Johnny Cox, Christian Nicholson, Greg Gerrard, Nick Bruscino, Kyle Woo

Section #4 Team #8

NFL.com

InformationTaken over by NFL in 2006

Offers variety of information regarding the NFLScoresScheduleFantasyShop

Streaming live audio of every NFL game

In house analysts for the league and each team

NFL and TeamHoused in Culver City, California

Home of NFL.com and each individual team website

Size of NFL.comSince 2006

3.5 million Facebook friends 2.1 million Twitter

300 employees8-10 million visitors per month

10 min/visitLonger than ESPN.com

53rd most popular website in the United States

NFL.com RevenueNFL and all branches are privately owned

Fantasy football- Industry approaching billion dollar market 30 million people23% of NFL.com traffic Since 2007- Number of users doubled

NFL.com RevenueSubscriptions Online

Audio Pass Game Pass

NFL Shop.com From 2009-2010: $139 million 15% growth

NFL Mobile Apps Android searches up 30%, iOS searches up 20% Fantasy Mobile App 4-year $720 million deal Verizon Wireless

$10 a month subscription

NFL.com RevenueAdvertisement

Opportunities for advertisementScores page, home page, sponsored videosBranded header at the top of the page 15 or 30-second pre roll before videos Skin panels roadblocksBillboard unit

Mobile advertising branded headers -still or animated

Competition Online

Yahoo! Sports

Tickets Stubhub.com

Fantasy Football

Merchandise and Memorabilia

Statistics

Complements and Partners Television

FOX CBS Corp. NBC Universal ESPN DirecTV NFL Network

Mobile Verizon

Online ESPN.com

Relationship Between Tech & Firm

Watching games onlineLive streamingStarted in 2007

Smartphone industryMobile ApplicationsNFL MobileNFL.com Fantasy Mobile

Competitive AdvantageNetwork Effects

Fantasy FootballBlogs

ExclusivityCopyrights

HighlightsGame Streaming

Access to insider information

Competitive Advantages Cont.

BrandTrust

Specialized

Switching CostsFantasy

Data InformationNFLshop.com and Bank of America

IssuesReaching out to all demographics

NFLshop.com Women and Children

Competing fantasy websites

The Offseason Issue

Trouble bringing users to site during the offseason

During the season 8 million users per month

During the offseason 1.5 million users per month

ThreatsCompetitors take most of the market

Illegal streaming of games

Questions?