nilga feb 2009
DESCRIPTION
Presentation on new media in the public sector containing examples of what some UK councils have done with new mediaTRANSCRIPT
Using new media...
...improving public services
Podcasting
Insert link to ‘Social Networking in Plain English’, common craft video.
6 million people have downloaded a podcast
3.7 million listen / watch weekly
28% of Europeans regularly watch video online
New starter inductionChief officer briefings/state of the nationTrainingNewslettersLecturesEvents/conferencesMarketing
Increase engagementIncrease Return on InvestmentInexpensive Quick and easyFlexibleInnovative
Some examples
Some examples
Some examples
Example
... I promise!
Some (pretty big) numbers...8.5 million monthly visitors to MyBarackObama.com13 million member e-mail list 3 million online donors (6.5 million donations)5 million facebook ‘friends’2,000 official YouTube videos
Watched more than 80 million times 442,000 user-generated videos on YouTube
$150 million raised in last month of campaign
So what....Social media is now more popular that
webmail
Engagement with audience - key to making it happen
Do more with less?
Part of the answer... Not the holy grail!