Nike Plus TechnologyJohnny Dee

Nike Fuel Band This band records activity and wirelessly

synchronizes it to any Apple device Tracks calories Burned Nike Fuel Points earned Rewards and achievements

The Band alerts you when you reach your daily goal

Nike Fuel Band

Nike+ Running Community of runners

Create paths that are shared online http://nikeplus.nike.com/plus/places/#/Explore/32.7738343

/-117.1853064/9

Earn Nike Fuel Points Tracks miles ran and time ran

The device used is a chip in a shoe or a watch

Nike+ Running

Nike+ Basketball HyperDunk shoe

Nike Sensor- Vertical leap/ Quickness/ Nike Fuel Points

Dunk competition Send in video of a dunk with the Nike+ measured vertical

leap and Fuel pointshttp://

www.nike.com/us/en_us/c/basketball/nike-basketball-hyperdunk-plus

Nike+ Basketball

Nike+ ProgramsNike Fuel Calories Vertical Miles Ran Time Ran Quickness

Nike+ Fuel Band

Nike+ Running

Nike+ Basketball

Nike+ Goal Create a community of people who enjoy being

active Competition Accountability Rewards and achievements

Nike+ Issues The sensor is not always accurate

It is worn on the wristTends to measure wrist movement better than body movement

One user gained more Nike Fuel points eating pizza than walking up stairs

It’s a 1st generation product

Conclusion Nike+ is revolutionizing the way people exercise This band encourages and motivates people to

be active It is a hot product that is selling very well

http://nikeplus.nike.com/plus/

References http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/ http://www.nike.com/us/en_us/lp/nikeplusfuelband http://www.nytimes.com/2012/07/29/technology/nike-fuelband-tracks-

physical-activity-inconsistently.html http://support-en

us.nikeplus.com/app/answers/detail/a_id/25252/p/3169,3700 http://www.wired.com/medtech/health/magazine/17-07/lbnp_nike?

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