no such thing as an original idea?
DESCRIPTION
The presentation below was given by Senior Planner, Tim Jones, and RPM Head of Production and Artwork, Rory Sloan, at this year's Confex event, when asked to address the topic of creativity in the events industry. Now, clearly, the title is designed to provoke. But the more we lived with the contention that there is no such thing as an original idea, the more true it began to seem. A slight evolution (driven mainly by modesty) proposed that “…there is only the orginal application of an idea.” This forced us to put our money where our mouth is and attempt to provide an RPM step by step guide to great ideas. The deck offers six steps to help ‘turn inspiration into ideas of value’ and uses RPM and external agency case studies to illustrate. It is far from prefect but it hopefully stimulates some thought and further discussion. Enjoy.TRANSCRIPT
twits: rpmltd pinners: rpmltd linkers: company/rpm-ltd
WE ARE
IN HUMAN RELATIONSHIPS WE TEND TO TRUST AND BELIEVE OTHERS WHO DO WHAT THEY
SAY. AT RPM WE BELIEVE THE SAME IS TRUE WHEN BUILDING BRAND RELATIONSHIPS.
FOR THE LAST 20 YEARS WE’VE BEEN SHAPING THE WAY BRANDS BEHAVE; TANGIBLE,
TACTILE EXPERIENCES THAT ENSURE BRAND PROMISES ARE NOT SIMPLY HOLLOW WORDS.
FROM A SIMPLE GLASSWARE DESIGN THAT TOLD A STORY OF A BRAND’S PROVENANCE,
CONCEPT STORES THAT BROUGHT CUSTOMERS AND BRANDS BACK TOGETHER TO GLOBAL
NIGHTLIFE EXCHANGES THAT INSPIRED MILLIONS OF YOUNG PEOPLE TO DO SOMETHING
DIFFERENT. WE'VE SEEN HOW THE ACTIONS OF A BRAND CAN CHANGE BUSINESS
PERFORMANCE AND WE’VE SEEN HOW IT CAN CHANGE LIVES; FROM THE WAY PEOPLE SHOP,
TO CHANGING THE WAY PEOPLE ACCESS MEDICAL ADVICE. BRAND BEHAVIOUR IS
INHERENTLY SOCIAL. IT IS BUILT ON IDEAS THAT PEOPLE WANT TO SPEND TIME WITH. IDEAS
THAT PEOPLE WANT TO SHARE. THE ACTIONS OF A BRAND TRULY DEFINE WHAT IT STANDS
FOR. AND IN OUR OPEN MEDIA CULTURE ACTIONS SPEAK VOLUMES.
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R P M
THE RPM INSPIRATION CONVERSION GUIDE 2013
THE RPM INSPIRATION CONVERSION GUIDE 2013
PURPOSE
INSPIRATION
COLLABORATION
CULTURE &
ATTITUDE
CONVICTION
& SELLING
FLAWLESS
EXECUTION
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6
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twits: rpmltd pinners: rpmltd linkers: company/rpm-ltd