nobody’s unpredictable date public opinion about individual philanthropy serbia, december 2009
TRANSCRIPT
Nobody’s UnpredictableDate
Public opinion about individual philanthropy
Serbia, December 2009
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Methodology
Method of data collection: field survey “face-to-face” in respondent’s household
Population: citizens of Serbia aged18+
Type of sample: three-stage stratified random sample
Data collection was realized from 11th December to 15th December 2009
Size of sample: 1091
Marginal error: +/- 3.00%
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AWARENESS AND UNDERSTANDING OF
PHILANTROPY CONCEPT
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The term "charitable aid" is much closer to ordinary people than the term "philanthropy" Base: Total target population
8%
55%22%
29%
29%
10%8%2%32%
33%
The least closeThe closest
Other
Don't know
Philanthropy
Care aboutcommunity
Charity
Charitable aid
Which of the following terms do you yourself usually use to name donations for general welfare, that is, which term is the closest to you personally?
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More than half of the citizens have not heard that term “philanthropy” is used to name donations for general welfare?
54%
7%
4%
2%
40%
Philantrophy
Care aboutcommunity
Charity
Charitable aid
Have heardabout all
And is there any term among the following ones that you haven’t heard being used for naming donations for general welfare?
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By “donating for general welfare”, citizens most often mean to help the poor and the sick
32%
24%
21%
14%
13%
13%
12%
8%
7%
7%
7%
6%
6%
37%Help for socially vulnerable people
Financial assistance
Help for the sick
Material assistance
Help for neglected children
Help in food
Humanitarian actions
Help for the old
Help for the disabled
Blood donations
Voluntary work
Help in building the country
Help for students/schools
Help for refugees and IDPs
When you think about donating for general welfare, what do you mean by that?
Most frequent answers -
spontaneous
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PICTURE OF PHILANTROPHY IN SERBIA TODAY
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Citizens think that the custom of donating for general welfare in Serbia is very scarcely developed
13%
53%
23%
8%
1%
3%
Not developed at all
Slightly developed
Both yes and no
Rather developed
Very much developed
Don't know
69%
9%
In your opinion how developed is the custom of donating for general welfare in Serbia?
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Citizens also think that donating for general welfare is not much encouraged in Serbia
11%
70%
14%
2%
4%
No importance at all
Little / insufficientimportance
Sufficient importance,just right
Too muchimportance
Don't know/Refusal
81%
To what extent is donating for general welfare encouraged in our society, how much importance is it given?
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Bad economic situation in society is perceived as the main reason for that, but lack of awareness is often mentioned as well
Base: citizens who think that donating for general welfare in our society is not given sufficient importance (80% of target population)
56 65 5643
2622
2437
16 13 18 16
Total Primary andless
Secondary College,university
Don't know
Both state and individualcitizens are burdened byother problems
Lack of awareness aboutgeneral welfare, no interest inproblems of others
Bad economic situation insociety
Education
What is the main reason why donating for general welfare is not given bigger importance in our society?
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Church, prominent individuals, media and ordinary people are perceived as those who donate the most, and private and state-owned companies as the ones who donate the least
63
61
50
46
35
36
34
7
10
14
24
26
27
29
State-ownedcompanies
Private companies
State / stateinstitutions
Ordinary citizens
Media
Prominent individuals
Church
a little + not at all rather much + much
To what extent does each of the following organizations – institutions donate for general welfare?
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Nevertheless, when citizens have to choose an institution which donates the most, they most frequently mention the citizens themselves
24%
18%
14%
14%
12%
6%
3%
9%
Ordinary citizens
Prominent individuals
Media
Church
State / state institutions
Private companies
State-owned companies
Don't know/Refusal
And which institution would you put in the first place as the one donating the most for general welfare?
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Citizens think that poor economic situation is the main reason why citizens do not donate more for general welfare, but they also mention distrust of outcome of donating
Base: all citizens except those who think that companies donate much for general welfare (92% of target population)
65%
13%
11%
6%
3%
3%
Poor economic situation
Distrust that donation will finish in righthands
Burdened with own problems, citizens do nothave time to care about others
Lack of awareness / culture of care forgeneral welfare (problems of others)
Lack of information about charitable actions -where, who needs help
Don't know
What is the main reason why CITIZENS do not donate more for general welfare?
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Lack of interest and lack of awareness about general welfare were most frequently mentioned as the main reasons why private companies in Serbia do not donate more for general welfare are
Base: all citizens except those who think that citizens in Serbia donate much for general welfare (92% of target population)
39%
23%
18%
15%
5%
Disinterest of owners who care only abouttheir own benefit
Lack of awareness / culture of care aboutgeneral welfare (problems of others)
Bad financial situation of companies
Bad taxation policy of the government - thestate doesn't stimulate the companies to
donate for general welfare
Don't know/Refusal
What is the main reason why private companies do not donate more for general welfare?
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According to citizens, private companies are aware that donating for general welfare creates a more positive picture about them which is their main motive for making donations
Base: Total target population
45%
18%
13%
10%
7%
8%
Creation of a more positive company image amongconsumers and associates, which leads to bigger
profit
Tax incentives
Creation of a more positive company image amongthe employees – bigger satisfaction of employees
Pressure of local community in which they operatetheir business
Wish to help and improve the locality in which theyoperate business
Don't know
What is the main motive of private companies in Serbia to donate for general welfare?
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Opinions about the role of media are dividedBase: Total target population
22%
24%
16%
23%
11%
5%
Majority of media have always had a positiverole, by strongly supporting all charity actions
for general welfare in our country
Media were engaged in supporting charityactions, but not sufficiently and not always
when it was necessary.
Media never cover the whole action, theyusually inform the public about the beginning ofthe action, but they never provide information
about the resultsOnly some media have really been engaged in
charity actions for general welfare, whilemajority of them had a more or less passive
role
Media do not participate to the necessaryextent – majority of actions remain unknown
Don't know
And what is the role of media in our country when donating for general welfare is concerned?
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Do you recall any actions in our country aimed at collecting donations for general welfare?
14%11%
9%
6%6%
6%5%
5%5%
5%5%
4%4%
4%4%
4%3%
3%3%
3%27%
Safe house
Help for the sick, medical treatment, surgery
Help for refugees / IDPs
The Avala tower
Help for sick children, medical treatment, surgery
Help for neglected children / children without parents
Help for children
Help for vulnerable / helpless people
Help for the poor
Equipping/ building of health institutions
Homes for refugees and IDPs
Building/ renovation of churches
Purchase of mammogram
Voluntary blood donations
Fight against breast cancer
Actions for Kosovo
Infrastructure (roads, water supply, asphalt...)
Help for flooded areas
Building/ renovation of school gyms / playgrounds
Soup kitchen
Don't know
Most frequently given answers
Citizens remember that there were some actions, but they mainly provide quite generalized answers
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Who initiated these (mentioned) actions aimed at collection of donations for general welfare? 21%
20%
11%
10%
9%
8%
7%
6%
5%
5%
4%
3%
3%
3%
3%
3%
14%
B92
State/ Government/ ministries
RTS
The Red Cross
Media ( TV, newspapers)
Vlade Divac Fund
Local self-government/ municipality
TV Pink/ Dance your Dreams
Church
Katarina Rebrača Charity Fund
Private persons/ citizens/ family
Enterprises
Local community
Singers, actors
Belgrade city
Certain NGOs
Don't know
Base: citizens who mentioned at least some action, 73% of total population
TV B92, and state (ministries) are most frequently mentioned as initiators of actions for general welfare
Most frequently given answers
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Which areas are donated the most / should be donated the most in Serbia?
74%
53%
42%
40%
29%
20%
9%
7%
6%
5%
5%
4%
3%
71
39
37
33
17
24
9
21
7
19
6
6
8
Humanitarian actions for help to vulnerable categoriesof population
Help to the vulnerable to integrate in community
Renovation of health institutions, purchase of medicalequipment
Humanitarian aid to individuals, individual households
Education (fellowships for talented pupils)
Protection of human rights
Environmental protection
Sport
Scientific research and projects
Infrastructure and i overhaul of common areas
Preservation of cultural and art heritage
Culture and art
Programs which promote the establishment of goodinter-ethnic relations
Should bedonated
Is donated
There is a lot of discrepancies in citizens perception of the areas which should be / currently are donated the most
Three most frequently
mentioned areas from the list
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And in which groups – institutions is donated the moste / should be donated the most? 45%
44%
41%
41%
28%
21%
19%
15%
10%
9%
7%
5%
4%
3%
3%
2%
32
30
32
24
14
22
13
12
42
10
3
8
15
7
8
24
Children and the young without parental care
The disabled
The poor
The sick
Children with developmental handicaps
Vulnerable individuals
The elderly
Talented pupils and students
Refugees and IDPs
Women
The young
Educational institutions
Talented sportspersons
Cultural institutions
Ecology organizations
Local self governments
Should bedonatedIs donated
There is even a more discrepancies regarding the groups perceived to be given the most, and the ones which should be given the most
Three most frequently mentioned areas from
the list
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PERSONAL READINESS TO DONATE
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Have you ever participated in actions directed towards general welfare?
No38%
Yes62%
5%
32%
14%
12%
37%
Once a monthor more often
Several times ayear
Once a year
Once in severalyears
I participatedseveral times in
my life
How often do you participate in actions directed towards general welfare?
Majority of the citizens claim to have participated in actions for general welfare
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Almost half of total population claims to have participated in actions for general welfare during the past 3 years
Base: citizens who participated in actions for general welfare - (62% of target population)
Yes69%
No31%
43% of target
population
Did you participate in actions for general welfare during the past 3 years?
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In which actions did you participate in the past 3 years? Base: those who participated in some humanitarian action in the past 3 years(43% of target population)
19%
18%
11%
10%
8%
7%
7%
7%
6%
6%
5%
4%
4%
4%
4%
Helping sick children, medical treatment, surgery
Helping the sick, medical treatment, surgery
Building/ renovation of churches
Voluntary blood donation
Helping children
Helping the poor
Helping the vulnerable/ helpless
Infrastructure ( roads, water supply, asphalt...)
Money
Material assistance, clothes, food...
Helping refugees/ IDPs
Helping children without parental care
Fight against breast cancer
Helping the hungry
The Temple of Saint Sava
People mainly took part in actions aimed at helping children, the sick and the poor (one or two actions on the average)
The most frequently mentioned responses
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Who was the initiator of actions that you participated in?
Base: those who participated in some humanitarian action in the past 3 years (43% of target population)
20%
16%
11%
9%
9%
9%
7%
4%
3%
3%
3%
3%
2%
2%
13%
Private persons/ citizens/ family
Red Cross
Local community
Educational institutions ( pupils, class master)
Local government/ municipality
Church
Companies
B92
Some NGO
Katarina Rebrača Charity Fund
State/ Government/ Ministries
Association of citizens
UNICEF
RTS
Ne zna
Initiators of actions in which respondents participated are not the ones they mentioned as initiators that they knew best
The most frequently mentioned responses
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How did you participate in those actions?
Base: those who participated in some humanitarian action in the past 3 years (43% of target population)
86
43
27 26
14
Money Material goods Personalengagement
(volunteering)
Psychological/moralassistance
Rendering servicesfree of charge
37% of total population
People usually participate by donating money and material goods
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Do you believe that you will participate in future actions aimed at general welfare?
Base: Total target population
Yes51%
Don't know - indecisive
35%
No14%
About one half of citizens believe that they will participate in future actions, and somewhat more than one third of them are indecisive
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Why aren’t you willing to participate in actions aimed at general welfare? Multiple answer; Base: those who will not participate in actions aimed at general welfare (14% of target population)
84%
40%
20%
10%
5%
5%
2%
Poor financial situation/ unemployment
Mistrust/ abuse/ aid is not delivered to whomit should be
Old/ ill/ they need help
Indifference
Lack of information/ lack of awareness in thesociety
No time
Don't know
Spontaneous answers
The main reason for not participating in actions aimed at general welfare is destitute financial situation, although significant percentage of respondents mention mistrust as the reason
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You would most gladly participate in actions (from the list)…86%
75%
42%
40%
35%
24%
20%
17%
15%
15%
15%
14%
Humanitarian actions for vulnerable groups
Health
Education
Human rights
Environmental protection
Youth programs
Sport
Arrangement of common spaces
Infrastructure
Cultural heritage
Science
Culture
Base: those who will participate in general welfare activities or the indecisive (86% of target population)
Citizens most often choose to participate in humanitarian actions and actions related to health
Choice of actions from the list
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You would most gladly participate in actions targeting…
72%
63%
61%
59%
57%
47%
40%
40%
30%
27%
26%
22%
18%
17%
15%
8%
6%
Children without parental care
Children
Persons with disability
Sick people
Children with developmental handicap
Crime victims
Talented pupils
The elderly
Children of the streets
Successful students, scientists
Homeless people
The young
Women
Talented athletes
Addicts
Roma
National minorities
Base: those who will participate in general welfare activities or the indecisive (86% of target population)
Citizens mainly choose to help children and sick people
Choice of groups from the list
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MOTIVATION FOR DONATING
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When you are to decide whether to participate in some action aimed at general welfare, do you rather choose...
Base: Total target population
Action connected with
local community that people close to
you would benefit from
58%
General action, aimed at wider circle of people
42%
Citizens choose more frequently the actions connected with their local community that people close to them benefit from
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Would you rather donate money for...Don't know
3%
Helping vulnerable individuals and
groups54%
Helping all, and not only some individuals and
groups35%
Supporting successful and
talented individuals and
groups8%
Citizens think that vulnerable individuals and groups are definitely the priority for donations
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Which reason to support an action would be the most important to you?
Don't know-refusal
4%
The fact that one will do something
good, noble25%
The fact that it's a problem that you consider
important17%
Confidence that money won't be
misused28%
Belief that action will have
adequate results26%
Confidence that there will be no misuse and that results of actions will be adequate are very important to citizens when deciding whether to support some action or not
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CONFIDENCE IN PHILANTHROPIC ACTIVITIES AND THEIR INITIATORS
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How willing would you be to support actions of collecting funds initiated by the following organizations and institutions?
47
41
35
22
24
22
18
21
24
31
48
48
49
56
Private companies - enterprises
Public companies - enterprises
State institutions
Media
Associations of citizens (civil societyorganizations)
Individual initiatives
Church
a little + not at all quite a lot + a lot
Citizens are the most willing to support actions of the Church, and the least willing to support actions of public and private companies
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When you are involved in an action of donating for general welfare, how important is it to you to obtain information about the amount of money collected, about the way it was used, whether objective of the action was achieved?
5%
10%
16%
50%
19%
Not at all
A little
Both yes and no
Quite a lot
A lot69%
15%
It is important for citizens to obtain information about the course and outcome of action they are involved in
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In your opinion, how often does misuse of funds collected for general welfare occur?
1%
7%
26%
47%
12%
7%
Never
Rarely
Ocassionally
Often
Always
Don't know
59%
8%
Citizens believe that the misuse of funds collected for general welfare often occurs
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EFFECTS – IMPORTANCE OF DONATING FOR GENERAL WELFARE
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To what extent can donations of ordinary people help the society?
7%
22%
17%
38%
14%
2%
To a too littleextent
To a little extent
Both yes and no
To a significantextent
To a greatextent
Don't know
52%
29%
Majority of citizens believe that donations of ordinary people can help the society
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In general, what should be the citizens’ role in terms of general welfare?
35
51
10 Citizens are the most responsible for general welfare, so theyshould start initiatives through civil organizations, including thepressure on the state to support such activities by providing legaland financial benefits
State is the most responsible for general welfare, but it is alsocitizens' responsibility, so citizens should perceive care forgeneral welfare not only as a matter of good will, but also as amatter of duty to the community
General welfare is solely the responsibility of the state, anengagement of citizens in general welfare actions is a matter oftheir good will, and not their duty
Majority of citizens hold the state most responsible for general welfare, but they also think that care for general welfare should be perceived as citizens’ duty and not only as good will
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What might be done to stimulate people to donate more for general welfare?
66%
65%
61%
41%
39%
18%
Better control of activities
More information about activities inthe media
Official reporting about results ofactivities
Education about importance ofgiving and caring for others
Stimulation of giving by allowingvarious benefits for donators
Simpler donating procedures
Choice of 3 from
the list
Citizens think that better control of activities and better informing of citizens would stimulate them the most to donate for general welfare
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KNOWLEDGE ABOUT FOUNDATIONS AND READINESS FOR COOPERATION
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Have you heard of any funds that support general welfare activities, established by individuals, organizations, institutions, companies?
Yes43%
No57%
Substantial percentage of citizens have heard of funds that support general welfare activities
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Which funds have you heard of? Multiple answer; Base: those who have heard of funds that support general welfare activities (43% of target population)
26%
21%
16%
13%
12%
8%
7%
6%
6%
5%
5%
4%
4%
Katarina Rebrača Charity Fund
Vlade Divac Charity Fund
Red Cross
dr Zoran Đindjić Charity Fund
B92
Princess Jelisaveta Charity Fund
Some NGO
Princess Catherine Charity Fund
The state/ Government/ Ministries
Braća Karić Charity Fund
Karadjordjevići Charity Fund
Funds for schooling young talents
Secure House
Most frequently
spontaneously mentioned
Katarina Rebrača Charity Fund, whose fraud was made public three months after the survey, was the best known fund at the time when the survey was conducted
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Do you think that organizations or foundations that support general welfare activities should be financed by citizens?
9
46
35
No, citizens should not, and can not, having in mindtheir financial situation, finance these funds -primarily rich individuals or companies should dothis
Yes, but I think that citizens can finance these fundsjust partially
Yes, I think that citizens should finance such fundsand I think that they might finance them fully
Opposite to the opinion of majority that citizens can help the society with donations, most of the people think that foundations that support general welfare activities can’t (and shouldn’t) be funded by the citizens
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Would you be willing to donate money to a foundation that invests in general welfare to distribute it?
41
26
32
Don't know,indecisive
No
Yes
Why wouldn't you donate money to such foundation?
42
2
56
Don't know
I don't trustsuchfoundations
Poor financialstatus
While majority of citizens are willing to donate money for general welfare activities, only one third of citizens would give money to a foundation. Mistrust is often the reason of this attitude.
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Regardless of whether you would or would not give money to such foundation, what might be advantages of this kind of donating money for general welfare?
I am sure that money will be
distributed properly
24%
Don't know17%
I am not sure who to give
money to, so experts would decide for me
41%
I wouldn't have to make any effort
or spend my time, since
someone else would do it for
me18%
Assurance that money would be given to those who need it the most is perceived as the main advantage of donating money to a foundation
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What would be the main disadvantages of this type of donating for general welfare?
I would have no confidence that
they would distribute my
means properly46%
I want to be the one to decide who to help
36%
Don't know18%
The main disadvantage of donating through a foundation is mistrust in the way foundation would distribute the money
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Would you donate money to such foundation for a specific action only, or you would be willing to continuously support its work?
Base: those who are willing to donate money to a foundation that invests in general welfare and allow it to distribute it or those who are indecisive (59% of target population)
Don't know, indecisive
15%
I would be willing to
continuously support work of this foundation
that I trust invests in the right things
24%
I would rather donate money
for specific action/ area /
subject61%
Only every fourth of those who would be willing to donate money to a foundation that they trust, would be willing to do it continuously
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SOURCES OF INFORMATION ABOUT GENERAL WELFARE INITIATIVES
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In what way, from which source, do you usually get informed about general welfare activities?
70%
20%
5%
2%
2%
The media
I hear about them from familymembers, friends
Directly from organizers
On the Internet
Via mail / receipts sent together withbills
Media are the main source of information about general welfare activities
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In what way do you prefer to get informed about general welfare activities?
Multiple answer; Base: Total target population
59%
24%
10%
6%
4%
The media
Directly from organizers of activities
From family members, friends
Via mail/receipts sent together withbills
On the Internet
Substantial percentage of citizens would like to get informed also from other sources but the media, primarily directly from organizers of activities
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How important is it to you personally to be informed about general welfare activities?
3%
6%
35%
40%
13%
2%
Not important atall
Mainlyunimportant
Both importantand unimportant
Mainly important
Very important
Don't know -refusal
53%
9%
Citizens consider important being informed about general welfare activities
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