ngcedc business survey

Northern Gila County EDCBusiness Survey

Prepared as a free public service byErnie Borgoyne – Rim View Consulting

602-571-7983

Slide 1Rim View ConsultingErnie BorgoyneSix Sigma Black Belt - ASQ CQE

602-571-7983(in association with Ceptara.com)

Background

• Northern Gila County Economic Development Corporation (NGCEDC) was established to:– Encourage and Cultivate: Quality Economic Development, Quality

Employment Opportunities, Community Improvements throughout the area of Northern Gila County;

– Help facilitate: Attraction of new businesses, Retention and expansion of existing businesses; and

– Foster an environment supportive of businesses throughout Northern Gila County

• With these objectives in mind a survey was commissioned– The purpose was to gain the business community's perspective on

various topics that are critical to the success of the NGCEDC mission.

Motorola Confidential RestrictedMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005.

2Rim View ConsultingErnie BorgoyneSix Sigma Black Belt - ASQ CQE

Slide 2 4/27/2011

Summary

• Survey Population– All public and private businesses in Northern Gila County

• Survey Sample– Rim Country Regional Chamber of Commerce member email list = 353– Tonto Basin Chamber of Commerce member email list = 38 – Additional non-members = 5– Additional non-members = 5– Total Responses = 93 (23%)

• Some Respondents indicated multiple business classifications and locationslocations – These were treated as if they were separate responses and their

opinions were tallied for each response in the totals



Slide 3 4/27/2011

Business LocationPhysical Location / Home Based or StorefrontPhysical Location / Home Based or Storefront

•Forest LakesSome businesses Forest Lakes•Star Valley•Show Low•Christopher Creek

•Tonto Basin•Punkin Center•Rye

•Mesa Del Caballo•Rim Trails

Some businesses have identified multiple business classifications per location

• 13% said maintaining a storefront business is a challenge – due to:3% sa d a ta g a sto e o t bus ess s a c a e ge due to– Business conditions– Building permit issues– How to pay for it– (Having to pay for) property taxes for both storefront and residence



Slide 4 4/27/2011

– (Having to pay for) property taxes for both storefront and residence

Business ClassificationMy Business can best be classified asMy Business can best be classified as

Business Classifications are based on the North American Industry Classification System Codes (NAICSC)



Slide 5 4/27/2011

Revenue Source and Months

Other Sources:• Newcomers• Donors

Majority of the revenue comes from local residents and local business

Tourism potential appears to be • Primarily Valley residents• Medicare and AHCCCS recipients• As a writer, I work with clients across US• 3rd Party Reimbursement• Residents Arizona & other states

F d l St t i t f d

Tourism potential appears to be underdeveloped

• Federal, State, private funders• Business & Consumers within Gila County • Taxes & donations

We are a very seasonal economy



Slide 6 4/27/2011

Public TransportationBetween these communities would help my businessBetween these communities would help my business

Circled charts show a lower % of “ i i ” d ti t“no opinion” and negative support, and higher % of positive support

Negative Support

Positive Support



Slide 7 4/27/2011

Business FactorsThese issues are currently affecting my businessThese issues are currently affecting my business

No Opinion vs.Some Opinion

Higher opinion levels suggest a prioritized list of

potential areas to inventory and measure in a

scorecard



Slide 8 4/27/2011

Education and TrainingMy Business would benefit with training in:My Business would benefit with training in:

Other Training Identified• Customer service• Outreach tools• Mortuary collegey g• Office and Food Service skills• Work Ethics• non-profit training• Basic Accounting and Tax training• Health care

K t t f it d l t f

y

• Keep government out of it and let free enterprise work• 4 year COLLEGE



Slide 9 4/27/2011

Most Significant Issues affectingEconomic DevelopmentEconomic Development

• Payson– Sustainable and Diversified Employment – 17 *

– Overregulation by Government (fees, signage and other) – 8 *

Promotion of Industry and business (including ASU) to Payson 7 *– Promotion of Industry and business (including ASU) to Payson – 7 – Master plan for progress as a community effort - 6 *

– Cost of Doing Business (including affordable commercial property, financing) - 5 *

– Affordability (housing, real-estate and cost of living) – 4 *Affordability (housing, real estate and cost of living) 4– Property taxes (disproportionate between north and south Gila County) - 3 *

– Promotion of Local Business – 3 *

– Housing Values decline - 2 *

– Workforce/Labor Pool - 2 *

– Economic Uncertainty– Lack of consistent growth

Blue Ridge * Number of times identified



Slide 10 4/27/2011

– Blue Ridge– Education

Number of times identified


• Pine/Strawberry– Promotion of community as a destination (lack of identity, awareness) - 4 *

– Sustainable Employment - 3 *

– Master plan for progress as a community effort (lack of trust) – 2 *

– Local business support by part-timers– Costs and regulations to build commercial buildings– Qualified and Dependable Labor Pool– Loss of Tourism (due to closed parks)– Property taxes– Loss of personal wealth (due to home values)– Economic Uncertainty (gas prices)– Corrupt federal and state government

* Number of times identified



Slide 11 4/27/2011



• 260 East Corridor– Need jobs - 2 *

– overall economic down turn– Getting a loop around Payson to lessen the impact of weekend traffic– Taxes, Impact and Development Fees plus permitting and building code

restrictionsTAXES & ECONOMY– TAXES & ECONOMY

– Growth (Government makes it hard for growth, too many fees)– affordable housing

• North Payson– Attitude of local residents towards "flatlanders" from Phoenix area.– Business (General)




Slide 12 4/27/2011



• Tonto Basin– The current economy - 2 *

– Labor Pool– Taxes– No one even knows we are here- say Tonto Basin and anyone not from

close area says where? Need to Promote.close area says where? Need to Promote.– Business (General)




Slide 13 4/27/2011


Summary and Conclusions

• 13% of the respondents indicated they are struggling with maintaining a storefront business for various reasons– These business owners are full time residents– They represent an important segment of local home grown

entrepreneurs rather than the large corporate outside businesses• Majority of the revenue comes from local residents and local

business– True for all regions and most business classifications (except realTrue for all regions and most business classifications (except real

estate)– Emphasizes the need for a sustainable local economy

• For example only one manufacturing business responded to this surveyo e a p e o y o e a u actu g bus ess espo ded to t s su ey

• Tourism potential appears to be underdeveloped



Slide 14 4/27/2011

Summary and Conclusions (cont’d)

• Construction is a significant segment of our local economy– Aside from the general economic downturn:

• Water/Wastewater fees impacting their profitThis may be a training and education issue to explain fee options and codes

• Building codes impacting their growth• Availability of Commercial Land impacting their growth

p

This should be inventoried



Slide 15 4/27/2011


• Some interest in expansion of bli t t tipublic transportation:

– Within Payson• Especially Payson respondentsp y y p

– Between Payson and Pine/Strawberry

E i ll P d• Especially Payson and Pine/Strawberry Respondents



Slide 16 4/27/2011


• Somewhat diverse issues expressed from each region– Payson and the 260 east corridor is focused on developing

a sustainable employment base and is concerned bya sustainable employment base and is concerned by overregulation and lack of community consensus with the master plan for accomplishing the objectives

– Pine/Strawberry and Tonto Basin also concerned with local employment but want to promote their regions as a destination for touristsdestination for tourists



Slide 17 4/27/2011

Proposed Actions for NCGEDC

• Inventory and measure important business factors (see slide 8)– Publish on NCGEDC website

• Establish business networking resource groups in each region– Use model being implemented within the Town of Payson

• Coordinate community development priorities and projects– Seek means for economic support for these projects– Seek means for economic support for these projects– Participate in development and promotion of local events (for example)

• Pine/Strawberry Fuel Reduction• Fossil Creek Recreation area Development• Fossil Creek Recreation area Development

• Work with private education services, GCC and High School to identify and develop needed education and training



Slide 18 4/27/2011