ning for nonprofits
DESCRIPTION
This is the Ignite presentation I did @ NTC 2009, at the end of April 2009. For an expanded version of this presentation, check out this page: http://www.slideshare.net/askmanny/using-ning-to-connect-with-your-communityTRANSCRIPT
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For Nonprofits
Manny Hernandez President, Diabetes Hands Foundation
Co-Founder TuDiabetes.com, EsTuDiabetes.com Author, Ning For Dummies
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Personal Background
• Web Product Mgmt, Social Media – 10+ yrs • Diagnosed with type 1 diabetes – Oct. 2002 • Worked for Ning - Jan. to Apr. 2008 • Nonprofit management - Apr. 2008 to today
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Timeline
• Mid-2006: social network for “higher purpose” • Late 2006: look at platforms (Drupal) • Mar. 2007: launched TuDiabetes on Ning • Aug. 2007: launched EsTuDiabetes on Ning • Apr. 2009: 11K total members (15% growth/mo)
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What is Ning?
• Ning provides a platform for anyone to build their own social network.
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“The true power of a social network lies in its ability to foster and solidify connections offline.”
In the words of Tom Watson: “… after all the clicking, emailing, viewing and posting, people need to get up from their chairs and step outside.”
Why a social network?
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Why a social network?
• A social network changes the way nonprofits engage with members.
• It helps nonprofits to fulfill their mission in new ways.
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Setting up a network on Ning
• No need to be a “geek” • Wizard-like process • Resources to grow it and manage it
– Up to a few 100’s members, one person can do most of the management
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Advantages of Ning
• Affordable: – Free basic service – Premium services
• Solid product • Customizable: appearance and features • Network and member privacy controls
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Disadvantages of Ning
• You can’t “host” the network yourself: – You depend on Ning being “up” – You depend on Ning being “in business”
• Members are also members of Ning.com
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Popular features
• Chat: synchronous communication • Forum: discussion topics • Groups: interest groups, regional groups • Videos, photos: activism, campaigns
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Uses of Ning for Nonprofits
• Communication: blogs, forums, videos • Outreach: sharing mechanisms • Activism: events, groups • Fundraising: through widgets • Growing your list: export member data
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Sample networks on Ning
More than 8,000 members
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Sample networks on Ning
More than 21,000 members
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ASPCA network integration
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Sample networks on Ning
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Growing your social network
• Through your members: – Invitations, badges, share, slideshows, videos
• Through network RSS feeds – TwitterFeed to Twitter
• Through bloggers • Through existing offline efforts
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Raise funds through the network
• Donations: from members, others • Grants: foundations, government • Ads: unrelated business income
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Ning Resources
• http://blog.ning.com • http://help.ning.com • http://networkcreators.ning.com • http://developer.ning.com • http://is.gd/p7kv: Ning for Nonprofits chat
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Contact Info
manny AT tudiabetes DOT org @askmanny