niche tourism lecture 2
DESCRIPTION
Ajarn Scott Smitt 's Presentation.TRANSCRIPT
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Niche Tourism Lecture 2
New Tourism Marketing Trends
Provided by
Presented by Aj Scott Michael SmithSaturday, 9th October
2010
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The PATA region
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Industry Events
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Research & Publications
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www.PATA.org
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Global Travel Community
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24/7 INFORMATION ACCESS
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TourismDirect Tourism Model
F&BTransportHospitalityEntertainmentGifts & SouvenirsRetail – Duty Free
6-7% GDP
Indirect Tourism Model
F&BRetail Health InsuranceEmploymentEconomic + FXManufactured goods Supply Chain ServicesPublic Transport (BTS/MRT)Public Services (Tourist Police)Private Transport (Vans, Taxi, Car)
14-19% GDP
7 to 9,000,000
7 to 9,000,000
GDP=pC+I+G(eX-i)
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Voluntary transfer of resources from RICH to NOT-SO-RICHBenefiting mostly at the community level
ROI Tourism
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Source: PATA
International visitor arrivals trends to March 2010 Southeast Asia
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%Ja
n-0
8
Mar
-08
May
-08
Jul-
08
Sep
-08
No
v-08
Jan
-09
Mar
-09
May
-09
Jul-
09
Sep
-09
No
v-09
Jan
-10
Mar
-10
IVA
yea
r-o
n-y
ear
% c
han
ge
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Source: relevant NTOs, compiled by PATA
ASEAN tourism trends 1993-2009Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam
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Source: relevant NTOs, compiled by PATA
ASEAN tourism trends 2004-2012FIndonesia, Malaysia, Singapore &Thailand
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Thailand: top source markets
Source: relevant NTOs, compiled by PATA
Scale = Ten Thousand
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Thailand: international visitor arrivals trends
Source: TAT , Ministry of Tourism & Sports and eTTR Daily
Note: May 2010 figures are estimates based on Bangkok International Airport data, May 2010 from eTTR Daily
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Barriers to Travel
3Does Not affect
My decision
Ranking
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Barriers to Travel
1Deters me
From visiting
3Does Not affect
My decision
Ranking
Terrorism 1.89
2Consider Changing
Destination
Infectious diseases 1.91
Racial discrimination 2.10
Natural disaster 2.18
Airport delays & hassles 2.40
1
2
3
4
5
Source:Visa+PATATravel Survey 2009
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EMERGENCY DECREE
?26
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1
2
3
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Other Concerns
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10 x Tourism Marketing Trends
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1: ACCESSABILITY
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60%
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Alternate Gateway Hubs Emerging
PhuketHCMC
Singapore
Hong Kong
KLIA
Bangkok Manila
Kunming
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Low Cost Carriers
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Worlds Biggest & Best Low Cost Carrier Airport
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2: COMPETITIVENESS
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PRICING
20% - 70%
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PRODUCT
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Hong Kong
MACAU
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Singapore Integrated Resorts
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3: TECHNOLOGY
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# 4
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INVESTMENT
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5: Sales & Marketing
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CUSTOMER POWER“The worst place we
have every stayed at…”
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PAX Early Warning Systems
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6: Aging Populations
Thailand Long Stay
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CruiseVALUE
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7: Niche Market Opportunities
Under Water Weddings
GAP Year
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SPA
Medical
Shopping
Experiential
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8: Domestic TourismNo longer low costLocal seasonality
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9: Rise of Regional States
Arrivals from SEA Traveling to 2nd Tier Destinations
Farm StaysCommunity Based TourismSoft Adventure ToursCultural/Heritage ToursVisiting Family & Friends
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LOCATIONRegional Tourism
1.2m
1.2m
96,643
96,643
639,
673
639,
673
152,
66315
2,66
3
102,018
102,018
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Regional Highways & Rail (?)
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10: PARTNERSHIPS
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PATA Task Force1975 – Chiang Mai, A program for Expanding
the Airport 1989 – A Tourist Development Study on Khao
Yai National Park2000 - Positioning the Thai-Eco-Land for
Sustainable Tourism Development: Trang, Krabi, Satun and Pattalung
2002 - Tailoring Chang Islands for the New Market
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PATA Task Force 2010-11Thailand’s Sustainable TourismReview Public & Private sector Tourism
interestsCoordinate with MOTS, TAT, TCT, etcThai and Farang experts
1TOURISMDESTINATION
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Together – Join PATAwww.PATA.org