NIH Office of Communications and Public Liaison:

Making the ConnectionOffice of Research on Women’s Health Advisory Committee

April 4, 2017

John Burklow, NIH Associate Director for Communications & Public Liaison

NIH Office of Communications and Public Liaison

• Support NIH Director’s Communications efforts and other NIH Leaders

• Coordinate across NIH agencies (27 Institutes and Centers and NIH Office of the Director)

• Coordinate across U.S. agencies and departments• Coordinate with constituency organizations• Engage reporters, editors, producers• Engage and respond to the public• Science communications, NIH communications• FOIA, social media, special events, issues

management

Key Message Concepts

• Value of Investing in Medical Research

• Health Impact of NIH Research

• Economic Impact of NIH Research: Sustaining U.S. Competitiveness

• The Importance of Basic, Clinical, Translational Research

• Footprint/Impact of NIH – Not Just a Place in Bethesda

Quotes from Congress

The NIH is “one of the best-kept secrets in Washington.”

— Rep. Mike Simpson (R-ID)

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Strong web and social media presence for the public, research scientists, and health professionals Note that Francis Collins total number of tweets is 1,695, and that means NCCIH has tweeted >6 times more that FC! These are captures of the website, which is nicely organized so that each type of user can quickly determine where to navigate for information most useful for them. Also captured is their Facebook page, with a recent post of a fascinating project they funded.

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Unchanged What is the Director’s current focus?

NIH Director’s Communications

• Media Interviews• Social Media• Speeches/Presentations/Visits• Visits to NIH • Commentaries/op eds/scholarly papers• Help w/ interactions with Congress• Scientific Initiatives

Presentations

• >985 since Dr. Collins started as the NIH Director− >117 in 2016 alone− Will be participating in the Milken Institute Global

Conference at the end of April

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Cures Act news to replace WP and maybe others. See FC/KH NEJM and US News additions. (By the way, most Cures Act new clips Jill could find had to do with FDA, etc.) Headlines from the shutdown (NYT article seems to be the best to Jill. Will substitute if others fit the bill better for you!) FC defending the agency – Added the headline of “NIH defends monkey experiments”

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Collins on Colbert

October 1, 2009 May 10, 2012

April 4, 2013 December 19, 2014

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Charlie Rose

November 3, 2015http://www.charlierose.com/watch/60644053

NIH Director Social Media: Blog, Twitter, Periscope, etc.

• Views: >2 M• Posts: 440 (twice

weekly)• Tweets: 1,751• Followers: 70.3K

Facebook Live Event with NIH and NASA

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From top left to bottom right: Bill Gates Rita Dove Sanjay Gupta Jane Goodall Senator John Porter President Barack Obama Yo Yo Ma (new addition to the slide) 14th Dalai Lama Diane Rehm

Precision Medicine Initiative

NIH News in Health

• Monthly newsletter• >210,000 email subscribers• >32,000 print copies mailed• >70,000 Facebook followers

NIH Research Matters

• Updated weekly• >100,000 subscribers • >33,000 Facebook followers

The NIH Record

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https://salud.nih.gov

NIH Image Gallery

https://www.flickr.com/photos/nihgov/albums

NIH Online Information

• NIH websites receive, on average, >30 million unique website sessions per month

• And with >200 social media channels, we reach millions more…

Discovery Channel Documentary about the Clinical Center

• First in Human: The Trials of Building 10 created to:− Educate the public about the human experience in clinical

research− Show the dedication and bravery of patients and their families

…and the commitment of the doctors and nurses− Depict how challenging illnesses are diagnosed and treated− Show both successes and failures – the reality of experimental

medicine• First screening event scheduled for May 2• Public broadcast in August

“The work that I am doing rests on a foundation established by many scientists, clinicians, health advocates and others who saw this critical gap in knowledge early and continue to help close it,”

Dr. Janine Clayton, Director of the NIH Office of Research on Women's Health, is to receive the

Dr. Nathan Davis Award from the American Medical Association for outstanding government service. The award is one of the most prestigious

awards honoring elected officials and career government employees. The award aims to recognize significant accomplishments to

advance public health.

Turning Discovery Into Health

U.S. Department of Health and Human Services

NIH Image Gallery

FOIA Statistics

In 2016 alone…• 910 Requests• 827 Processed• Released 255,850 pages of records• A single request: 16,000 pages

Zika

Zika