no mundo da busca, palavra-chave é rei (semana de marketing digital espm)
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http://www.youtube.com/watch?feature=player_embedded&v=8Z9TTBxarbs
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http://www.youtube.com/watch?v=B8ofWFx525s
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• Como lidar com a personalização da SERP?
• Até que ponto o SEO que conhecemos influenciará resultados?
• Como lidar com a variável personalização?
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