next level footwear
DESCRIPTION
"Technology Entrepreneurship Commercial Venture Lab 2012"TRANSCRIPT
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NextLevel Footwear
Rise above the crowd, INSTANTLY!
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More Height = More Income
O Studies have shown that taller men earn money each year and over the course of a lifetime. Up to $1,000 / year
O http://www.livescience.com/5552-taller-people-earn-money.html
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Women Prefer Taller Men
O Studies have shown that taller men do better with their interactions with women. Women simply feel more secure with a tall man.
O http://www.thisisyourconscience.com/2011/03/the-ugly-truth-a-man-being-hung-like-a-caterpillar-a-man-being-short/
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Target MarketO We will offer 1" and 2" height gel and
memory foam shoe inserts.
O We observed that lifts were available on the market now but that they are usually marketed for an older clientele.
O We would like to aim our products at young men 16-23 years of age under 6 foot tall.
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Our comfortable gel sole or memory foam inserts give the wearer a 1 to 2 inch increase in height immediately.
Our product is safe, comfortable, and undetectable to the casual observer.
Product Description
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Market ResearchO We asked over 15 members of our
target market. We also read over 10 reviews of similar products to get insights
O Some results:O Younger men seemed more interested.O Concerned about comfort.O Concerned about visibility of product.
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Market Research cont.
O We found out this product is similar to other “male enhancement” products.
O Men are reluctant to admit, face to face, that they would use this product.
O Anonymous men would be more open about their opinion of the product.
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Market Research cont.
O In reading responses from other providers of this product, there is a demand and an appreciation for this item.
O Product is mainly used for special occasions, job functions, interviews, social events, and dates.
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Opportunity AnalysisO We have been working on wholesale
providers and dropshippers.
O This is a fairly low cost wholesale product with a large retail mark up.
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Minimum Viable Prototype
O URL and website have been initially developed
O Landing page is being developed
O NextLevel Footwear Landing Page
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The NextLevel TeamO Andres VivasO Addison PaulinO Martin CenturionO Jan GogolewskiO Greg Brister
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Next Level Footwear
Rise to the Occasion!
Thank you for your consideration.