NHM SN PHM

Gii thiuGii thiu v tnh nng nhm sn phm

Hng dn s dngTnh nng hot ng nh th no?

Li ch ca tnh nngCc li ch ca tnh nng nhm sn phm

Cc ngnh hng h trCp nht cc ngnh hng nn s dng tnh nng

Gii thiu

3

Tnh nng nhm sn phmCho php nh bn hng c th ch

ng nhm cc sn phm thng qua

mt sn phm lin kt (Associated

SKU).

Lu Cc sn phm cn gp phi cng

thng hiu, mu m, ch khc nhau v

mu sc.

Gii thiu

4Nh bn hng to

C s d liu ca Lazada

SPU =

Standard

Product

UnitSKU 2

SKU 3

Thng s k thut

Thng hiu

Dng sn phm

M t sn phm 1

Mu sc 1

Kch thc 1

KHNG

th thay

i

M t sn phm 2

Mu sc 2

Kch thc 2

M t sn phm 3

Mu sc 3

Kch thc 3

5

Thng tin SPU

Thng tin SKU

Thng hiu: Apple

Dng sn phm: iPhone 7

Ngnh hng: Mobiles

Nh bn hng A Nh bn hng B

Cng thng tin SPU

Cng sn phm lin kt (Associated SKUs)

SN PHM C NHM TRN CNG MT

TRANG SN PHM

Cng thng tin - SPU

Khc hoc khng cng sn phm lin kt - Associated SKUs

SN PHM B TCH RA CC TRANG SN PHM

KHC NHAU

64 GB Gold

128 GB Gold

64 GB Silver

128 GB Rose Gold

128 GB Silver 64 GB Gold 128 GB Rose Gold

Gii thiu

6

Lm th no sn phm ca ti c nhm li

nh nh bn hng A?

Bn cn m bo 2 thng tin:

Tt c sn phm trong nhm c to trong cng mt SPU

S dng sn phm lin kt - Associated SKUs- lin kt cc

SKUs vi nhau (trong trng hp to sn phm hng lot)

Gii thiu

7

Cch 1. To tng sn phm

Bc 1. To mt sn phm SPU chung

Hng dn s dng

Bc 2. Chn cc la chn khc nhau ca

sn phm (Mu sc, dung lng, ...) nhm

sn phm ti bc 4

8

Cch 2. To sn phm hng lot

Bc 1: m bo cc thng tin Ngnh hng chnh

(Primary category), Thng hiu, Dng sn phm

v cc thuc tnh SPU c cng gi tr

Hng dn s dng

Bc 2: Chn mt SKU chung lin kt tt c SKU cn

li ti trng thng tin - AssociatedSKU.

Mo: Chn sn phm trn cng trong danh sch lm sn

phm lin kt s gip bn d theo di hn.

9

Kt qu

Cc la chn sn phm

khc c hin th trn

cng mt trang sn phm

Hng dn s dng

10

Ti sao nh bn hng B khng s dng c

tnh nng Nhm sn phm?

Bn cn trnh 2 li sau:

To sn phm trn nhiu SPU khc nhau

Khng nhp thng tin trong mc Associated SKUs - lin

kt cc SKUs vi nhau (trong trng hp to sn phm

hng lot)

Hng dn s dng

11

1. To tng sn phm

To nhiu SPU khc nhau cho tng sn phm trong nhm thay v dng chung mt SPU duy nht

Hng dn s dng

12

2. To sn phm hng lot

Hng dn s dng

- Khng in thng tin sn phm lin kt

- Associated SKU cho cc sn phm

trong nhm

- Thng tin sn phm lin kt khc nhau

gia cc sn phm trong nhm

13

Kt qu

Cc sn phm c hin th ti cc trang sn phm khc nhau

Hng dn s dng

14

Tnh nng Nhm sn phm mang li nhng

li ch no?

Cc li ch c c t tnh nng:

Ch ng trong vic nhm sn phm

Quy trnh hon ton t ng

Khch hng d dng truy cp cc sn phm thuc

cng nhm

Cc sn phm c sp xp gn gng hn

Li ch ca tnh nng

15

Cc ngnh hng h tr

Tt c cc ngnh hng ti Lazada u c th s dng tnh nng

nhm sn phm ngoi tr 2 ngnh hng sau:

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