nihal gawande

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A

SYNOPSIS

OnCustomer satisfaction towards Hyundai cars

Submitted to

Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur

For the award of the degree of

Bachelor of Business Administration

Submitted by

Nehal.S.Gawande -

Under the Guidance of

Prof. Ranjana Sahu-

G.S. College Of Commerce & Economics, Nagpur

Academic Year 2011 12


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Index

Chapter No. Chapter Name Page No.

1. Introduction

2. Company Profile

3. Objective & Limitation of Study

4. Importance &Significance of study

5. Research hypothesis

6. Research methodology

7. Bibliography


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Introduction

his is the era of gadget, computerization and technological advancement. There are so much of

ompetitors for same type of product in the market. These compitors are giving neck to neck competition

its competitors. If they have to be sale their product there should be some new and innovative idea ofelling and convincing customer by any way. So that they will buy only your product. Think differently

nd uniquely only helps to satisfy customer needs and wants and generate more customers towards their

roduct.

yundai is a leading brand for cars in India. Mr.H.W. Park is the Managing Director of Hyundai motors.

hey sell their product very well. The price of their product started from very lower range from Rs.50,000. The employees they have are so well trained that they will convenience more customer for

urchasing their product.

yundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company

HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in

ndia. HMIL presently markets 7 models of passenger cars across segments. The A2 segment includes theantro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the

onata Transform and the SUV segment includes the Santa Fe.

MIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advancedroduction, quality and testing capabilities in the country. To cater to rising demand, HMIL

ommissioned its second plant in February 2008, which produces an additional 300,000 units per annum,

ising HMILs total production capacity to 600,000 units per annum.

n continuation with its commitment to providing Indian customers with cutting-edge global technology,

MIL has set up a modern multi-million dollar research and development facility in the cyber city ofyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick

rnaround time to changing consumer needs.

s HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve

e export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 115 countries

cross EU, Africa, Middle East, Latin America and Asia Pacific. It has been the number one exporter of

assenger car of the country for the sixth year in a row. To support its growth and expansion plans,MIL currently has a 329 strong dealer network and 698 strong service points across India, which will

ee further expansion in 2011


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wer and Innovation

Power train R&D Center develops the

rt of all motor vehicles, from compacts to luxury sedans and commercial

icles.Center researches and develops engines,

nsmissions and eco-friendly exhausttems. With our full line-up of proprietary

hnologies, we are creating industry-

ding power trains recognized the worldr

- Start of mass

production : 1991 - Outfitted models

: Scoupe

- Displacement(liters) : 1.5

- Max. power (PS)

: 110

- Start of mass

production : 2004

- Outfitted models

: Sonata / Lotze

(Magentis or

Optima inoverseas

markets)

- Displacement(liters) : 2.0 / 2.4

- Max. power (PS)

: 163 / 179 - Max. torque

(kg.m) : 20.1 /

23.5

- Start of massproduction : 2006

- Outfitted models

: Veracruz /

Mohave(Borrego)

- Displacement

(liters) : 3.0

- Max. power (PS)

: 240 / 250

- Max. torque

(kg.m) : 46 / 55

- Start of mass

production : 2008 - Outfitted models

: Genesis

- Displacement(liters) : 3.3 / 3.8

- Max. power (PS)

: 262 / 290

- Max. torque(kg.m) : 32.2 /

36.5


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Class-best powertrains

yundai Motor realizedutomotive independence by

eveloping the first Korea-esigned Alpha engine and

ansmission in 1991.n 2004, it achieved another

ilestone by developing Koreas

rst export engine, the ThetaWorld engine.

n 2006, we developed the 3.0-liter

6 S-passenger diesel engine forur Veracruz model and in 2007,

troduced a full line-up of engines

r commercial vehicles with the F.9 liter), G (5.9 liter) and H (10

ter) engines.

n 2008, with the rear-wheel drive

ambda 3.3/3.8 liter and Tau 4.6-ter engines outfitted in the

enesis, HyundaiKia is

howcasing its leading enginechnology to the world.

Green engines

ver since the Powertrain Center

esigned Korea's first engine, it

as continued to be at the forefrontf commercializing technology

reakthroughs. Its green engine

ffers innovative fuel savings and

wer exhaust emissions.he Center is now pursuing the

evelopment of a clean diesel

ngine that runs on ethanol E85

ontaining 85% ethanol) to secureAFE (Corporate Average Fuel

conomy - North American fuelgulation) credits. Our engineers

e hard at work developing

gion-specific engines for Europe,outh America, China and India as

n answer to soaring oil prices and

- Environmentally-friendly exhaust systems

In response to increasingly stringent regulations on exhaustemissions, the Powertrain Center is stepping up its efforts to develop

technologies that raise fuel efficiency, lighten vehicle weight, lowerfriction and improve driving power. Additionally, the Center is

working on development of powertrains for hybrid electric vehicles.


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hanging environmental policies.


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Company Profile

yundai motors India ltd.(HMILs) Was formed in 6,May 1996. By the Hyundai motor company of South Korea.MILs first car, the Hyundai Santro was launched in 23, September 1998 and was a runway success. Within a few

onths of its inception HMIL become the second largest automobile manufacturer and the largest automobilexporter in India. As HML global export hub for compact car.HMIL is the first automobile co. in India to achieve thexport of 10 lacks car in just over a decade. To support its growth and expansion plans HMIL currently has a307rong dealer network and 627 strong service point across which will see further expansion in 2010.MIL currently export veichlesto more than 110 countries across Europe, Africa, Middle East, Latin America, andsia. It has been the number one exporter of passengers cars for the sixth year in a row in India.

ype : Subsidiary.

ndustry : Auto motive.

ounded : 6, May 1996.

eadquarter : Chennai, India.

ey people : Mr. H.W. Park (M.D.)

roduct : Automobile.

arent : Hyundai motors.

Website : www.hyundai.co.in


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Ex-Showroom Prices for NAGPUR

Model Ex-Showroom Prices (Rs.)

EON D-Lite (S) 275,238

EON D-Lite (M) 278,834

EON D-Lite OPt(S) 297,461

EON D-Lite Opt(M) 301,057

EON ERA (S) 317,844

EON ERA (M) 321,439

EON Magna (S) 343,322

EON Magna (M) 346,918

EON Magna Opt(S) 353,514

EON Magna Opt(M) 357,110

EON Sportz (S) 378,993

EON Sportz (M) 382,590

isclaimer

he prices and features of the cars may change without prior notice. Please check the latest prices and

ariant specifications with your Hyundai dealer before booking the car.


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Finance Partners
http://www.canarabank.in/http://unionbankofindia.co.in/ln_Union_Miles.aspxhttp://bankofbaroda.in/pfs/carloans.asphttp://www.statebankoftravancore.com/home45.htmhttp://www.kmpl.com/http://www.sundaramfinance.in/products/carfinance/carfinance.asphttp://www.pnbindia.com/http://www.mahindrafinance.com/http://www.icicibank.com/http://www.hdfcbank.com/


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http://www.ucobank.com/http://www.indianbank.in/http://www.bankofrajasthan.com/bor/wcms/en/home/index.htmlhttps://www.centralbankofindia.co.in/site/indexcbi.aspxhttp://www.indusind.com/indusind/wcms/en/home/personal-banking/loans/car-loan/index.htmlhttp://www.bankofindia.com/autofin.aspxhttp://syndicatebank.in/scripts/SyndVahan.aspxhttp://www.corpbank.com/asp/0100text.asp?presentID=55&headID=19


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Importance

Give luxury and comfort to people:-yundai is a brand which gives all in one luxury and comfort in a single roof. Luxury means all easy and all facilityhich is available in a single car. When a customer is fully satisfied with the product which is car which is going toe sold out by the Hyundai motors then only the customer is going to know about the luxury and comfort of the car.

New model and Design car attract to purchase car:-

Hyundai is a brand which every time thinking new in his technologies and achievement. The cars design

and models are so much attractive that the customers are get attracted toward Hyundai cars. With the useof new technologies the brand Hyundai make all stylish cars by which the customer preference changes to

other cars and they get switch over to Hyundai cars.

More models and more mileage:

Hyundai is a brand which has more cars and having the mileage cars.

Making good image and prestige in the customers mind.

Design and expectation are different.


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Objectives

Attract more and more customer.

Manufacture new model and luxiourious cars which will target customer and they will purchase.

Most fuel efficient car.

Various models of cars for various age groups. To study the fuel efficiency and mileage.

After sales services regarding to cars.

To study the customer loyalty.

To study customer psychology.

To determine whether aggressive advertisement is a very effective psychological weapon.

To study some advertisements of the brand and understand its effectiveness.


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With the spirit of creative challenge, we will strive to create a more affluent lifestyle for

umanity, and contribute to the harmony and co-prosperity with shareholders, customers, employees andher stakeholders in the automobile industry.

he spirit of creative challenge has been a driving force in leading HMC to where it is today.is the permanent key factor for HMC to actively respond to change in the management system and seek

eative and selfinnovative system. With the spirit of creative challenge, we create profits, the primary

bjective of a private enterprise. Furthermore, we take responsibility for the environment and society we

elong to, and offer sustainable mobility in order to implement our corporate philosophy and provideenefits to all stakeholders including shareholders, customers, executives, employees, suppliers, and

ommunities.

Vision

We announced "Innovation for Customers" as our midto longterm vision with five core

rategies: global orientation, respect for human values, customer satisfaction, technology innovation, and

ultural creation. We desire to create an automobile culture of putting customer first via developingumancentered and environmentfriendly technological innovation.


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Hypothesis:-

hypothesis is an assumption about relations between variables. It is a tentative explanation of the

search problem or a guess about the research outcome. Before starting the research, the researcher has a

ther general, diffused, even confused notion of the problem. It may take long time for the researcher to

ay what question he had been seeking answer to. Hence, an adequate statement about the researchroblem is very important.

ypothesis is the element in which we recognize the term which can affects the business.

he different strategy adopted by company has an impact on customer.


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Research Methodology

Research Design: - The Research design is the blue print for the fulfillment of objectiatves and

answering questions. It is a master plan specifying the method and producers for collecting andanalyzing needed information.

Data Collection Method:- The source of data includes

Primary Data: - A primary data will be collected directly from sample of respondence throughquestionnaires and with the help of interaction with people.

Secondary Data:- Secondary data will be collected from sources like. Textbook,

newspapers, catalogues magazines and internet.SAMPLE SIZE 50 Customers

Media Contacts

or any Media queries, please contact the following:

Anand

eputy Manager - Corporate Communication

h Floor

orporate One (Baani Building)

lot No.5ommercial Centre, Jasola,

ew Delhi - 110076

el: +91 11 66022000ax: +91 11 66022202

mail:[email protected]

ustomer Care

or any customer related queries please get in touch with our Customer Care Executives.

el. No. 011-66022000-mail Id. [email protected]

Bibliography
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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Marketing management of Philip Kotler.

Research Method of Ram Ahuja Rawat Publication.

Research Methodology of C R Kothari New Age International Publishers.

Newspapers.

Company catalogues & Brochures.

A & M Magazines.

Internet.


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Chapterization:-

Introduction.

Customer satisfaction.

Tools and techniques used by Hyundai.

Company profile.

Introduction of company.

Importance.

Comfort and luxury provided by Hyundai to customers.

Objective.

Customer satisfaction

Achieving brilliance both through technology & intuition

Geographic expansion

Continue to Implement advanced processes and systems

Hypothesis.

Research about two or more variables.

Research methodology.

Primary data.

Secondary data

Bibliography.

Marketing management of Philip Kotler.

Research Method of Ram Ahuja Rawat Publication.

Research Methodology of C R Kothari New Age International Publishers.

Newspapers

Company catalogues & Brochures

A & M Magazines

Internet.

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