nmobs credenstials (eng)
TRANSCRIPT
MOBILE NUMBERS PUBLISHERS
MOBILE AD TYPES & PRODUCTS
MOBILE VIDEO TARGETING
Nmobs
Nmobs
MOBILE NUMBERS
Mobile Internet Consumption in Turkey
Source: BTK (2015 Q1) Mio users
65
75
2011 2012 2013 2014 2015 - Q1
72,471,9
69,7
67,7
65,3
Smartphone & Tablet Demographical Usage
Source: Flurry (2015)
Global datas
Usage Distribution Over Age
%0
%20
%40
%60
%80
16-24 25-34 35-44 45-55 55+
%56 %44 WomanMan
Smartphone
%46 %54WomanMan
Tablet
Smartphone Penetration in Turkey
Source: Our Mobile Planet (2015 Q2)
Source: Statista (2015)
Turkey is one of the 10 countries that has highest smartphone penetration.
End of the 2014 smartphone penetration in Turkey was 35%
%0
%10
%20
%30
%40
%50
2010 2011 2012 2013 2014
End of the 2014 smartphone penetration in global was 24,5%
%12%15
%30
%30
%35
Mobile Ad Investments at Turkey
2012
2013
2014
2015 H1
0 60
32,80 TL
58,00 TL
44,00 TL
36,00 TL
16,80 TL
26,00 TL
16,00 TL
11,00 TL
16,10 TL
32,00 TL
28,00 TL
17,00 TL
Mobil opt-in SMM/MMS Mobile Display Ad Total
Source: IAB (2015, H1)
Mio TL
Device Segmentation in Daytime
Source: comScore (2014)
Global datas
0
2
4
6
8
0:00 4:00 08:00 12:00 16:00 20:00
Tablet Smartphone Desktop
Source: Ooyala (2014) - Statista (2015)
Mobil Video Consumption by Device and Connection in Turkey
0
10
20
30
40
iPod Android Tablet Android iPhone iPad
%2%5
%23
%31
%39
%66
%34
ConnectionDevice
Wifi
Mobile Network
Source: On Device (2015)
Mobil Video Consumption by Age and Gender in Turkey
Gender
0 25 50 75 100
Age
Under 35 Over 35%42
%58Male
Female
PUBLISHERS
Publishers
MOBILE AD TYPES & PRODUCTS
Standart Banner
Standart Banner is suitable for iOS, Android and mobil sites and based on gif, png and jpg.
Images can be use with consecutive frames.
CTR: %0.7 – %2.1320X50
Rich Media Banner
Rich Media banners are suitable for iOS, Android and mobile sites. Rich Media banner based on HTML5 technology.
In Rich Media, there is an interaction between user and ad. Users use make some actions such as pinch, zoom, swipe or
shaking device.
CTR: %1.5 – %8.0
320X480 320X568
Masthead
A banner positioned on the top of the network.
The same functions such as video, pinch, zoom, swipe or shaking device can be applied to Masthead as Rich Media format.
320X142
Push Notification
Push Notification ads send as Pop-up or notification. And stored in notifications menu.
Possible to lead App Store, Google Play, mobile site or SMS secreen with Advanced Push Notification.
It is possible to get Push Notification ads when application is not running.
25-130 letters
In-feed
In-feed ads are the by product of native advertising.This type can be customized automatically according to apps interface.
In-feed ads does not disturb users and keep them engaged with the content.
Advertorial
In Advertorial, ad is turned over to news format and presented to the user.
There is campaing image, editorial text and link in Advertorial ads.
Advertorial is an ad type that is presented as a content so it does not disturb users.
MOBILE VIDEO
Video Formats
Pre-roll: Before main video Mid-roll: In the midle of main video
Post-roll: After main video
Video Overlay: No campaign video
Video Formats - Product Placement
For the first time in Turkey, product placement in live mobile videos is actualised by the HTML5 technology.
In our video inventory, usage of the overlay can be possible by intendeed size.
Video Formats - Overlay
TARGETING
Target Status
Battery Weather Storage Device Location
Operator OS App Connection Phone Name
Targeting - Trigger
Zoom Pinch Swipe Shake Front Camera
Targeting - Action
Camera Flash BrightnessVibrate
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