niko partners report cloud gaming in asia · the next revolu-on in gaming, cloud gaming will not...

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The next revolu-on in gaming, cloud gaming will not only remove exis-ng cost and pla9orm barriers, but is also predicted to be the ‘killer app’ for 5G. Cloud gaming will be of tremendous benefit to gamers who will have access to a large number of high quality -tles without the need for expensive hardware. Developers, publishers, and pla9orms all profit as well with greater reach and more ways to mone-ze, however the companies that own the most parts of the value chain from IP to infrastructure stand to benefit the most. And, as with so many other sectors of gaming, Asia is leading the way. The report explains our analysis on the market poten-al, what factors will trigger growth and where that growth will come from, use cases, and the impact on all segments of the Asia games industry. What’s included A comprehensive market model and 5-year forecast through 2023 Trends analysis that formed our market size and forecast data Growth drivers and inhibitors Impacts on Gamers Developers Publishers Pla9orms Hardware makers Cloud gaming value chain and ecosystem Top companies Predic-ons for the leading companies in the space 44 slides Niko Partners Report Cloud Gaming in Asia Published September 2019 nikopartners.com Silicon Valley | Shanghai | London | Bangkok | Jakarta About Niko Partners We’re a market research and consul-ng firm covering the Asia games market and its consumers. We provide qualita-ve and quan-ta-ve data collec-on and analysis, market models, forecasts, and strategic advisory services to give you the intelligence and answers you need to truly understand the region. We’ve helped game publishers, pla9orms, hardware makers, esports, payments providers, hedge funds, consul-ng firms, and consumer brands — in the West and in Asia — understand and succeed in the world’s largest and fastest growing games markets.

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Page 1: Niko Partners Report Cloud Gaming in Asia · The next revolu-on in gaming, cloud gaming will not only remove exis-ng cost and plaorm barriers, but is also predicted to be the ‘killer

Thenextrevolu-oningaming,cloudgamingwillnotonlyremoveexis-ngcostandpla9ormbarriers,butisalsopredictedtobethe‘killerapp’for5G.Cloudgamingwillbeoftremendousbenefittogamerswhowillhaveaccesstoalargenumberofhighquality-tleswithouttheneedforexpensivehardware.Developers,publishers,andpla9ormsallprofitaswellwithgreaterreachandmorewaystomone-ze,howeverthecompaniesthatownthemostpartsofthevaluechainfromIPtoinfrastructurestandtobenefitthemost.And,aswithsomanyothersectorsofgaming,Asiaisleadingtheway.Thereportexplainsouranalysisonthemarketpoten-al,whatfactorswilltriggergrowthandwherethatgrowthwillcomefrom,usecases,andtheimpactonallsegmentsoftheAsiagamesindustry.What’sincluded•  Acomprehensivemarketmodeland5-yearforecastthrough2023•  Trendsanalysisthatformedourmarketsizeandforecastdata•  Growthdriversandinhibitors•  Impactson

•  Gamers•  Developers•  Publishers•  Pla9orms•  Hardwaremakers

•  Cloudgamingvaluechainandecosystem•  Topcompanies•  Predic-onsfortheleadingcompaniesinthespace•  44slides

NikoPartnersReportCloudGaminginAsiaPublishedSeptember2019

nikopartners.comSiliconValley|Shanghai|London|Bangkok|Jakarta

AboutNikoPartnersWe’reamarketresearchandconsul-ngfirmcoveringtheAsiagamesmarketanditsconsumers.Weprovidequalita-veandquan-ta-vedatacollec-onandanalysis,marketmodels,forecasts,andstrategicadvisoryservicestogiveyoutheintelligenceandanswersyouneedtotrulyunderstandtheregion.We’vehelpedgamepublishers,pla9orms,hardwaremakers,esports,paymentsproviders,hedgefunds,consul-ngfirms,andconsumerbrands—intheWestandinAsia—understandandsucceedintheworld’slargestandfastestgrowinggamesmarkets.

Page 2: Niko Partners Report Cloud Gaming in Asia · The next revolu-on in gaming, cloud gaming will not only remove exis-ng cost and plaorm barriers, but is also predicted to be the ‘killer

nikopartners.comSiliconValley|Shanghai|London|Bangkok|Jakarta

Reportcontents-  Execu-vesummary-  Defini-ons-  Historyofcloudgaming-  Businessmodels-  Advantagesofcloudgames-  Disadvantagesofcloudgames

-  TrendsinAsiacloudgaming-  TheAsiaopportunity-  Cloudgamingtoday-  Currentleadingcloudgamingservicesin

Asia-  Cloudgaming2019-2023-  Asia’scloudgamingecosystem-  Consolecompaniesandpla9ormswill

expandtheirreach-  PCgamespublisherswillexpandtheirreach-  Mobileisthebiggestopportunityforcloud

gaming-  ValuechainforB2Pandsubscrip-ons-  Howconsumerswillbenefit-  Howcompanieswillbenefit-  Howdeveloperswillbenefit

-  Marketmodel-  Asiacloudgamingpla9ormrevenue-  Marketmodelexplana-on

-  CloudgaminginChina-  Cloudgamepla9ormsinChina-  CloudgamingrevenueinChina-  Tencentandcloudgaming-  Huaweiandcloudgaming

-  Cloudgamingandinternetcafes-  TheChinesegovernmentandcloudgaming

-  5Gandcloudgaming-  5Gandcloudgamingadapta-on-  Thecurrentstateof5G-  5GinAsia-  Barrierstocloudgaming-  Cloudgaminga^er2023-  Cloudgamingthrough2028

DataExhibitsinclude-  Historyofcloudgaming-  Businessmodels-  Cloudgamingtoday-  LeadingcloudgamingservicesinAsia-  Asia’scloudgamingecosystem-  ValuechainforB2Pandsubscrip-ons-  Asiacloudgamingpla9ormrevenue-  CloudgamingrevenueinChina-  5GinAsia

NikoPartnersReportCloudGaminginAsiaPublishedSeptember2019