nielsen growth reporter q4_2010 final

8/6/2019 Nielsen Growth Reporter Q4_2010 Final

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Q42010

10/02/2011Copyright 2010 The Nielsen Company.

Confidential and proprietary.

Introduction

Compares overall market dynamics (value and unit growth) in theFast Moving Consumer Goods sector across Europe.

Is based on the sales t racking Nielsen performs in every Europeanmarket.

Covers sales in grocery, hypermarket, supermarket, discount andconvenience channels

Is based on the widest possible basket of product categories thatare continuously tracked by Nielsen in each of these countries andchannels

Reports on the 4nd quarter of 2010 Week 41, 2010 till week 52, 2010

NB: Due to the conversion of the Homescan panel in Finland therewill be no data from Finland in Q3 and Q4 of 2010

This report:


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Copyright 2010 The Nielsen Company.Confidential and proprietary.

Executive SummaryWe ended 2010 with a Q4 result in line with the overall 2010 growth rate

2009 saw the return of volume growth rates but unfortunately thispositive evolution did not continue in 2010 We are recording volume growth contraction is: Austria, Norway, Spain, Sweden and

the UK There is volume decline in Germany and Greece for 3 straight quarters. While this is

explainable for Greece, the German trend is not following the overall economy

While in some countries price evolution is still negative ( Hungary,

Switzerland, Poland and Spain) we record price inflation above 3% inthe UK, Turkey and Denmark If food prices were to experience a new spike in the coming months we might have

some concerns for the volume numbers in the coming quarters

In the Czech Republic, Slovakia and Ireland the recovery is spectacular. The European consumer is remains rather unsure on the environment.

The Consumer Confidence index is mostly in a holding mode. Thishesitation is also visible in the growth rates across markets.


Europe overview (*)

5.7% 1.5% 1.0% 4.1% 2.7% 2.2% 1.3% 1.3% 0.5% 0.8% 1.1%1.5%

1.1%

1.7%

1.0%

0.6%

0.4%

1.7%

1.3%1.6%

2.0%

0.1%

1.2%1.1%

6.8%

3.2%

2.0%

4.7%

3.1%

3.9%

2.6%2.9%

2.5%

0.9%

2.3%2.6%

0%

1%

2%

3%

4%

5%

6%

7%

8%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10

U ni t v alue c hange Volume c hange Nominal Value Growth

Fast Moving Consumer Goods market dynamics

(*):Austria, Belgium, Czech Rep., Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands,Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Turkey, UK.


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Number of shopping trips per 4 weeks

5

7

9

11

13

15

17

19

Ge rmany Ital y France UK Spai n


Average spend per shopping trip

14 15 1415

14 15 1415

22 22 22

24

23 2323 23

40 4041

42

4141

41

44

1819 19

20

1819 19

21

26 2627

28

26 2627

28

Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10


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DETAILS BY COUNTRY


Austria

5.2% 0.2% 0.5% 3.8% 2.3% 1.4%

-0.3% -1.3% -1.0%

0.1%1.6%

1.4%

-1.0%

1.7%

1.2%

-1.0%

-0.4%

1.1% 2.5%

3.0%3.2%

-0.1%

0.6%0.5%

4.2%

1.9%1.7%

2.8%

1.9%

2.5%2.2%

1.7%

2.2%

0.0%

2.2%1.9%

-2%

-1%

0%

1%

2%

3%

4%

5%

6%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10

U ni t v alue change Volume c hange Nominal growth



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Belgium

4.9% 2.2% 0.3% 3.7% 4.3% 2.6% 2.1% 0.9% 0.6%-0.3% -0.1%

0.4%-0.4%

-0.2%

0.8%

-2.1% -2.2%

-1.2%

0.5%

0.4%

1.6%

0.8%

0.4%

0.6%

4.5%

2.0%

1.1%1.6%

2.1%

1.4%

2.6%

1.3%

2.2%

0.5% 0.3%

1.0%

-3%

-2%

-1%

0%

1%

2%

3%

4%

5%

6%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




Czech Republic

8.4%-0.9%

0.7% 6.7% 2.6% 1.8%-2.4% -1.7% -0.4%

0.4% 1.7% 1.3%

3.3%

-1.6%

-0.3%

0.4%

-1.6%-0.7%

-3.1%

-2.1% -2.8%

-1.0%

1.5%

0.6%

11.7%

-2.5%0.4%

7.1%

1.0%1.1%

-5.5%

-3.8%-3.2%

-0.6%

3.2%1.9%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10U ni t v alue change Volume c hange Nominal growth



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Denmark

7.3% 0.6% 1.8% 5.5% 1.1% 0.7%

-0.3% -0.4%

0.5% 1.4% 2.3% 3.1%

-2.9% -1.2%

0.2%

-3.8%

-1.0% -1.1% -0.6% -0.8%

0.8%

-1.7%

-0.3%

0.8%

4.4%

-0.6%

2.0%

1.7%

0.1% -0.4%-0.9% -1.2%

1.3%

-0.3%

2.0%

3.9%

-6%

-4%

-2%

0%

2%

4%

6%

8%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




Finland

6.6% 0.6% 8.3% 5.3% 1.4% 3.3%

-5.1% -6.8% -6.5%-0.8%

0.4%

0.0%

-2.8% -2.7%

-0.4%

-2.0%

2.5%

4.9%

1.7%

0.0% 0.0%

5.8%

1.0%

5.5%

2.6%

1.0% 1.3%

-2.6%

-1.9%

-4.8%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




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France

4.2% 0.8% 1.2% 3.2% 2.3% 3.0% 0.9% 0.3% 1.5% 0.9%0.9%

1.5%

-1.7%

1.1%1.0%

-1.8%

-1.7%

-0.4%

0.6%1.6%

0.9%

1.2% 1.3%0.9%

2.5%1.9%

2.2%

1.4%

0.6%

2.6%

1.5%1.9%

2.4%2.1% 2.2%

2.4%

-3%

-2%

-1%

0%

1%

2%

3%

4%

5%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




Germany

4.9%

-0.2%

1.5% 2.6% 1.0%

-0.1% -1.0% -0.8%

0.4% 1.4% 1.8% 2.4%

-1.3%

0.7%

-2.3%

-1.0%

0.8%

0.7%0.9%

0.6%

1.3%

-4.3%

-2.8% -3.0%

3.6%

0.5%

-0.8%

1.6% 1.8%

0.6%

-0.1% -0.2%

1.7%

-2.9%

-1.0%-0.6%

-6%

-4%

-2%

0%

2%

4%

6%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




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Greece

4.3% 0.4%

-0.4%

2.5% 1.3%

-0.2%

0.6% 0.2%

-0.3% -0.5% -0.7% -0.2%-0.2%

-0.6%

-3.0%

-2.7%

0.1%

0.7%

-1.9%-1.5%

-0.9%

-4.3%

-2.2%

-4.4%

4.1%

-0.2%

-3.4%

-0.2%

1.4%

0.5%

-1.3% -1.3% -1.2%

-4.8%

-2.9%

-4.6%-6%

-4%

-2%

0%

2%

4%

6%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




Hungary

9.1% 4.1%

-1.3%

8.1% 4.8% 5.0% 4.1% 2.6%

-0.3% -0.6% -0.2% -2.0%-2.9%

-2.2%

-0.2%

-3.1%

-0.4%

-1.2%

-2.9%

-3.9%-3.2% -2.6%

0.3%

2.2%

6.2%

1.9%

-1.5%

5.0%4.4%

3.8%

1.2%

-1.3%

-3.5%-3.2%

0.1% 0.2%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




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Ireland

7.8%

-1.8% -2.2%

4.7% 1.0%

-0.2% -2.1% -6.0% -5.5% -2.9% -0.6%

1.1%

-3.8%

-3.4%

3.2%

-5.1%-4.7%

-4.9%-3.5% -0.1%

3.2%2.7%

1.6%

3.7%

4.0%

-5.2%

1.0%

-0.4%

-3.7%

-5.1%

-5.6%-6.1%

-2.3%

-0.2%

1.0%

4.8%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




Italy

3.2%

-0.1% -0.8%

3.9% 2.7% 0.3%

-1.1%

-1.6%

-1.8%-0.3% -0.7%

0.0%

1.9%

0.5%

2.0%

-1.3% -1.3%

1.0%

0.4%

0.9%

2.8%

-1.4%

3.2%

2.7%

5.1%

0.4%

1.2%

2.6%

1.4% 1.3%

-0.7% -0.7%

1.0%

-1.7%

2.5%

2.7%

-3%

-2%

-1%

0%

1%

2%

3%

4%

5%

6%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




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Netherlands

6.6% 2.2% 0.7% 5.7% 4.1% 2.9% 1.2% 0.9%

-0.8%

0.6% 0.7% 0.5%

1.9%

1.9%

-0.6%

1.7%

2.1%

1.9% 3.4%

0.7% 1.1%

-1.6%

-0.5%-0.1%

8.5%

4.1%

0.1%

7.4%

6.2%

4.8% 4.6%

1.6%

0.3%

-1.0%

0.2% 0.4%

-4%

-2%

0%

2%

4%

6%

8%

10%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




Norway

4.3% 4.2% 0.7% 5.0% 5.2% 4.8% 3.6% 3.1% 1.8% 0.5%0.4% 0.3%

3.4%

1.9%

2.4%

2.4%

0.0%

1.9%

2.3%

3.8%

6.9%

-1.4%

2.1% 2.2%

7.7%

6.1%

3.1%

7.4%

5.2%

6.7%

5.9%

6.9%

8.7%

-0.9%

2.5% 2.5%

-2%

0%

2%

4%

6%

8%

10%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




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Poland

6.1% 3.4% 0.2% 4.6% 2.9% 3.2% 3.8% 3.5% 2.3% 0.6%

-0.9% -1.2%

10.4%

3.1%

0.9%

9.6%

1.4%

7.5%

2.0%

1.0% 2.0%

-1.2% 0.5%

2.2%

16.5%

6.5%

1.1%

14.2%

4.3%

10.7%

5.8%

4.5% 4.3%

-0.6%

-0.4%1.0%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




Portugal

3.5%

-3.8% -1.5%

0.5%

-2.1% -1.6% -5.0% -5.2% -4.3% -3.0% -0.2% -0.6%

4.3%

3.5%

2.4%

3.7%3.9%

3.1%

3.8%3.7% 3.7%

3.2%

1.9%2.5%

7.8%

-0.3%

0.9%

4.2%

1.8%

1.5%

-1.2%

-1.5%-0.6%

0.2%

1.7% 1.9%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10



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Slovakia

5.2%

-1.9%

0.2% 5.4% 1.4%

-1.8% -3.8% -4.4% -3.0%

0.0% 2.2% 2.8%

1.5%

-2.6%

4.3%

0.0%

-3.8% -1.9%

-2.8%

-1.4%

4.1% 4.0%

4.1% 3.7%

6.7%

-4.5%

4.5%

5.4%

-2.4%

-3.7%

-6.6%-5.8%

1.1%

4.0%

6.3% 6.5%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




Spain

5.9%

-1.4% -1.6%

3.2% 0.3%

-1.6% -2.0% -2.3% -1.7% -1.5% -1.8% -0.8%

1.2%

2.0% 2.8%

1.2%

1.5%

0.9%

2.6%3.3% 3.2% 3.4%

2.2%1.8%

7.1%

0.6%

1.2%

4.4%

1.8%

-0.7%

0.6% 1.0%1.5%

1.9%

0.4%

1.0%

-4%

-2%

0%

2%

4%

6%

8%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10



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Sweden

6.9% 2.9% 1.5% 6.5% 5.1% 3.2% 2.1% 1.2% 1.2% 1.2% 1.3% 2.1%

-1.4%

1.5%

0.8%

-1.8%

-2.5%

4.3%

3.4%

1.8%

3.6%

-1.8%

1.2% 0.4%

5.5%

4.4%

2.3%

4.7%

2.6%

7.5%

5.5%

3.0%

4.8%

-0.6%

2.5% 2.5%

-4%

-2%

0%

2%

4%

6%

8%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10




Switzerland

3.9% 0.7%

-2.4%

3.5% 1.8% 1.1%

-0.5%

0.5%

-2.5% -2.8% -2.1% -2.0%

2.6%

0.2%

2.7%

0.2%

0.1%0.3%

0.0%

0.3%

2.3%

3.0%

3.0%

2.2%

6.5%

0.9%0.3%

3.7%

1.9%1.4%

-0.5%

0.8%

-0.2% 0.2%

0.9%

0.2%

-4%

-2%

0%

2%

4%

6%

8%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10



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Turkey

9.0% 6.4% 3.7% 5.6% 3.9% 4.2% 8.4% 8.7% 3.6% 3.0% 3.8% 4.3%

4.0%

4.9%

4.6%

4.3%

4.4%

6.6%2.9%

5.7%

4.0%

3.5%

6.3%

4.6%

13.0%

11.3%

8.3%9.9%

8.3%

10.8%11.3%

14.4%

7.6%

6.5%

10.1%

8.9%

0%

2%

4%

6%

8%

10%

12%

14%

16%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10



Cigarettes sales excluded onwards 2010.


UK

3.9% 2.5% 2.9% 4.6% 4.9% 4.4% 1.6% 1.6% 1.9% 2.6% 3.4% 3.5%

0.3%

0.7%

0.2%

-1.4%-1.6%

1.3%

2.3% 2.3%

0.5%

0.4%

-0.2%

0.9%

4.2%

3.2% 3.1%3.2% 3.3%

5.7%

3.9% 3.9%

2.4%

3.0% 3.2%

4.4%

-2%

-1%

0%

1%

2%

3%

4%

5%

6%

7%

2008 2009 2010 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10



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Extended countries

Based on Bimonthly reporting cycles

Categories covered in food and drug channels

AlbaniaBosniaBulgariaCroatia

EstoniaIsraelLatvia

LithuaniaMacedoniaRomeniaRussia

SerbiaSloveniaUkraine


Albania

4.3% 10.7% 3.2% 3.5% 6.2% 11.1% 13.5% 7.6%

9.0%

14.2%

9.0%

8.5%

9.6%2.6%

18.0%

22.1%

13.3%

24.9%

12.2% 12.0%

15.8%13.7%

31.4%29.7%

0%

5%

10%

15%

20%

25%

30%

35%

2009 2010 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec09

Dec-Apr10

Apr-Aug10

Aug-Dec10



13/02/201


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Bosnia

7.1% 3.4% 6.9% 11.0% 12.5% 6.5%

10.0%

15.4%

10.7%3.8% 2.7%

-3.4%

17.1%

18.8%17.6%

14.8% 15.2%

3.1%

-5%

0%

5%

10%

15%

20%

2008 2009 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec08

Dec-Apr10

Apr-Aug10




Bulgaria

11.0% 7.5% 5.6% 12.7% 12.9% 13.0% 11.8%

-2.8% -3.5% -3.3%

4.0%

-5.7%

8.1%

3.5%

-3.7% -3.6%

-10.0%

-6.0%

-8.0%

-5.5%

15.0%

1.8%

13.7%

16.2%

9.2%9.4%

1.8%

-8.8%-11.5% -8.8%-15%

-10%

-5%

0%

5%

10%

15%

20%

2008 2009 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec09

Dec-Apr10

Apr-Aug10



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Croatia

4.1%

-1.2%

3.9% 4.1% 4.2% 2.6%0.6%

-0.1% -2.7% -2.8%

3.6%

-2.2%

1.8%

4.4%4.7%

0.0%

-6.3%

-6.9%

-0.4%

1.6%

7.7%

-3.4%

5.7%

8.5%8.9%

2.6%

-5.7%-7.0%

-3.1%

-1.2%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

2008 2009 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec09

Dec-Apr10

Apr-Aug10




Estonia

7.8% 12.7% 0.9% 12.4% 12.9% 12.7% 6.2% 0.7%

-5.9% -5.6% -1.2%

9.4%

0.9%

-4.8%

3.5% 2.5%

-3.0% -2.1%

-5.2%

-3.7%-2.7%

-1.1%

17.2%

13.6%

-3.9%

15.9%

15.4%

9.7%

4.1%

-4.5%

-9.6%-8.3%

-2.3%

-15%

-10%

-5%

0%

5%

10%

15%

20%

2007 2008 2009 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec09

Dec-Apr10

Apr-Aug10



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Israel

8.3%

-0.8%

0.5%9.6% 6.8% 1.9%

-2.1% -1.7% -0.9% -0.3% -0.8%

1.6% 1.3%

3.5%

2.7% 2.9%

3.4%

4.2%

5.5%

2.1% 1.8% 1.6%

3.6%3.1%

3.7%

1.3%

11.7%

1.9%

3.4%

13.1%

11.0%

7.4%

0.0%0.1%

0.6%

3.3% 2.3%

5.3%

2.6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

2008 2009 201 0 Q3'08 Q4'08 Q1'0 9 Q2'09 Q3'09 Q4'09 Q1 '10 Q2'10 Q3'10 Q4'10




Latvia

15.3% 20.0% 1.8% 21.8% 22.1% 16.0% 7.1% 0.9%

-2.3% -6.0% -3.8%

12.4%

-2.1%

-10.9%

-0.3%-2.0% -3.3%

-5.4%

-11.7%

-14.1% -11.2%

-5.3%

27.7%

17.9%

-9.1%

21.5% 20.1%

12.7%

1.7%

-10.8%

-16.4% -17.2%

-9.1%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

2007 2008 2009 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec08

Dec-Apr10

Apr-Aug10



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Lithuania

8.4% 15.8%

1.7%

16.1% 17.0% 13.8% 7.1% 0.9%

-2.7% -2.9%1.0%

12.6%

3.4%

-10.2%

8.3%

3.1%

0.2%

-8.9%

-10.0%

-11.4%-9.1%

-6.9%

21.0%19.2%

-8.5%

24.4%

20.1%

14.0%

-1.8%

-9.1%

-14.1%-12.0%

-5.9%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

2007 2008 2009 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec09

Dec-Apr10

Apr-Aug10




Macedonia

0.5%

-0.6%

1.3%0.4%

-0.1% 0.2%

-0.4% -1.5%

4.6%

-1.7%

2.8%2.1%

8.8%

5.2%

1.9%

-12.4%

5.1%

-2.3%

4.1%2.5%

8.7%

5.4%

1.5%

-13.8%

-20%

-15%

-10%

-5%

0%

5%

10%

2009 2010 Dec-Apr08

Apr-Aug08

Aug-Dec 08

Dec-Apr09

Apr-Aug09

Aug-Dec 09

Dec-Apr10

Apr-Aug10

Aug-Dec 10



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Romania

7.3% 7.3% 1.6% 8.9% 7.2% 5.3%

1.9%

0.8%

-13.1%

17.5%

-2.4%

-14.6%

6.1%

-1.0%

-10.2% -13.4%

-17.2%

2.0%

24.8%

4.9%

-13.0%

15.0%

6.2%

-4.9%

-11.5%

-16.4%

-11.1%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

2008 2009 2010 Dec-Apr09

Apr-Aug09

Aug-Dec09

Dec-Apr10

Apr-Aug10

Aug-Dec10




Russia

17.7% 12.7% 14.2% 13.1% 10.9% 8.4% 8.1% 8.1% 7.8% 7.0%

2.4%

-4.9%

-4.7%-3.7%

-7.6%

-10.2%

-7.8% -6.0%

-4.1%

-2.4%

20.1%

7.8%9.5% 9.4%

3.3%

-1.8%

0.3%2.1% 3.7%

4.6%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

2008 2009 MA-AM 09 MJ-JA 09 JA-AS 09 SO-ON 09 ND-DJ 10 JF-FM 10 MA-AM 10 MJ-JA 10


Fast Moving Consumer Goods Market Dynamics

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2


Serbia

8.4% 10.1% 7.7% 8.4% 8.6% 11.3% 10.4% 8.5% 5.1% 4.4%

3.1%

-0.5%

-0.7%

3.0%

7.2%3.9%

-0.8%

-4.4%-5.4%

-4.2%

11.5%9.6%

7.0%

11.4%

15.8%15.2%

9.6%

4.1%

-0.2%

0.2%

-10%

-5%

0%

5%

10%

15%

20%

2008 2009 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec09

Dec-Apr10

Apr-Aug10




Slovenia

8.4% 1.4% 9.7% 8.2% 7.3% 5.2% 2.5%

-3.6%-0.6%

0.3%

2.8%

0.9%

3.7%

1.0%

3.7%

1.2%

0.5%

1.0%

-2.4%

0.7%

11.2%

2.3%

13.4%

9.2% 11.0%

6.4%

3.0%

-2.6% -3.0%

0.9%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

2008 2009 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec09

Dec-Apr10

Apr-Aug10



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Ukraine

11.7% 23.6% 26.2% 19.4% 24.2% 26.0% 30.2% 26.6% 23.2% 15.9% 8.4%

28.7%

9.6%

-6.2%

11.3%7.9%

9.3% 0.8%

-7.7%-10.4%

-5.2% -0.8%

40.4%

33.2%

20.0%

30.7%32.1%

35.3%31.0%

18.9%

12.8%10.7%

7.6%

-20%

-10%

0%

10%

20%

30%

40%

50%

2007 2008 2009 Dec-Apr08

Apr-Aug08

Aug-Dec08

Dec-Apr09

Apr-Aug09

Aug-Dec09

Dec-Apr10

Apr-Aug10




Glossary

Nominal value growth: Percentage change in value sales (expenditures) as measured by the total basket of reported

product categories

Unit value growth ( price change): Percentage change in the average retail price per unit in the total basket of reported product

categories

The unit of volume in the basket va ries by category (e.g. litres, kilograms, tonnes, etc)

The change in average price per unit may result from:

Price changes of individual products

Change in the mix of purchased products; more or less expensive products, more or lesspromotions, etc.

Channel switching; more or less purchases in discount stores, or hypermarkets, or

convenience outlets, etc. Product or channel mix changes may be induced by price change or may just be the result

of market dynamics.

The unit value growth reflects how consumers experience cost of living in their actual groceryshopping behaviour.

Volume growth: Percentage change in purchased volume (quantity) of products

The three components are related: ValueGrowth = UnitValueGrowth * VolumeGrowth

See attachment for calculation rules

nielsen growth reporter q4_2010 final

Documents