nielsen audience rankings
TRANSCRIPT
With an active audience of 7.5M, LinkedIn is the top news site in Australia
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Monthly Unique Audience (Desktop, Mobile, Tablet)Nielsen Digital Ratings Monthly, March 2016
Source: Nielsen Digital Ratings Monthly, March 2016.
With an active audience of 7.5M, LinkedIn is the #2 social platform in Australia
Facebook LinkedIn Instagram Twitter.com Pinterest0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
Monthly Unique Audience (Desktop, Mobile, Tablet)Nielsen Digital Ratings Monthly, March 2016
Source: Nielsen Digital Ratings Monthly, March 2016.
Source: LinkedIn AU Audience 360 Study, Global Web Index, E-marketer
LinkedIn Facebook Twitter
$206.95
$164.76 $162.52
LinkedIn-influenced orders have the highest ecommerce purchase value worldwide
Australian Financial Review
smh.com.au
The Age
BBC
48%
32%
24%
23%
21%
Primary websites used for business content consumption
in Australia
LinkedIn Twitter Facebook
174 162
103
LinkedIn is the leading social platform to influence business purchasing decisions in Australia
(Index)
LinkedIn influences business and consumer purchase decisions
Source: Nielsen, Internal LinkedIn data
LinkedIn members engage with purpose and with content
88M page views in Australia
15X content vs job postings in the feed
57% mobile
Trending Financial Services Topicsin Australia
Venture capital
Pensions
Investment banking
Financial planners
Law firms