Next Steps in Sustainability12:15 - 1:30 p.m.

Tessa Young | Vice President of Communications, OTA; Board Member, Sustainable Food Trade AssociationSarah Connolly | Head of Mission, Andean Natural

Hardik Savalia | Senior Associate, B Lab

Maxine Wolf | Maxine Wolf, CEO & Publisher, May Media Group -

VisionWe are a profitable group of companies who are responsible with their

environmental and social impact, offering food-safe ancient grains of the highest quality and level of service to the retail and ingredient markets.

MissionShare ancient grains with the world

ValuesTeam work

IntegrityCommitmentLeadership

EmpowermentRespect ourselves, the community & the environment

Our certifications & memberships

To us, good quinoa is

• Grown on healthy organic soils

• Grown by farmers who earn living wages

• Clean, free of chemicals and good for you

Organic Farming is Our Foundation

But we do so much more….

Bolivian Organic Quinoa Prices 1998-2015

Data source: Andean Naturals average prices paid

5451,1691,2591,1361,1531,1011,1401,1551,1661,254

2,233

3,0503,0002,9002,800

3,800

8,0007,8008,200

6,000

5,300

3,100

0

2,250

4,500

6,750

9,000

Mar-98 Mar-01 Mar-04 Mar-07 Mar-10 Mar-13 Feb-14 Aug-15

Pric

e in

USD

per

Met

ric

Ton

in B

oliv

ia

Fair Trade Minimum Price $2,600

JISA Floor Price $3,300

Living Wage? $4,500

Our Bolivian Factory

DeQuinua Stores in Bolivia

Employee and Community Health and Well Being

~Useful Tools~

Environmental Footprint

Thank You!

Next Steps in Sustainability: Measure What Matters

Hardik Savalia, B LabSep 18, 2015

23

Meet Echale a tu CasaOaxaca, Mexico

Created a business to help low-income Mexicans build their own homes and build wealth

Meet Freelancers Insurance Company

New York, NY

Created a business to provide health insurance to 30,000 independent workers

Meet Greyston Bakery

Yonkers, New York

Created a business that trains people with barriers to employment (ex-cons, homeless, drug history)

Harness the power of businessto address our society’s greatest challenges.

Capitalism

wasn’t designed to do this

• How do you measure impact?

• How do you maintain mission?

What are B Corps?

1. Social & Environmental Performance

Min 80 pts on B Impact Assessment

2. Transparency

B Impact Report Transparent

3. Accountability

Expand fiduciary duties to consider

interests of all stakeholders

Patagonia First to register as a

CA benefit corp

Companies using business as a force for good.

They meet verified higher levels of:

1,400+ B Corporations in 120 Industries in 42 Countries

~ 125 million businesses in the world

~1,400 B Corps

The road ahead

How do we help all companies use business as a force for good?

~400,000 Sustainable Businesses

Step 1:

Assess

Compare

Improve

Measure What Matters Use the B Impact Assessment

Use Business as a Force for Good

A public good built by the

B Corp Community Free, confidential

Tailored to company size, sector

Comprehensive in scope and topics

Includes tools, examples, best practices

Used by 35,000 businesses globally

SFTA, B Lab partnering to make

this even easier for our industry

Include sustainable ag practices

Great first step for growers,

processors, brands, retailers.

Get Started: www.sustainablefoodtrade.org

Workshop, Meet & Greet with SFTA & B Lab

1:30 - 3:00, Room 318

www.sustainablefoodtrade.org

Sustainability: Families’ Attitudes and Actions

September 18, 2015Maxine Wolf, CEO May Media Group, LLC

Oh no, he’s mixing garbage and recycling!!!!

The SpongeBob Movie: Sponge Out of Water

Methodology

• 1,200 respondents from KIWI Magazine’s Parent Advisory Board & Moms Meet Mom Ambassadors

• Respondents include: – Millennial moms, average age is 32– Average 2 children per household – In charge of making purchasing decisions for

their households.

KiwiMagOnline.com GreenMomsMeet.com

Table of Contents

• Knowledge• Activities• Children• Shopping

Knowledge of Sustainability

“Honestly, I really have no idea”

How familiar are you, if at all, with the term “sustainability”?

2%

7%

41%

51%

0% 10% 20% 30% 40% 50% 60%

Not at all familiar

Not very familiar

Somewhat familiar

Very familiar

Which of the following statements best describes how knowledgeable you feel

about the topic of sustainability?

4%

13%

29%

54%

0% 10% 20% 30% 40% 50% 60%

I am not at all informed about thetopic of sustainability

I feel extremely well informed aboutthe topic of sustainability

I am not very well informed, I onlyknow a little bit about sustainability

I know quite a bit about sustainabilitybut I could learn more

To what extent, if at all, do you believe “sustainability” impacts your daily life?

9%

39%51%

Not at all

Not very much

A lot

Somewhat

4 in 10: sustainability impacts their

life “a lot”

Activities

“Producing things that don't cause any harm to the environment. Healthy, organic and green. Products that don't use chemicals. Products that don't emit anything

into the environment. Natural products”

Please indicate the extent to which you currently make an effort to incorporate each of the following activities into your lifestyle?

39%

40%

54%

58%

59%

60%

66%

72%

78%

46%

48%

34%

36%

33%

35%

30%

26%

19%

0% 20% 40% 60% 80% 100%

Volunteering my time in mycommunity

Donating to non-profit agencies

Buying non-GMO products

Purchasing locally farmed foods

Choosing organic foods/product

Buying environmentally friendlyproducts

Choosing natural foods/products

Reducing energy use

Recycling

I make agreat deal ofeffort to dothis

I make aminor effortto do this

I make noeffort at all todo this

10%

11%

17%

30%

53%

56%

61%

49%

63%

30%

41%

35%

29%

49%

63%

20%

6%

8%

0% 20% 40% 60% 80% 100%

Operating a hybrid orelectric vehicle

Building a home chickencoop

Using rain barrels

Using compost bins

Growing your ownvegetables

Using a programmablethermostat

Do this currently

Don’t do this currently but would like toDon’t do this currently and not interested

Please use the scale shown below to indicate if you currently do any of these things at your

home.

40%

41%

41%

44%

46%

48%

49%

51%

57%

58%

72%

31%

38%

37%

38%

34%

48%

32%

37%

31%

32%

23%

0% 20% 40% 60% 80% 100%

Doing arts and crafts using things foundaround the house

Using water-efficient devices

Choosing products not tested on animals

Choosing environmentally-friendlyhousehold cleaning products

Use reusable snack bags and containers topack foods instead of using plastic bags

Using reusable shopping bags

Using CFL light bulbs

Using energy-efficient appliances

Reduce food waste as much as possible

Using reusable bottles/mugs

Turning lights off to conserve energy

Always

Most of the time

To what extent, if at all, do you incorporate any of the following activities into your lifestyle?

To what extent, if at all, do you incorporate any of the following activities into your lifestyle

11%

14%

15%

18%

19%

28%

29%

31%

34%

36%

21%

23%

15%

34%

35%

25%

43%

28%

36%

42%

0% 20% 40% 60% 80% 100%

Buying groceries from a co-op

Frequenting sustainable restaurants

Using alternative forms of transportationrather than driving

Choosing products that are Fair TradeCertified

Choosing products with compostablepackaging

Choosing human grade pet food

Choosing products with recyclable packaging

Making sustainable lawn/garden fertilizerselections

Choosing natural or organic personal careproducts

Using recycled paper products

Always

Most of the time

Children & Sustainability

“When I think about living a sustainable life, I think

about the world I will leave for my children. To me, sustainability means living a happy, healthy, natural life while being

conscious of the foot print I leave behind

68%

29%

3%

I make a great deal of effortto do this

I make a minor effort to dothis

I make no effort at all to dothis

Almost 7 in 10 teach their

children

How much, if at all, do you currently teach your child(ren) about things they can do to live an environmentally conscious and/or

socially conscious lifestyle?

21%

23%

23%

27%

29%

31%

34%

44%

59%

61%

0% 10% 20% 30% 40% 50% 60% 70%

Use reusable snack bags and containers to pack lunchinstead of using plastic bags

Doing arts and crafts using things found around thehouse

Choosing natural or organic foods/products

Reducing food waste as much as possible

Using reusable bottles/mugs

Growing your own vegetables

Reducing energy use

Conserving water

Recycling

Turning lights off at home

From this list, which activities, if any, do you focus on teaching your children to do regularly?

Shopping

“Sustainability in reference to groceries and products means that an item or its contents are grown and harvested responsibly with regard to methods and with consideration of providing the same

product or item to future purchasers and generations.

61

When shopping, how often, if ever, do you check product labeling for sustainability information

and/or certifications?

9%

14%

33%

44%

Never

Always

Rarely

Most of the time

?

58% check labeling

“always” or “most of the

time”

Familiarity with consumer packaging seals: “Very Familiar”

64%

50%

30%

17%

14%

8%

In general, how likely would you be, if at all, to pay more for a product if it were grown/produced in an

environmentally responsible manner?

28%

56%

12%

4%

ExtremelylikelySomewhatlikelyNot very likely

Not at alllikely

84% are likely to pay

more

47% 41% 33% 33% 31% 29%

36% 40% 44% 44% 43% 43%

0%

20%

40%

60%

80%

100%

120%

BPA free packagingRecyclable packagingPlant based packagingPlant based plastic bottleCompostable packagingCompostable pouch

Not at all willing

Not very willing

Somewhat willing

Extremely willing

How willing would you be, if at all, to pay a higher price for a product you were buying if it were available in each of the

following types of packaging options?

13%

14%

22%

24%

33%

37%

42%

47%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Fair Trade Certified

Made from/uses recycled materials

Humane treatment of animals

Products aren’t tested on animals

Natural

Locally grown

Non-GMO

Organic

Which of the following attributes are most important to you, if any, when selecting which brand to buy?

Please choose your top three.

49%

52%

53%

54%

55%

59%

62%

65%

39%

38%

33%

36%

33%

32%

31%

29%

0% 20% 40% 60% 80% 100%

A commitment to reducing waste

Recycling

Sells non-GMO products

Sells natural products

Sells organic products

Donating unsellable items to localcommunity organization

Sells locally grown products

Treating employees fairly

Always

Most of the time

If a retailer incorporated any of the following into their business practices, how might it impact your likelihood to

shop in their stores, if at all?

67

“I know that it is a good thing, but I am not sure what it is .”

Information

How likely are you, if at all, to actively seek information on the topic of sustainability?

2%

12%

33%53%

Not at all likely

Not very likely

Extremely likely

Somewhat likely

86% are looking for

information

12%

14%

15%

16%

17%

19%

20%

24%

44%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Retailer websites

FDA

Manufacturer websites

Friends

A local CSA organization

Social networks

Email newsletters

Environmental action groups

Internet search engines

If you were looking for information about the topic of sustainability, which of the following resources, if any,

would you be most likely to go to for more information?

70

Summary

• Moms know quite a bit, but want to know more• They are engaging in sustainable activities, but

there’s room for more• A good number are teaching their children• They’ll pay more for eco products and some

packaging options• From brands, they want organic, non-GMO,

locally grown and natural products• They will support retailers who are community

oriented and engage in eco business practices

“Sustainability for our family means that we are putting back into the earth as much as we

are taking, to the best of our ability.”

Next Steps in Sustainability12:15 - 1:30 p.m.

Tessa Young | Vice President of Communications, OTA; Board Member, Sustainable Food Trade AssociationSarah Connolly | Head of Mission, Andean Natural

Hardik Savalia | Senior Associate, B Lab

Maxine Wolf | Maxine Wolf, CEO & Publisher, May Media Group -