niklas myhr: trender inom sociala medier och digital marknadsföring

Niklas Myhr, Ph.D. The Social Media Professor | Chapman University

@NiklasMyhr | NiklasMyhr.com

Är du redo för…

KNTNT & MiG Frukost, Göteborg, 23 januari 2015

Sociala Medier & Digital Marknadsföring:

Trendspaning

Vem är jag?

Undervisat i digital (social) marknadsföring 15 år – Tulane University, American University, Chapman University

Ph.D. i Marknadsföring – Darden School, University of Virginia

Internationell Talare

Google’s #1: Social Media Professor

4 Uses of Social Media

Listen Connect Engage Create

Social Media & Digital Marketing Strategies | TSMP.me

Effektiv Marknadsföring?


Strategi Målgrupp Taktik:

4P


Brian Halligan, CEO, HubSpot

Inbound Marketing


•  Kunder initierar kontakter •  Relationer > Transaktioner

Säljare Köpare

Ansoffs Tillväxtsmatris



Har du rätt kunder?

Har kunden alltid rätt?


•  Inte ens rätt kund har alltid rätt! •  Rätt kund kan ha rätt…

Mintzberg on adaptation


“Pivoting” / “Fail Fast”

David O. Sacks, Yammer / “The PayPal Mafia”


Plan some more?


Experiment more!

•  Ideas overrated •  Test, analyze, reevaluate


Experiment more!


How Long is your Tail?

NiklasMyhr.com

X


asdf •  x

•  y

Evolution vs. Revolution?

1936 2009 Social Media & Digital Marketing Strategies | TSMP.me

Den Gyllene Regeln


Trust


Trust

Competence trust

Goodwill trust Social Media & Digital Marketing Strategies | TSMP.me

Hur många vänner har du?

Dunbar’s Law: max 150


Give and Take or “Pay it forward”


Trade-off Between Richness and Reach

Information Richness

Reach

“Blown to Bits”

(Evans & Wurster)


Face-to-Face Online?


Sudda Bort Din Sura Min?


The Freaks Shall Inherit the Earth


@NiklasMyhr | NiklasMyhr.com | DetGodaTramset.se

Välj Din Plattform

Hyr du din plattform?


Eller äger du din plattform?


Mobile Marketing


•  Smartphones

•  App marketing

•  Marketing Automation •  Location •  Context

•  Permission-based marketing on Steroids

Multimedia


Text •  Blogg, Medium, Twitter, Facebook

Bild •  Instagram, Pinterest Ljud •  Podcast!

Video •  YouTube, Facebook, Vimeo, Wistia?

Revenge of the journalists


En komiker till Cisco?


Rules of B2B Content Marketing (Tim Washer)



No. 1: "If you don't have an interesting story to tell, show pictures of sharks”


Bilder


Ekaterina Walter

Bygg Ditt Varumärke

Audio


Podcasting

Audio


KNTNT Podden

Nästa PewDiePie?

Content Marketing


Mark Schaefer


TSMP.me

Marcus Sheridan, River Pools & Spas


Marcus Sheridan,

River Pools & Spas


Hur Ford bygger relationer


Viral Marketing


Contagious by Jonah Berger

•  Social Currency

•  Triggers

•  Emotion

•  Public

•  Practical Value

•  Stories

DIGITAL MARKETING = FREEDOM

Automate & Outsource

Men hur ska jag hinna?

Fokusera!


Outsourcing

3 lists of freedom: •  What do you hate to do? •  What can’t you do? •  What shouldn’t you be doing? (Chris Ducker, Virtual Freedom)


Välkomna till Kalifornien!

Tack! NiklasMyhr.com