noen ord om visjon

Visjon !namedesign.org / 2014

Side 1

Noen ord om visjon – og misjon

§  Verdipyramiden §  Definisjon visjon §  Eksempler til inspirasjon §  Unngå fatale feil §  Visjonens oppgave §  Definisjon og eksempler på misjon


Side 2

Verdipyramiden

Misjon

Verdier

Visjon

Vi må vite hva som forventes, hva vi kan love, og hva vi kan levere.

Verdipyramiden er godt egnet som verktøy og plattform for organisasjoner og foreninger. Men også for bedrifter


Side 3

Definition of a Vision

§  A Vision is defined as 'An Image of the future we seek to create'. The definition for Sample Vision Statements is a short paragraph providing a broad, aspirational image of the future.

§  A vision statement should be a clear, motivating message about what your organization wants the future to look like.

§  A Mission is defined as 'Purpose, reason for being'. Defined simply "Who we are and what we do". §  The purpose of a mission statement is to describe what your values are, what you do, and who you serve.


Side 4

Definition of a Vision forts

§  The meaning of vision which concerns you as a manager is: a vivid idea of what the future should be. This has nothing to do with prediction but everything to do with hope. It is a focus for the team's activity, which provides sustained long-term motivation and which unites your team. A vision has to be something sufficiently exciting to bind your team with you in common purpose. This implies two things:

1.  you need to decide where your team is headed 2.  you have to communicate that vision to them

§  Communicating a vision is not simply a case of painting it in large red letters across your office wall (although, as a stunt, this actually might be quite effective), but rather bringing the whole team to perceive your vision and to begin to share it with you. A vision, to be worthy, must become a guiding principle for the decision and actions of your group.


Side 5

Eksempler til inspirasjon

§  ASPCA (The American Society for Prevention of Cruelty to Animals): United States is a humane community in which all animals are treated with respect and kindness.

§  SHELTER (The housing and homelessness charity): A Home For Everyone. §  WWF ( World Wild Fund for nature): WWF's mission is to conserve nature and reduce the most pressing

threats to the diversity of life on Earth. Our vision is to build a future in which people live in harmony with nature.

§  Bill Gates: There will be a personal computer on every desk running Microsoft software §  Kennedy: Man on the moon


Side 6

Unngå fatale feil

§  Ikke gjør visjonen til et oppgulp av det dere driver med §  Ikke gjør den kjedelig §  Ikke legg inn falske emosjonelle verdier §  Ikke ta med noe du ikke tror på §  Ikke lat som du er noe du ikke er §  Vær tydelig og beskrivende – skap et bilde §  Bruk språk og terminologi som passer virksomheten §  Få gjerne med input fra hele teamet


Side 7

En utydelig visjon er ikke en visjon

1.  Visjonen skal beskrive det fremtidsbildet virksomheten vil arbeide for å skape 2.  Visjonen skal inspirere til innsats 3.  Visjonen skal reflektere virksomhetens strategi


Side 8

A Clear Mission that describes what you do"

§  For any business to succeed, even a business consisting of one individual, it (he/she) needs to know what they're about - what, precisely, it is that they do. The mission statement describes the "what" of your business. It states why your organization is in business and what you are hoping to achieve.

§  A typical mission statement contains three components: §  1. The overall purpose of your business - what are you trying to achieve, why are you in business. 2. What your

business does - products and services it provides 3. What's important to your business - the values your business lives by

§  Some examples: Pfizer Pharmaceutical's mission statement: "We dedicate ourselves to humanity's quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer and animal health products”. Purpose: quest for longer, healthier, happier lives. Business: pharmaceutical, consumer and animal health products. Values: innovation

§  Dell Computers statement - "With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use”. Purpose: provide customers with superb value technology. Business: high quality, relevant technology, customized systems. Values: superior service and support, easy to buy, easy to use

§  A well-crafted mission and vision statement becomes the glue that binds the various parts of the business together and drives behavior in your employees.