no bla bla bla - seb bankas · a business model canvas describes the rationale of how an...
TRANSCRIPT
NO
BLA
BLA BLA VILNIUS, MARCH 5th 2015
HOW TO DESIGN,
TEST VALUE
PROPOSITIONS
AND BUSINESS
MODELS
50 MLN
99 CT
WHY NO BLA BLA
BLA?
IMAGINE THIS…
WE SHOULD
STOP
BLA BLA BLA
GET OUT
OF
THOUGHTLAND
TEST AND LEARN
WITH CLIENTS…
THE POWER OF DATA
IN GOD WE TRUST
ANYTHING ELSE IS DATA
PRODUCTS AND
SERVICES
CUSTOMERS DON’T
WANT
TO
AVOID
THIS
SO HOW YOU DO
THAT?
NEW TOOLS
NEW SKILLS
NEW
MINDSET
WHY?
THE WORLD HAS
CHANGED...
VUCA – WORLD:
NON-STOP VOLATILITY,
UNCERTAINTY,
COMPLEXITY AND
AMBIQUITY
UNFORESEEN
TURBULENCE IS A
CONSTANT
FEATURE IN OUR
WORLD
WHERE BUSINESS
PLANS DON’T WORK…
2 QUESTIONS
IN ORDER TO
GROW…
WHERE IS VALUE
CREATED?
WITH
YOUR
BUSINESS?
WITH
YOUR
CLIENTS?
NEW TOOLS
NEW SKILLS
NEW
MINDSET
BUSINESS
MODEL
CANVAS
TOOL #1
THE BUSINESS
MODEL CANVAS
A BUSINESS MODEL CANVAS
DESCRIBES THE RATIONALE
OF HOW AN ORGANIZATION
CREATES, DELIVERS, AND
CAPTURES VALUE
CUSTOMER
SEGMENTS
KEY PARTNERS
COST STRUCTURE REVENUE STREAMS CHANNELS
CUSTOMER
RELATIONSHIPS
KEY RESOURCES
VALUE PROPOSITIONS KEY ACTIVITIES
ONE EXAMPLE
THE
BUSINESS MODEL
OF SPOTIFY
WHAT DID THE
START LOOK LIKE?
Business model Spotify OFFER
DISTRIBUTION
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY
ACTIVITIES
PARTNER
NETWORK
KEY
RESOURCES
Streaming music
Platform development and
maintenance
Licensing agreements
Software and network engineers
Rightholders (labels and publishers)
Advertisers
Internet + PC
Ad fees
Subscription fees
FREE Royalties to rightholders
Salaries
Bandwith costs
Automated online relationship
Global music fans
Advertising
Platform and brand Mobile
VALUE
PROPOSI-
TION
CANVAS
TOOL #2
WE NEED
NEW SKILLS
NEW TOOLS
NEW SKILLS
NEW
MINDSET
PROTO
TYPING
OBSERVATION
OBSERVATION
HOW YOU DO
THAT?
WE LEARN FROM
OUR ASSUMPTIONS
YOU NEED TO TEST
THEM!
TEST &
LEARN
SOME TEST
RESULTS
` EXAMPLE SME
“HOW CAN I
GROW THE
BUSINESS TO
BECOME
NUMBER ONE
IN MY
MARKET?”
CEO
Production company
construction supplies
50 MLN
NO
PROOF
BLA BLA BLA
WE DESIGNED…
AMCO
WE OBSERVED…
WE LEARNED…
IT’S NOT ABOUT
ONLINE…
IT’S ABOUT
EDUCATION
OPENING OF
PLUMBER ACADEMY
` EXAMPLE START-UP
WE DESIGNED…
99 CT
WE OBSERVED…
WE LEARNED…
CREDITCARD HANDLING IS A PAIN IN THE ASS!
FREE
` SECURED INVESTMENT
NEW TOOLS
NEW SKILLS
NEW
MINDSET
` DESIGN BM + VP
TEST AND LEARN
SYSTEMATICALLY
WWW.BUSINESSMODELGENERATION.COM