INTEGRATED MARKETING COMMUNICATION

PRESENTED BY:

ROBIN JADHAVSANJEEV SHARMA

MITSUBISHI GROUP

Nikon Corporation is a multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging.

Nikon is one of the companies that comes under precision machinery section of the Mitsubishi Group (A Japanese conglomerate consisting of a range of autonomous businesses which share the Mitsubishi brand, trademark and legacy) 

ABOUT NIKON Founded on 25 July 1917 as Nippon kogaku Japan Optical Industries Co., Ltd., the company 

was renamed Nikon Corporation, in 1988.

They have 5 plants, in japan (Ohi Plant,Yokohama Plant, Sagamihara Plant, Kumagaya Plant, Mito Plant)

  

NIKKON GLOBAL NETWORK CHAIRMAN

     The Americas                                                                                       Makoto Kimura      Asia     Oceania     Middle East    Africa.                                                                                                                                 

BRAND IDENTITY

BRAND POSITIONING

NIKON create camera that are in term of utilization and design, For the customer who take whatever he want.

BRAND POSITIONING

For Beginners

For Mediators

For Professionals

BRAND REJUNENVATION

CAMPAIGN

VIDEOVIDEO

CAMPAIGN RESULT

10.67

Billion Dollar

BRAND EQUITY

• NIKON will inspire a new passion for life with the image

• High quality lens

• XQD has Ability to read and write data at

speeds of 125Mbits to 500Mbits per

BRAND LOYALITYPersonalized customer care

Customer can contact to direct NIKON support

Framework updates

BRAND ASSOCIATION

WIRELESS PHOTOGRAPHY

WIRELESS PHOTOGRAPHY

Physical productPhysical product PersonalityPersonality

CultureCulture

Self imageSelf imageReflectionReflection

RelationRelation

Brand Identity Prism - Brand Identity Prism - NIKONNIKON

Photgraphy Photgraphy Cool lookCool look

Like AMI VITALE Like AMI VITALE

GLOBALGLOBALAt the heart of the imageAt the heart of the image

CoolCool””Photographer”Photographer”

MemoriesMemories

BondingBondingRelationshipRelationship

THANK YOUTHANK YOU