nfcu blog pitch
DESCRIPTION
Presentation to Management Council about why NFCU needed to have a blog, how it would work, and what they would get out of it.TRANSCRIPT
The Navy Federal Blog
What is a blog?
A web site dedicated to longer discussions who’s content is easily discovered and
cataloged by all search engines.
Navy Federals Properties Reached via desktop or mobile
BlogSite Social
YouTube Foursquare
Facebook TwitterNFO
NFOAA
Home Center
Ownership
Property Type
Interaction
Properties
Business Case
Conversation
Commenting
Research
Proprietary
Deep Discussion
Recommendations
Branding
Non-proprietary
Chit-chat
Bazaarvoice/A&B
Transactions
Proprietary
Business
(SEO)
The Benefits
Greater visibility, reach, and integration to all publications
We become a trusted content and research provider
Control of branding
More meaningful analytics
Search Engine Optimization (SEO)(SEO)
BuyCostRatingsResearch
The Buying & Engagement Process
Reengage to acquire other products or services
Take further action positive or negative or look for support
Source: Forrester
BuyCostRatingsResearch
SEO Blog Blog • NFO • Social NFOAASocial Media
Identify need
The Blog Audience
By year end, over half of all internet users will be interacting with blogs
181 millionPublic blogs
TextText53% are Gen-Y and1/3 live in the U.S.
51%Women
49%Men
57%
Source: Sysmos Inc., June 2010, Inside Blog Demographics
Financial Blogs
the Navy Federal Blog !
We are the trusted financial advisor for members of the military and their families
!Not product specific
!Looking out for members financial interest
Introducing:
Sample Content
The Goal is Four Articles a Month !
Alan Maceachin — FMC Economic Forecast !
Travis Gound — Investment information !
Time Warner/CU Content — Syndicated financial information !
Business areas — Personal finance, Fraud prevention...
Proposed Operations
Leverage existing software (same as Home Center)
You must be registered with the site to comment
Use current Rules of Engagement; PR will manage comments
SLA: 24 hours, Mon. thru Fri.
We reserve the right to open and close comments
All content will be routed through compliance
Next Steps
Concurrence to move forward
Finalize design
Launch summer