nino Ćosić @ninocosic n [email protected]
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Nino Ćosić @ninocosic N [email protected]. Our users. Institutions of higher education Scientific and Research Institutes Public Institutes Primary and Secondary Schools Student residence Ministry of Science, Education and Sports Ministry’s Agencies - PowerPoint PPT PresentationTRANSCRIPT
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Our usersInstitutions of higher educationScientific and Research InstitutesPublic InstitutesPrimary and Secondary SchoolsStudent residenceMinistry of Science, Education and SportsMinistry’s AgenciesStudents, pupils and the staff of the above mentioned institutions_______________________TOTAL: 666 628 + USERS
SEGMENTATION... and why sometimes
we’re still failing :)
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In a perfect world
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A big picture
All users
Institutional
Members
Associated
MembersTemporar
y Members
End users
Primary
Secondary
High
Deeply woven into our identity
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Collecting and managing user data
• Sources• User identities (CARNet is the largest IdP in HR)• Appointed representatives
• Updates• User identities• At least once at the start of academic year• In case of significant change
• Appointed representatives• Once a year – institutional users survey
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One message?
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And to answer why our messages fail to reach users
Let’s face it...
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NRENs are boring
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Make it fun and don’t try to tallk to everybody
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Realy?
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Well it almost worked for us
• News items are for general info• Facebook targeting school population• Twitter for “engaged” users, geeks and
hipsters• Fax and snail-mail for bureaucrats
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How to target users that are not “engaged” ?