connecting PeopleConnecting People

•Be simple•Be memorable

•Be original•Impart positive feelings for the brand

•Reflect the brand's personality•Be believable

Thanks for Thanks for your your

listening.listening.