nfclub : nfc application for football club
DESCRIPTION
A NFC trial in the football world In his presentation Geoffroy will talk about a ticketing project in the football field which is based on NFC technology. The focus of this project is on access control. The first pilot will start in July with a major African football club. Geoffroy Raymond is CEO at Tegona SA. Tegona is specialized in software development of secure applications for smartcard systems, NFC devices and the Internet of things. The company is involved in public and private worldwide projects.TRANSCRIPT
NFClub
A NFC trial in the football
world
NFC application for
Football Club
June 2010
Copyright © 2010 Tegona - All Rights Reserved - 08/06/2010 – Page 2
• Standalone smartcards solutions as a service (SaaS*) provider for
Identity management, Loyalty, Access control, Event management,
Healthcare and Microfinance
• Operable by both small and large enterprises, as well by local and
global entities, including in emerging countries
• Small and dynamic operating footprint (start-up costs, economy of
scale, no IT infrastructure, extensible to NFC phones & devices)
• Short inception-to-delivery cycles, pay-per-use and low TCO
• High tech company headquartered in Geneva; has a growing customer
base
1 – About Tegona
* SaaS: Software as a Service
Copyright © 2010 Tegona - All Rights Reserved - 08/06/2010 – Page 3
• To deploy NFC technology for one of major North-Africa’s clubs
• NFC technology to improve supporter’s experience
• Ticket issuance and top-up through the Club’s partners network
• 3 steps:
Ticketing - Season ticket control at matches entrance (2010)
Loyalty - Across the Club’s partners network (2011)
Marketing - Through the MNO’s special plan (TBD)
1 club, 15’000 members, during the whole season
2 – The NFClub Trial
Copyright © 2010 Tegona - All Rights Reserved - 08/06/2010 – Page 4
• More secure stadiums access control for supporters
• Freely moving entrance traffic (aim: 1 second per
person)
• Stadium occupancy rate monitoring and real time
members’ arrival follow-up are encouraged
• Further system’s extension towards NFC Tickets
system is easier
3 – NFClub Ticketing’s goals
Copyright © 2010 Tegona - All Rights Reserved - 08/06/2010 – Page 5
4 – Technical architecture
Tickets Control thanks to NFC
On-line administration
Easily adaptable to any stadium
Copyright © 2010 Tegona - All Rights Reserved - 08/06/2010 – Page 6
5 – The NFC phone, for both ticket and control
• The NFC phone is used for both supporters’
access and control.
• The phone is also capable to read contactless
smartcard (season ticket) and eTicket (one
time entry )
• The phone displays tickets’ data:
– Ticket validity
– The zone authorized
– Loyalty program and supporter’s profile
• The controllers use also the phone for
checking e-tickets validity
• The phone sends in real-time (GPRS/3G) the
information about supporters’ entrance
Copyright © 2010 Tegona - All Rights Reserved - 08/06/2010 – Page 7
6 – Smart card and e-ticket to manage the transition
• The NFC architecture allows the clubs to
issue several different form factors
– NFC phone for already equipped
supporters
– Contactless smartcard season tickets
– RFID paper-based one time tickets
• Convenient for managing the transition
before massive NFC phones roll-out
(waiting for a 100% NFC infrastructure
could weaken the entire model)
• Leveraging with the existing Club
partners’ network
• Paper based eTickets are a useful
advertisement support
Copyright © 2010 Tegona - All Rights Reserved - 08/06/2010 – Page 8
7 – The back office
• The back office is entirely available online.
• Used by the Club to administrate in real time
the ticket system as well as NFC phone and
season ticket (CMS)
• The back office offers several features:
– It displays every member’s card data (owner’s
information, type of the seasonal membership,
validity date, …) and his status (activated, revoked,
lost, …)
– It displays in real-time the present members’ list
for every match (member’s number, entrance
time, zone)
– Real-time monitoring of supporters’ arrival
– Controllers’ NFC phones activation/deactivation
– Provides statistics per match and per season
Copyright © 2010 Tegona - All Rights Reserved - 08/06/2010 – Page 9
WeaknessesNo postpaid top-up
w/o MNO strong partnership
WeaknessesNo postpaid top-up
w/o MNO strong partnership
ThreatsExtension depends on
NFC massive deployment
ThreatsExtension depends on
NFC massive deployment
Opportunities
Ubiquitous modelLeverage on NFC tech.Value added services
Opportunities
Ubiquitous modelLeverage on NFC tech.Value added services
StrengthsFast to deploy
Easy to administrate and integrate
StrengthsFast to deploy
Easy to administrate and integrate
8 – Conclusion
Thank youwww.tegona.com
Tegona SA
Chemin des Aulx, 18
1228, Plan-les-Ouates
Geneva, Switzerland
+41 22 884 83 04