Working as a Mediator Series

UNDERSTANDING NICHE MARKETING: DEFINE YOUR NICHE

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Presented by Joanne Law• Director of Studies – Mediation Institute

• General Manager Medi8 Australia

• Nationally Accredited Mediator

• Family Dispute Resolution Practitioner (FDRP)

• Diploma of Competitive Systems and Practices

• Vocational Trainer and Assessor

• Certified Life, Business and Executive Coach

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Agenda for this webinar• Know your Niche• Common errors• Demographics• Niche Quadrants

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

• Who you want to work with• Who you target your services to• The way you make your marketing exactly right for

“your people” • Return on Investment in marketing effort

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Demographics  Your Niche

Age – 10 niche year span

Location – N/A or Suburb / Region / State

Occupation

Relationship Status

Kids?

Where are they in their lives right now?

https://www.linkedin.com/groups?home=&gid=6728284&trk=anet_ug_hm

For the worksheet go to the Linked In Group: Medi8 Mediators Network

Away From Motivation

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Towards Motivation

Long TermShort Term

Fears

Frustrations

Aspirations

Wants

Away From Motivation

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Towards Motivation

Long TermShort Term

Fears

Frustrations

Aspirations

Wants

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Niche Quadrant for Marketing• Ensure you keep to the left hand side (the short term)• Focus on short term Wants and Frustrations

They don’t want to buy mediation!

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

What do they want?• Where are they in their lives right now?• What is their biggest problem right now?• What do they care about?• What makes them angry?• What keeps them awake at night?• What scares them?• What do they need to know right now to move forwards?

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Lets work through some examples

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Social Media To Do List for Mediators

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Social Media To Do List for Mediators Download the template from Linked In – Medi8 Mediators Network Group

MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR

Interested in a career as a Mediator? Mediation Institute is a specialist provider of vocational training in Mediation and Family Dispute Resolution. Our course is blended delivery model leveraging the internet and webcam technology to maximise accessibility for full time employees and those in rural areas

Visit www.mediationinstitute.com.au or call 1300 781 533