next steps for your enterprise social
TRANSCRIPT
Understands the key factors for a successful ESNShare some experiences and real case studiesAnswer the magical question: Which tool when?
“Social Enterprise is implemented 80% through organization culture and 20% through technology.”
- Gartner, September 2012
Technology
Culture
Factors for a Successful Journey
Clarity of Vision IntegrationSponsorship and Participation
Community Management
Your organization can explain how ESN helps them do their job better.
Executives and key contributors are committed to driving adoption.
The right sources of business data are connected to your Enterprise Social solution.
A proactive, analytics-based approach is applied to engaging users.
Vision
1
5 Steps1-2 weeks
1-2 weeks1-2 months
Ongoing
Steps of the Social JourneyStep 1:
Define Your Vision
Brainstorm the possibilities within your company, and outline your organization’s high-level goals and objectives in particular.
Step 2: Map to Value
Target and prioritize opportunities for business value to support your overarching vision and goal.
Step 3: Work Social
Put your prioritized social
initiatives into practice. Outline a plan for adoption and engagement.
Step 4: Drive Success
This phase is about executing on your plan and bringing your network to life, through a network launch, engagement activities, and community management.
Step 5: Evaluate, Adapt
& Iterate
Achieve real business relevance by measuring your success qualitatively and quantitatively. Use engagement data to support your findings.
Participation2
% of engaged users
With adequate user training and on-going communication
Without adequate training and communication
Formal launch
Yammer begins tospread virally People leave
(no value)Preparing for adoption
TimeFree service Premium service
Prioritisation
Use Case Example:
Share market intelligence
DescriptionThe sales team needs to capture and share market intelligence with the rest of the organisation, often in the form of photos, relating to clients and competitors (new products, marketing material, points of sale, etc.).
Current situationThe process is overly long and complicated, meaning that not enough market intelligence is shared. The area of the intranet designed to host this type of information is rarely visited by the rest of users and cannot be accessed from mobile devices.
SolutionTake photos with mobile devices and upload them to Yammer to the ‘market intelligence’ community in less than 30 seconds.
Advantages•More information about the market and competitors
•Comments and feedback
•Easy to find
•Easy to upload and view information from mobile devices.
Success metrics•# of people who have uploaded information
•# of photos uploaded compared to current number
•# conversations generated within the community
•User surveys
Person responsible & timescale•Sales Director
•Launch on 30 May
Marketing & Sales Department
Integration
3
Governance Plan
Left side
ClassifiedArchivedFormal One - Many
Social
Right side
TagsConversationsReal TimeFeedbackMany - Many
Right side
ORDERHow is my information going to grow?
Where should I store my documents?
How should I classify my documents?
What process should I start? When?
Who has access?
Is this searchable?
Elements
WorkflowsTaskClassificationsMetadataProceduresTransactionsDatabasesApproved versionsDeliverablesDigital SignatureCompliance…
GOVERNANCE
PLAN
Good Practices, Procedures, Hierarchies for Information
Elements
ConversationsTagsFeedbackOpinionsLikesShareTrendsReal Time ActivityTimelinesNotesChatsEngagement…
Right side
SOCIALWhat are we talking about?
Who is participating?
What is interesting to me?
Are there new initiatives?
Is there any value in the content generated?
Is this helping my business?
SOCIAL PLAYBOOK
Define and prioritise the use case that really adds value to our business
+ PERFORMANCE TEST
WORKING ON A CONTRACT…
HOMEPAGE DESIGN
Jan Hernandez
My Links Polls
Lastest Docs
INTEGRATION
YAMMER WEBPART
Simple integration with a basic OOB webpart
WORKFLOWS
WORKFLOWS Automated integration with internal and external systems
WORKFLOWS Automated integration with internal and external systems
WORKFLOWS Automated integration with internal and external systems
WebApps Collaboratively work on Microsoft Excel, Word and PowerPoint inside Yammer
Dynamics Bi-directional publishing of business data from CRM to Yammer and vice versa.
CommunityManagement
4
CONTENT CURATION
TOO MUCH INFORMATION IS A PROBLEM
CONTENT CURATION
WE NEED TO DEFINE RULES TO DISTRIBUTE CONTENT
RELEVANT INFORMATION
THE RESPONSIBLE FOR EACH COMMUNITY LOOKS AFTER THE INFORMATION THAT IS DELIVERED TO ME.
Factors for a Successful Journey
Clarity of Vision IntegrationSponsorship and Participation
Community Management
Your organization can explain how ESN helps them do their job better.
Executives and key contributors are committed to driving adoption.
The right sources of business data are connected to your Enterprise Social solution.
A proactive, analytics-based approach is applied to engaging users.
Which tool when?
One Drive SharePoint Team Storage
Outlook email
Yammer Team Discussion
IM Direct
Message
Lync call
SharePointIntranet
Yammer Company Communication
Lync Content Rich Online
Communication
Individual Team CompanyAudience Size / Content
Ad-h
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