Why Marketing?

ore jobs

ore fun

Employment Status of HKUST Graduates 2016

2

Administration/ Management

28%

Marketing & Sales 40%

Banking & Finance13%

Others14%

Accounting5%

Advertising/Merchandising/ System Analysis…

Source: HKUST Employment Survey Report 2016

Distribution of Job Supply in Hong Kong 2007-2014

http://jobindex.recruit.net/international/?q=marketing%2C+advertising%2C+sales%2C+hr%2C+finance%2C+accounting&l=Hong+Kong&dq=all

Last year, our graduates found jobs with…

• Accenture Company Limited

• Adidas Hong Kong Ltd.

• Agricultural Bank of China

• Alibaba Group

• American Express Limited

• Bioderma Laboratoire Dermatologique

• BMI

• BMW Concessionaires (HK) Limited

• Cathay Pacific Airways Limited

• Christian Dior UK Limited

• Colgate - Palmolive (HK) Limited

• Credit Suisse Group AG

• Dairy Farm International Holdings Limited

• Datalink Business Solutions Limited

• DBS Bank (Hong Kong) Limited

• DKSH Hong Kong Limited

• Estée Lauder Inc.

4…and many others!!

• GP Electronics (HK) Limited

• Grant Thornton International

• Hang Lung Properties Limited

• Hang Seng Bank Limited

• IBM

• Jardine OneSolution (China) Limited

• John Swire & Sons (H.K.) Limited

• KPMG

• Meltwater

• Microsoft Corporation

• MTR Corporation Limited

• Nanyang Commercial Bank Limited

• PCCW Media Limited

• Pernod Ricard

• Procter & Gamble Hong Kong Limited

• PwC

• Sino Group

• The Hong Kong and China Gas Company

Limited

• The Hong Kong Jockey Club

• The Nelson Company

Why Marketing?

ore jobs

ore fun

Highly international faculty: Belgium, Canada, China, India, Netherlands,

New Zealand, South Korea, USA …

Earned PhDs from top institutions: MIT, Berkeley, Carnegie-Mellon,

Columbia, Duke, Northwestern, NYU, Tilburg, UCLA…

Marketing Faculty

Marketing department awarded the 2013

Best Teaching Awards

The majority of the marketing faculty have

won best teaching awards

Numerous Best Teaching Awards at All Levels

7

Marketing Students are FUN and Active!

8

Student & Faculty Gathering

Marketing Festival

Mentorship Programme

Active Faculty-Student Interactions

9

Student-Staff Liaison Lunch Meeting

Student Welcome Party

Marketing Courses are FUN!

Extensive use of cases, projects and marketing games/

simulations in courses to develop marketing problem-

solving and decision-making skills

10

We Invite Guest Speakers from Leading Companies and

Entrepreneurs from Startups

New Event: Marketing Industry Insights

This year we invite

Marketing Courses

CORE: Marketing Management (MARK 2120)

REQUIRED: Marketing Research, Consumer Behavior, Strategic

Marketing

ELECTIVES: Brand Management, B to B Marketing, Consumerism and

Happiness, Digital and Direct Marketing, Global Marketing, Judgment

and Decision-Making for Marketers, Marketing and Society, New

Product Development, Pricing, Promotion and Advertising

Management, Retailing, Services Marketing

But… what kind of person should choose

Marketing?

Marketing is for EVERYONE!

From the most “creative” person to the most “mathematical” type – there’s a place in Marketing

for you

Mingling session starts at 7:30

outside LTJ

So remember, Marketing means

ore jobs

ore fun

Come join us – we look forward

to seeing you next year