no more stinking linking

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and get the rest right too! No More Stinking Linking @ShahMenz @rmoov #searchsummitau

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Page 1: No More Stinking Linking

and get the rest right too!

No More Stinking Linking@ShahMenz @rmoov #searchsummitau

Page 2: No More Stinking Linking

@ShahMenz @rmoov #searchsummitau

about me

hangs out in link removal trenches

penaltygeek

goes towar withrampagingpenguins

never met a natural link she didn’t love

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where did all the penguins go?

@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

Googlehas been talking about building

Penguin into the core algorithm

for a long time

Gary Illyes

John Mueller

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@ShahMenz @rmoov #searchsummitau

but the current version

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not dead (:

@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

penguin is now

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@ShahMenz @rmoov #searchsummitau

informing the core algorithm

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@ShahMenz @rmoov #searchsummitau

but informing and “built in”

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

we’re still waiting

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@ShahMenz @rmoov #searchsummitau

but...

“we’ll not release

something unfinished.”

Gary Illyes, Nov 2015

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@ShahMenz @rmoov #searchsummitau

it will not be time for

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@ShahMenz @rmoov #searchsummitau

Don’t be caught napping!

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@ShahMenz @rmoov #searchsummitau

WHENit happens

It will NOT be the

Penguin you

know!

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

thinking real time

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@ShahMenz @rmoov #searchsummitau

Real TimeYou keep using that word.

I do not think it means what you think it means

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@ShahMenz @rmoov #searchsummitau

be careful what you wish for

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@ShahMenz @rmoov #searchsummitau

that just might be an oncoming train

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@ShahMenz @rmoov #searchsummitau

eliminate risk now

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

what should I be looking for?

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@ShahMenz @rmoov #searchsummitau

high risk

high value anchor text

notrelevant

Scaledand repeated

manipulativeor SEO focused intent

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@ShahMenz @rmoov #searchsummitau

don’t fall for the dumbest mistake ever

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@ShahMenz @rmoov #searchsummitau

“Awesome domain! Keep that!”

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@ShahMenz @rmoov #searchsummitau

don’t buy the “badass” backlinks line

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@ShahMenz @rmoov #searchsummitau

if you can sell it, “it ain’t natural”

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@ShahMenz @rmoov #searchsummitau

petition site manipulation is not cool

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@ShahMenz @rmoov #searchsummitau

#WTF?!

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

but there’s a ton of crap out there...

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@ShahMenz @rmoov #searchsummitau

www.spamflag.com/link-identification-guide/

get this

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@ShahMenz @rmoov #searchsummitau

“ I just want to build good links”

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@ShahMenz @rmoov #searchsummitau

but what is a good link anyway?

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@ShahMenz @rmoov #searchsummitau

this?

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@ShahMenz @rmoov #searchsummitau

maybe not

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@ShahMenz @rmoov #searchsummitau

“oh but author rank will help me win the internet”

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@ShahMenz @rmoov #searchsummitau

“NO…Author Rank went away a while ago”

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

“NO…Author Rank went away a while ago”

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@ShahMenz @rmoov #searchsummitau

smell something fishy?

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@ShahMenz @rmoov #searchsummitau

disavow

yourgo-tosolution

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@ShahMenz @rmoov #searchsummitau

“can’t someone do that for me?”

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@ShahMenz @rmoov #searchsummitau

YEScheck the tools you are already using...

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@ShahMenz @rmoov #searchsummitau

but

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

all helpful tools are not equal

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@ShahMenz @rmoov #searchsummitau

this is not an update

must addnew disavow data to your existing listsbefore upload

resource:post at

google.com

Disavow Links Tool Help Doc

upload to disavow links

tool is an overwrite

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

this one knows what to do

disdit.comFree

DisavowManagement

Tool

Add domains to existing disavow

lists

Generate entire domain

Disavows from a list of

URLs

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@ShahMenz @rmoov #searchsummitau

does disavow work?

YES

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@ShahMenz @rmoov #searchsummitau

actively manage

Negative

SEO

multiple uses

penalty resolution

trustmanagement

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@ShahMenz @rmoov #searchsummitau

pitfalls

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@ShahMenz @rmoov #searchsummitau

site variantsupdatedisavows for all variants

resource:article at

dfwsem.org

“Are You StuckIn Google’s

Penalty Box?”

resource:article at

rmoov.com

Penalty ResolutionFlow Chart

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@ShahMenz @rmoov #searchsummitau

only see one GSC profile? You may never see one of these...

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@ShahMenz @rmoov #searchsummitau

disavow is canonicalyou cannot negate effect of links to site A by disavowing them at site B

site A

site B

Hat Tip: Maile Ohye

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@ShahMenz @rmoov #searchsummitau

wait! don’t push that button

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@ShahMenz @rmoov #searchsummitau

format errorsUTF-8

or7-bit ASCII

downloads from

disavow tool are not .txt

files!

.txt

convertyourfiles!

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@ShahMenz @rmoov #searchsummitau

file size limit

file sizeerror

is a bitch

KeepcommentsminimalWebspam Team

doesn’t see them 2Mb

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@ShahMenz @rmoov #searchsummitau

don’t disavow ip addresses

Unless you have absolutely no other option

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@ShahMenz @rmoov #searchsummitau

laziness = stupidity

disavowdomains,

not ip addresses

ip addresses

are not tied permanently to

domains

all URLs represented

by that ip string

will be disavowed

Other sites represented by specified

domainon same ip will NOT

be disavowed

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@ShahMenz @rmoov #searchsummitau

best practicedisavow entire

domains

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@ShahMenz @rmoov #searchsummitau

should I disavow specific URLs?

only toprotect future referrals from

coveteddomains

or forspecific

edgecases

why?

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@ShahMenz @rmoov #searchsummitau

there are always links you don’t know about

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@ShahMenz @rmoov #searchsummitau

some links just won’t die

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@ShahMenz @rmoov #searchsummitau

the basics

If Google cache has updated

Disavow file isprocessed!

disavowed links

DO NOT disappear

fromSearch

Console!

DON’Tthink of a disavow

decision as a temporary

fix

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@ShahMenz @rmoov #searchsummitau

it’s time to put this on...

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@ShahMenz @rmoov #searchsummitau

hello

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

startwithdata

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@ShahMenz @rmoov #searchsummitau

combine and de-duplicategoogle analytics referral anomalies

google webmaster toolsbing webmaster tools opensiteexplorer.org

mine the SERPsmajestic SEO

SEMrushahrefs

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@ShahMenz @rmoov #searchsummitau

do you already have something in your paid toolkit?

Cognitive

SEO link navigator

Web CEO

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@ShahMenz @rmoov #searchsummitau

on using trust flow...

DON’T use either trust flow OR citation flow as a

raw metric for making decisions on links you

should keep or remove

IF YOUINSIST divide by

citation flow and look closely at

links or domainswhere result

<30%

you can use report filters in Majestic to do this, or just do it in your spreadsheet

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

new tool on the block

backlink audit tool

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@ShahMenz @rmoov #searchsummitau

checkanalytics for high-volume

referrers!

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@ShahMenz @rmoov #searchsummitau

link analysis

free tools

browser plugins

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@ShahMenz @rmoov #searchsummitau

There is no substitute for humans

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@ShahMenz @rmoov #searchsummitau

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@ShahMenz @rmoov #searchsummitau

Spamflag

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@ShahMenz @rmoov #searchsummitau

redirect path

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@ShahMenz @rmoov #searchsummitau

User Agent Switcherchrome extension helps identify cloaking & hacking

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@ShahMenz @rmoov #searchsummitau

free trialpaid versionimport link data

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@ShahMenz @rmoov #searchsummitau

fix what you own

fake forum

profiles

Article directory

submissions

spammy social

bookmarking profiles

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@ShahMenz @rmoov #searchsummitau

submit forms

check for third party contact

forms at country specific domain

registries

On sitecontactforms

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@ShahMenz @rmoov #searchsummitau

are youdoing itwrong?

If you think 20% link cleanup is a good result, you need to try harder!

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@ShahMenz @rmoov #searchsummitau

always think outside the (mail)Box

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@ShahMenz @rmoov #searchsummitau

can you adapt link acquisition ideas to

step up your link removal game?

find smarter ways of approaching webmasters to boost your cleanup outcomes

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@ShahMenz @rmoov #searchsummitau

and if you think you just found the next

great trick to fool

Google...you’re wrong

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@ShahMenz @rmoov #searchsummitau

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call me (786) 348-2163email me [email protected] us @rmoov

nobody likes Bad Ideas