nhd digital mediakit 2013
TRANSCRIPT
Media Kit 2013
NewHomesDirectory.com Industry leader in online marketing for new homes
As the Largest New Homes Directory on the Internet,
NewHomesDirectory.com delivers home shoppers to home
builders over 51,000 times each month, and is consistently
a top 5 Internet referring source to home builders.
Who we are:
o We're organically ranked in the top listings when searching for your city of choice.
o NHD seamlessly delivers buyers directly to community web sites in a few clicks.
o Easy to navigate
o Smart marketing – cost effective
o Proven results
How we are different o We are not an inventory site.
o There are no models or plans to review
or keep updated.
o No ads, no banners, no pop-ups...
just new homes.
About NewHomesDirectory.com
“NewHomesDirectory.com is a dynamic user-friendly
site that allows home buyers to pin-point the home
they are looking for based on price, region, builder
and/or type of home in a very short period of time.” “ What D.R. Horton Homes says about us:
• Over 90% of home buyers are
using the Internet to search for
homes
• Search engines, directories and online
communities attract over 90% of the Web
population
• The Internet is the fastest growing
information source for home buyers
• Buyers are more likely to find the homes
they purchase via the internet than via
newspapers, magazines or yard signs
You must be found online. Why?
Our site receives an average of 100,000 page
views each month.
Our site ranks on the first page for thousands
of new home terms.
On average, one city directory receives between
750 to 1,000 page views each month.
We’re already there.
“The easy navigation through NewHomesDirectory.com and
the presence they have over their competitors when you
search for New Homes in Phoenix on Google or Yahoo
keeps us wanting to do business with them.” “ What K. Hovnanian Homes says about us:
The Directory o From each city, view new homes by location, price and by builder. Click on the
community link & to go directly to the builder community site.
o With access to builders' web sites and cutting out the 3rd party, home buyers can
have the most up-to-date information & contact the builders' sales representative
directly.
o Our directory displays new homes for sale, new condos, home builders, master
planned communities, active adult communities, luxury & estate homes &
golf course communities to those who are searching for new homes online.
Ways To Be Found Online via NHD
“ “NewHomesDirectory.com outperforms our other
advertising media by delivering quality traffic. Their
volume of quality leads satisfies our sales team so
they can sell. Hands down it has the best return on
the advertising dollars that we spend.”
What Hallmark Communities says about us:
Ways To Be Found Online via NHD
For example, this is what your detail page will look like:
Write custom
community
descriptions
Include home
photos and
community or
builder logos
Send searchers
directly from NHD
to your community
web sites
Links to your
social media sites
Home buyer's blog Don't have the time to blog? We have in-house staff writers devoted to
publishing monthly stories about your community. They are posted to our new
home buyer's blog, which allows the industry to stay up-to-date on new homes,
communities, green homes & more in your city.
Ways To Be Found Online via NHD
Press Releases
NHDBuzz.com is a social networking media that gives builders,
ad agencies & PR companies the opportunity to drive new home
community information deeper into the internet. Broaden the scope of
your press by publishing your stories on NHDBuzz.com.
HD Video listings
NewHomesDirectory.TV is a web media that delivers high definition content
combined with popular music to bring a full & rich experience to consumers.
Instead of long videos with excessive narration and poor resolution, we offer a
HD video set showing off the home, since that's what people want to see.
PROFESSIONAL Level Listing
Listing on NewHomesDirectory.com
Monthly blog article about your community published to the Home Buyer’s
Blog (with a link to your community's site)
Link to a PR Story on NHDBuzz.com
PREMIUM Level Listing
Listing on NewHomesDirectory.com
Links to Social Media Sites
Monthly blog article about your community published to the Home Buyer’s Blog
(with a link to your community's site)
HD-quality video production and domain on NewHomesDirectory.TV
Social media icons displayed with your listing
BASIC Level Listing
Listing on NewHomesDirectory.com
Links to Social Media Sites
What’s Included
Directory Pricing:
Investment
Frequently Asked Questions
o How does NHD work? NHD is organically ranked in the top listings when
searching Google, and Yahoo! for terms such as “[city] new homes”. We deliver
prospective home buyers to our builders’ community sites in two clicks.
o What does it do for builders? Thousands of consumers search the Internet everyday looking
for new homes. If your communities are on NHD, those consumers will find your homes.
o How does it interact with customers? Our goal is to drive consumers directly to the builder
website. We only show qualifying community information. If a consumer clicks through, they are
a qualified prospect.
o What do you have to do to be on NHD? Call us today, and we can start sending traffic to your
site immediately. 1-866-540-6607 or Click Here
o How is NHD Different?
1. NHD generates traffic, not leads.
2. NHD is a pay for performance media. You only pay for the traffic you receive.
3. A simple design to drive consumers to builders.
4. There are no distractions such as ads or banners.
o How long is the contract? No contracts. It's month-to-month.
o Do you accept feeds? Yes, we can work with your current feed, New Home Feed and BDX
o What is the cost? $2 per click with a monthly cap of $250 per community
o What is your contact information? 1-866-540-6607. 39977 Savanna Way, Murrieta, CA 92563
