nicola briani al tecnosesa 2009
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“Strumenti e Strategie nel Web 2.0”
T 4 b 2009Tecnosesa – 4 novembre 2009Montelupo Fiorentino (Fi)Montelupo Fiorentino (Fi)
Museo della Ceramica
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“Il Web 2.0 non esiste,…esistono le persone 2.0!”
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L’incontro di due mondi:
“Comunicazione”“Tecnologia”g
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Comunicazione & “Informatica”i i’ “ i i i”!…mai cosi’ “vicini”!
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Quale sono le nuove concreteQopportunità per le aziende?pp p
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• lo scenario• gli strumentigli strumenti• case Histories• case Histories
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lo scenario: i numeri
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lo scenario:
Ieri Oggi DomaniIeri Oggi Domani
Web Web 2.0 Web²Web Web 2.0 Web
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Web² – Augmented realityWeb ug e ted eal ty
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Siti Web (CMS, E‐commerce), Internet Marketing, Social Media Marketing & Web Analytics
W b A li ti l i i CRM SCM E t i P j t
Media Marketing & Web Analytics
Web Applications , soluzioni CRM e SCM, Enterprise Project Management, gestione Help Desk Java, Lotus/Websphere, Microsoft .NET, Open Source
Corporate identity, brand definition, graphic design of promotion/marketing material multimedia presentationspromotion/marketing material, multimedia presentations, exibition material
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gli “strumenti”
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Principali Utilizzi:Principali Utilizzi:• “Costruire Community”
Fidelizzare, aggregare, coinvolgere, comunità di utenti intorno al proprio “brand” , “prodotto”, “azienda”
• “Servizio al Cliente”Servizio al ClienteInteragire con gli utenti per assistenza “aperta”
• BrandingBrandingSviluppo della conoscenza e della consapevolezza di un “brand”
• “Selling & lead generation” Selling & lead generation Spingere e promuovere offerte e attività di “direct marketing”
• Enterprise 2 0Enterprise 2.0Collaborazione e organizzazione interna a gruppi e aziende, project management, wiki, gestione documentale
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1. Scelta dello Strumento (strategie?)
1. Scelta dello Strumento (strategie?)
2. Utilizzo:- Creare le relazioni
2. Utilizzo:- Creare le relazioni
3.Misurare!
3.Misurare! - Interagire
- Sviluppare Community
- Interagire- Sviluppare Community
Misurare!Misurare!
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la scelta degli strumentila scelta degli strumentiCreare Relazioni:• Creare Relazioni:
Condividere:
• Comunicare:
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Parola chiave:
IntegrazioneIntegrazione
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IntegrazioneIntegrazione
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Case History – Var Group
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Case History – Var Group
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Case History – Var Group
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Case History – Var Group
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Case History – Giglio.com
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Case History– Giglio.com
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Case History – Accademia Arte ADA
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Case History – Tenuta dell’Ornellaia
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Case History – Tenuta dell’Ornellaia
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GRAZIE!GRAZIE!Email: [email protected]: nicola briani blogspot comBlog: nicola-briani.blogspot.comSkype: nbrianiT itt t itt / b i iTwitter: twitter.com/nbrianiFacebook: facebook.com/nicola.BrianiYoutube: youtube.com/nbriani