no revenue left behind: 4 ways to make a great second impression
TRANSCRIPT
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Meet Your Experts
Nick SaltzmanSenior Manager, Strategic Partnerships
Justin HoffmanAccount Manager
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The countdown begins…
“People generally lose concentration
after eight seconds”-Microsoft Corp Study
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What does this mean for your business?
-Forrester Research
“ 96% of people who visit a website leave without
completing the action the marketer would
have liked them to take
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1. Slow page load times?
2. Product out of stock?
3. Couldn’t find the right product?
4. Not ready to buy?
…There is such a thing as a second chance to make a great impression
SECON
D
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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
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Balance your timing
Email 1: Send within 30 min.
Email 2: Send within 24h
Email 3: Send within 48h
No response? Stop sending
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Balance your timing
Engage on exit intent or session timeout
Set frequency caps to limit overexposure
Specific page settings for engagement
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Don’t overstay your welcome on a single channel
Vs.
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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
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Let’s talk about promo codes
Static Promo Codes
Ve data shows that email promo codes increase conversions by
15%
Dynamic / Unique Promo Codes
Easy to track Set-it-and-forget-it
Prevent leakage Personalized
approach
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Sweeten the deal with more productsCross Sell & Upsell
Recommend complementary products
Show value of higher value product
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When all else fails…Offer discounted shipping 28% of shoppers will abandon
their shopping cart if presented with unexpected
shipping costs-eMarketer
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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
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Personalize the experience…
Why do visitors abandon?
Just browsing
Can’t find certain product
Looking for a better deal
Unsure of what they want
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Personalize the experience…Don’t just use their information
Understand the experience to fill the void in the customer’s current
needs Product bookmarking
Product recommendations
Search history
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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
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Maintain the human connection… Let another trusted source share your products – social networks
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Don’t forget the detailsCTAs & images still matter
CTA attention grabbing without overwhelming
Background image high quality without distracting
Smart capital letter use
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Thank you!
Join our next webinar:
The Balancing Act: How to Toe the Line Between Personalization and Privacy
March 15th at 1 p.m.