niche marketing impacts time

Niche Marketing Impacts Time

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What’s the one thing that we can’t seem to get enough of?

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I’ll give you a hint – it’s something that even though it’s very

expensive, it never seems to be properly valued by its owner.


The answer is TIME. Our time is very expensive.


Do you know what your time costs?


I know what mine costs and it’s a factor that I use to make my decisions every day. So what

does time have to do with niche marketing?


Everything!


One of the things that holds back a new entrepreneur is not

knowing exactly what to do and spending time on the

wrong things.


However


If an experienced and really smart person told them step-by-step exactly what to do, as

long as they did it,


they could eliminate some costly mistakes and make the

gap between start up and profitability much smaller.


Niche Marketing works the same way.


The longer you’re not focused and taking action,

the more money you’re losing.


How Niche Marketing Impacts Time


When it takes less time to get a new customer that saves

money. If you want to get new customers faster choose a

lane.


Pick an area of expertise and absolutely kill it. Determine a

client or customer profile, then live and breath them.


Know what their needs are, their habits, their obstacles,

what keeps them up at night, and everything in between.


Then align your expertise or product with that client profile.


The next step is to become a very valuable resource and a

leader.


Stay very focused on your target market and your

vision.


“Chase the vision, not the money, the money will end up following you.” - Tony Hsieh of Zappos


The hang up is we think hmmm…… if we focus over here, what are we missing

over there?


People are so afraid that they’re going to miss an

opportunity that they try to be everything to everybody.


Meanwhile, they’re on the hamster wheel, robbing-peter-to pay-paul, being the jack-of-

all-trades.


Guess what? They’re wasting time.


Time that they could have been profitable if they just

would have chosen something, mastered it, and

rode it for the long haul.


Are you selling to everyone? How’s that working out for

you?


If you need some help picking a niche market I just launched a new

training product that will tell you how to make that choice step-by-step. It’s

absolutely FREE. Click here to check it out.


http://perfectmarketingequation.com/howtofindyourniche

http://perfectmarketingequation.com/howtofindyourniche

Visit my website for more entrepreneur training courses.

www.perfectmarketingequation.com


http://www.perfectmarketingequation.com/

If you’re bootstrapping a business and need a roadmap look up my

book, Yanking Bootstraps, on

Amazon! It’s a short but powerful read that will give you strategies

to use right away in your business.


Connect with me!Twitter -@thawkbridgesFacebook - www.facebook.com/TammyHawkBridges


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I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs.

Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.