nfc making mobile devices smarter · 34.6 million us mobile subscribers accessed the internet in...

NFC

Making Mobile Devices Smarter

Narian Confidential Document

CTST 2008 – Smartcard Alliance

Narian Technologies Introduction

6 Years Developing NFC Technology

Provider of NFC Applications, Development Services and

Consulting

Over 200 NFC Applications Defined in 15 Markets

Narian’s Focus: Mobile Communication Services and Solutions that are . . .

� Intuitive� Convenient� Secure . . .

and

� Deliver Real Value toBusinesses and Consumers

Multiple NFC Patents

Granted and Pending

Licensor of NFC Technology and Narian IP

Who We Are

Applications Scope:

Retail Services

& Lifestyle Applications


NFC Will Make Mobile Phones Smarter


made the Internet Smarter

made TV Smarter

And now is going to make

Mobile Phones

Smarter

What is NFC

Touch & Link to Information

Touch & Pay

Touch & Connect

Touch & Exchange

Touch & Access


Card Emulation


NFC Phone

NFC, One Device, Unlimited KeysNFC, One Device, Unlimited Keys

Card Emulation Environment


Average Person In This Room Has Multiple Identification Cards In Their Wallet

85% Consumers have one shopper loyalty card, 59% have more than one-Hartman

Consumers 18-24 are most likely to swap their wallets for wallet phones-Javelin

Up to 69.3 million American Health Club Cards were used in 2006-IHRSA


RFID Read/Write

RFID Tag

Access Text and Image Info on

Products & Services

View Video Stream Info on

Products & Services

Listen to Audio Stream Info on

Products & Services

Interact with Flash to Learn

Features of Products & Services

Speak to a Remote Attendantabout Products and Services

NFC Phone

Institutional

Server

Cellular

Server

Cellular

Tower

NFCNFC--The Best Technology for Service Discovery & MultimediaThe Best Technology for Service Discovery & Multimedia

RFID Read/Write Environment


NFCTag

See

Below

34.6 million US mobile subscribers accessed the Internet in June 2006-Telephia

89% of Major Brands Planning to Market via Mobile Phones in 2008-Airwide

Shoppers exposed an average of 3,500 pieces of marketing stimuli in grocery stores, 5,000 stimuli at mass merchandisers (Wal-Mart), & about 2,300 at drugstores-Nielsen

Mobile data apps to generate $100 bln and be 26% of ARPU by 2012-ABI

Better Than Barcode, Bluetooth, Or Other Competing TechnologiesBetter Than Barcode, Bluetooth, Or Other Competing Technologies

NFC Sync


NFC Phone

NFC Sync Direct NFC Sync Network

Cellular

Tower

Cellular

Server

Institutional

Server

NFC Phone

NFCTag

The Future of Consumer Electronics is Intuitive Digital InteractThe Future of Consumer Electronics is Intuitive Digital Interactionion

NFC Sync Environment


Average US household owns 25 consumer electronics (CE) products and the average adult spends $1,200 annually on these product-CEA

There are currently 285 million televisions in use in US households-CEA

CE Product Ownership of All US Adults According to CEA in May 2007:

TV-98%, DVD-84%, Camera-62%, Cell Phone-76%, Desktop Computer-66%

Sync Device ViaSync Device Via

��NFCNFC

��BluetoothBluetooth

��WifiWifi

��CellularCellular

��OtherOther

Non-Infrastructure Reader


Cellular

TowerCellular

Server

Institutional

Server

Non-

Infrastructure

Reader

Vending

NFC Phone

NFC Can Be The Instant Network InfrastructureNFC Can Be The Instant Network Infrastructure

Non-Infrastructure Reader Environment


SelfServe Kiosk Market Estimated $1.3 Trillion in Transactions in 2007-CSD

1 Billion Euro Spent Annually on Payment Terminal Connectivity (WEU)-Berg Insight

Nearly 50 Billion dollars in Transactions from Vending Machines in US 2008-NAMA

Over 4 Billion dollars in Savings from such technology in the Vending Industry US

Purchase One Soda

Location Connect


Cellular

TowerCellular

Server

Institutional

Server

RFID Tag NFC PhoneInternet Terminal

Locations Around

The Globe

NFC Will Let Business Truly Interact With CustomersNFC Will Let Business Truly Interact With Customers

Location Connect Environment

NFCTag

See

Below

Retail NFC App Terminal

Connect With Your Customers In The Store, The Best Way Is With NFC

61% of Consumers find it extremely important that employees are available to ask for help-NRF/Amex

68% of customer defection takes place because customers feel poorly treated-TARP

Customer Relationship Software Market Size $5.7 Billion in 2005-Gartner


NFC Hardware Options


SDIO USB Bluetooth Embedded

NFC Enabling a Mobile Device ViaNFC Enabling a Mobile Device ViaNFC Enabling a Mobile Device Via

Pre-NFC

NFC Phone

NFC Developers Rule Chart

Server Contactless

Reader

NI Reader RFID

CardRFID Tag

Cellular

Tower


Linking

Identifying

Communicating

Exchanging

Conclusion


CTST 2008 – Smartcard Alliance

nfc making mobile devices smarter · 34.6 million us mobile subscribers accessed the internet in...

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