NFC: Testing the Near Future

The future of NFC & QR in Out of Home

Key Information

Key Research Objectives

To test likely uptake of NFC in the near future

What will the potential uptake be?

What are the benefits of NFC campaigns to brands?

NFC is a growing mobile technology

of all mobile phonesshipped in 2015 will have NFC capabilities40

%

Reading chosen for test due to strong smartphone audience

+2%+2% mobile phone owners mobile phone owners

+173%+173% couldn’t live without couldn’t live without internet on their phoneinternet on their phone

+14%+14% cannot imagine life cannot imagine life without their mobilewithout their mobile

+82%+82% use smartphone use smartphone featuresfeatures

+36%+36% 16-24s 16-24s

Key brands took part in the test over a 4 week period

Interactions with the campaign grew over the 4 week period, with Wednesday’s and Saturday’s key

Strong engagement with the content

24%

Average Conversion

Rate

24%

Average Conversion

Rate

Positive reaction to the campaign

83%

positive about

ease of use

83%

positive about

ease of use

73%

positive about

experience

73%

positive about

experience

Want to Find Out More?

Contact our Research team to find out more results from the

NFC test in Reading