Guest Presenter:

Jason KreidmanJason Kreidman

Top 5 Nexternal SEO Tips Top 5 Nexternal SEO Tips to Increase Trafficto Increase Traffic

Thursday, September 5th, 201311:00 a.m. PST / 2:00 p.m EST

Webinar Agenda1. What is SEO?

2. Why is it important?

3. Top 5 Nexternal SEO TipsA. Why is it important?B. What to do?C. Where do I make the change?

4. Question & Answer

What is SEO?<definition> Search Engine Optimization is the process of improving the

volume and quality of traffic to a web site from search engines via “natural” or “organic” search results.

Why Is SEO Important?

Nexternal SEO Tip #1:Optimize Category Names

Why is it Important? Adds targeted keywords on your site Deeper relevance for search engines Category pages show in results more oftenWhat to do? Research on keywords people are searching Be descriptive: Use more than 1 word Use keywords in the category nameWhere do I make the change?

Nexternal SEO Tip #2:Optimize Product Names

Why is it Important? Adds targeted keywords on your site Deeper relevance for search engines Allows for differentiation over competitionWhat to do? Research search volume of keywordsUse keywords in the product name Be descriptive: Use Color, Brand, Size, SKU, Gender Where do I make the change?

Nexternal SEO Tip #3:Optimize Product Descriptions

Why is it Important? Allows for differentiation over competition Adds targeted keywords on your site Deeper relevance for search engines What to do? Write a custom description Be sure to use various keywords Be wordy. Provide as much information as possibleWhere do I make the change?

Nexternal SEO Tip #4:Optimize Category Descriptions

Why is it Important? Offers more than just a product list Adds targeted keywords on your site Deeper relevance for search engines What to do? Write quality content Use keywords 1 or 2 times max Insert links to a few popular productsWhere do I make the change?

Nexternal SEO Tip #5:Optimize Page Titles

Why is it Important? Single Most Important On-Page SEO element Improves Click Through Rates on search results Increases rankings through improved relevancyWhat to do? Research search volume of keywords Use keywords in category and product titles Write for a human not a search engine Where do I make the change?

Question & Answer