nick thorne social_media

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Social Media Marketing A practitioner's guide

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Page 1: Nick thorne social_media

Social Media Marketing

A practitioner's guide

Page 2: Nick thorne social_media

What is it ?

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Facebook & the like

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Twitter

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LinkedIn

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Blogs

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Communities & Forums

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Content

Sharing

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Social Bookmarking

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“Interactive”

“Interruptive”

not

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“Key phrases”

“Responsiveness”

and

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“Desktop”

“Palm-table-lap-top”

and

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Social media marketing does take effort.

It takes time.

Tweets, forums posts and mediating, facebook discussions, blog posts.

You could contract it out.

But ...... consider the benefits.

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How many new website visitors did you get today ?

How many requests for more info ?

How many new customers ?

Are your support costs going down ?

How much market research are we getting for free ?

How is our customer loyalty improving (repeat business) ?

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“Dance like the photo’s not being tagged.

Love like you’ve never been unfriended.

Tweet like nobody’s following.”

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Jerry Figueroa-Lee

[email protected]

Mobile apps

Database driven websites

Energy Efficiency,

Renewable Energy &

Carbon Management

Search engine optimisation

Website development

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Questions