1.Make the web work for you Google Confidential and Proprietary 1

2. Boy meets girl Google Confidential and Proprietary 2 3. Google Confidential and Proprietary 3 4. Google Confidential and Proprietary 4 5. Google Confidential and Proprietary 5 6. Google Confidential and Proprietary 6 7. Google Confidential and Proprietary 7 8. Google Confidential and Proprietary 8 9. Whats changed?Google Confidential and Proprietary 9 10. Choice & sharing are accelerating845m monthly active users 250m monthly active users 1 trillion views in 20112.7b likes/comments a day 500m users signed up1 hour uploaded/second250m photos uploaded/day340m tweets sent/day3 billion hrs watched/month- 500 years of YT video- Over 700 YT videos shared onwatched everyday Twitter every minuteGoogle Confidential and Proprietary 10 11. Consumers are hyper-informedOnline sources consideredbefore making purchase1890% of European internet12users go online to search forproducts & services 107Google Confidential and Proprietary 11 12. Any screen will do Google Confidential and Proprietary 12 13. Dead trees are alive again Google Confidential and Proprietary 13 14. Ecommerce becoming commerceDirect Cube Delhaize Supermarket, Brussels Central Station Google Wallet Tap and PayTescos Home Plus, Underground Station South Korea Google Wallet Coupon Redemption Google Confidential and Proprietary 14 15. The acceleration of everything 2012 2020 2bn online 5bn online 5bn mobile 10bn mobile 800 exabytes (x1018) 53 zettabytes (x1021)Google Confidential and Proprietary 16. The web works for boy meets girl Google Confidential and Proprietary 16 17. Google Confidential and Proprietary 17 18. Google Confidential and Proprietary 18 19. Google Confidential and Proprietary 19 20. Google Confidential and Proprietary 20 21. Google Confidential and Proprietary 21 22. Google Confidential and Proprietary 22 23. Google Confidential and Proprietary 23 24. Google Confidential and Proprietary 24 25. Google Confidential and Proprietary 25 26. Google Confidential and Proprietary 26 27. Google Confidential and Proprietary 27 28. Google Confidential and Proprietary 28 29. Google Confidential and Proprietary 29 30. Google Confidential and Proprietary 30 31. Google Confidential and Proprietary 31 32. Experimental Cocktails.Read More.Google Confidential and Proprietary 32 33. Google Confidential and Proprietary 33 34. Google Confidential and Proprietary 34 35. Google Confidential and Proprietary 35 36. Google Confidential and Proprietary 36 37. Google Confidential and Proprietary 37 38. Google Confidential and Proprietary 38 39. Google Confidential and Proprietary 39 40. Google Confidential and Proprietary 40 41. Google Confidential and Proprietary 41 42. Better informed = better decisions Google Confidential and Proprietary 43. Make the web work for you Google Confidential and Proprietary 43 44. Win the moments that matterGoogle Confidential and Proprietary 45. Make better decisionsGoogle Confidential and Proprietary 45 46. Make better decisionsWhich layoutconverts better?AB CGoogle Confidential and Proprietary 47. Make better decisions+10%improvement in addto basket actionC Google Confidential and Proprietary 48. Go bigger, fasterBig and GrowingMillions of new jobs across EuropeAlready 3-8% of GDPSMBs using web growing 4-8x Businesses online exporting double Google Confidential and Proprietary 48faster 49. Go bigger, fasterGoogle Confidential and Proprietary 50. Thank youGoogle Confidential and Proprietary 50