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D #SOCIETY30 NHL 20 SEPTEMBER 2011

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Page 1: NHL Leeuwarden

D

#SOCIETY30

NHL20 SEPTEMBER 2011

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RONALD VAN DEN HOFF

#SOCIETY30

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Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

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CONSUMER

GOVERNMENT &POLITICIANS

REGENTS –QUANGO’S

FINANCIALS

PRODUCERS

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ZOMBIE BLOOPERS

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ZOMBIE BLOOPERS

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ZOMBIE BLOOPERS

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“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OFTHIS RECESSION AND GET BACK TOBUSINESS AS USUAL IS DEEPLYMISTAKEN.”Don Tapscott

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INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime,and anywhere.”John Moravec

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Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

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1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION

DEVELLOPMENT

BLUE OCEAN STRATEGY

ELIMINATE

CREATEREDUCE

RAISE

DART MODEL.

DIALOGUE

RISKBENEFITSTRANSPARANCY

ACCESS

THE NEW HOUSE OF INNOVATION

N=1personal

cocreatedexperiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

Resources & talent

Social structure of the firm

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TRANSFORMATIONSIGNALS

TRANSFORMATION SIGNALS

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SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

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SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

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SMARTSOLUTIONS

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SMARTSOLUTIONS&MOBILITY

Which information is relevant, where and when?

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TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY

GIVE AWAY:AWAY=GONE

SUSTAINABLENETWORKS

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SELFORGANIZINGBYSHARING

CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION

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CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

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CROWD COLLABORATION

!SHARINGSELFORGANIZINGSOCIETY

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sharing

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DIALOGUE&CO-CREATION

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COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION

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OKAY,WE HAVE SEEN THE TRANSFORMATION SIGNALS…

SO, WHAT’S NEXT ?

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GOVERNMENT

REGENTS

PROSUMERPRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

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ABUNDANCE

PROSUMER

GOVERNMENT3.0& PRODUCERS3.0

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SIMPLE, SMART, SHARING & SUSTAINABLE

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SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

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LONG SNOUTHIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS HIGH

PARETO 20-80 RULE

LONG TAIL

FA FA

4

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LONG TAIL BECOMES LONG SNOUT

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

5

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TAICHI

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIESEXTRACT

MAKE

DELIVER

STAGE

RENDER

CUSTOMIZATION

CUSTOMIZATION

CUSTOMIZATION

COMMODITIZATION

COMMODITIZATION

COMMODITIZATION

PROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.PRINCIPLE OF

ECONOMIC VALUECREATION:

SERENDIPITYLEADS TOTRANSFORMATION

3

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Online Matching

Mobile layar

No terms & conditions

Free Free? Free?Free

Matching Reviews

Meetingrooms

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EXTENDED OFFERING: COLLABORATION ECOSYSTEM

Social Economische

Entiteit

Virtual DNA

Event software

ForumQ & A

Digital coaching

Blog

Meeting Planner

Twitter integration

Google apps integration

Plaza group connections

Wiki

Social singlesign on

Mobile

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GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

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S2M LAYARLOCATION FINDER

AUGMENTED REALITY

MOBILITY

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SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

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SERENDIPITY

UNEXPECTED RELEVANCE

CHECK IN

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MIRRORVIRTUALITY

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“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

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SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

V

V

M

VCORPORATE WEBSITE + CONNECTION

WITH SOCIAL NETWORKS

DECENTRALIZE COMMUNICATION MONITOR

CONTENT CURATION

V

THE S2M MESH

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SEATS2MEET.COM

7PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY

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SEATS2MEET.COMBUSINESS MODEL

8

SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGE

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BUSINESSMODEL

TRUST AGENTTEAMBUILDERRELEVANCE ANALYSTENVIRONMENTAL SCANNERKNOWLEDGE GUARDIANBARRIER FIGHTERCONTENT CURATOR

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LESSONS & BLOOPERS

pleaserobme.com

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2.0 3.0

THE CLOUD

connectivityofinformation

connectivity of

people

GLOBAL BRAINMETACORTEX

4.0

artificialintelligence

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SIMPLE,SMART, SHARING& SUSTAINABLE