next generation loyaltysnpa.static2.adqic.com/static/next-generation-loyalty.pdf · what games...
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What games teach us about recruiting & retaining millennials
NEXT GENERATION
by Ryan Jenkins
[email protected] / www.ryanislive.com
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Today’s generations
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What games teach us about recruiting & retaining millennials
NEXT GENERATION
by Ryan Jenkins
[email protected] / www.ryanislive.com
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3
2
1 generationsunderstanding the MillennialsGAMING 101the what and why of gamingMillennial loyalty5 aspects of games to effectively recruit & retain
today’s agendaBuckle up
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THE Generations Age Numbers
GenERATION Z < 15 50+ millionMillennials 15-35 80 million
Gen X 36-50 51 millionBoomers 51-69 76 millionBuilders 70-90 56 million*
G.I. Generation 91+ 60 million*
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13% 30%
18%39%
Millennials Gen X Boomers Builders
2015 workplace4 generations representin’
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25%
75%
Millennials Other Generations
2025 workplaceOh the places they’ll go
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40%
is how much more Millennials trust user-generated content over other media—including
newspapers & magazines.
some statsHmmmm…
30%
of Millennials total daily media consumption
is via social media.
33%
of Millennials rate blogs as their top media
source.
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ofMillen
nialevolution the
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A millennial’s journeySoooo that’s what happened
2015
2009
2008
2007
20051988
2003
2001
2000
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Millennials area critical mass
of changeagents.
(you know it’s true)
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A mobile strategy is a must
75% of users access Twitter through mobile.
68% of all clicked Facebook “like” buttons come from mobile.
62% of all emails are first opened on a mobile device.
70% of emails are deleted immediately that don’t render well on mobile.
97% of all text messages are opened within 3 minutes.
40% of global YouTube views are on a mobile device.
mobile madness
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3
2
1 generationsunderstanding the MillennialsGAMING 101the what and why of gamingMillennial loyalty5 aspects of games to effectively recruit & retain
today’s agendaBuckle up
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Dopamine Prompts
mind gamesHumans are wired to game play
excitement,exploration, &
combats failure.
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69%
of all heads of household play
computer and video games.
the WHATI bet you had no idea…
35
is the average age of a gamer.
97%
of youth play computer or video
games.
61%
of surveyed CEOs, CFOs, and other
senior executives say they take daily game
breaks at work.
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the origins of gamesWhat was the purpose?
The Lydians first created games for purposeful engagement.
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70%
of professionals are disengaged at
work.
the whyHow can games help?
$25k
the average cost to replace a Millennial
Employee.
91%
of Millennials expect to stay in a job less
than 3 years.
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What can we learn from gamesto increase the level of engagement
in our organizations?
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3
2
1 generationsunderstanding the MillennialsGAMING 101the what and why of gamingMillennial loyalty5 aspects of games to effectively recruit & retain
today’s agendaBuckle up
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5
recruit & retain
games toaspects of
effectively
And now…Drum roll please
millennials
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#1 CUSTOMIZE
Choicescapacityboost
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#2 control
ownershipoutcomes
produces
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#3 cultivate
developmentdevotion
triggers
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#4 collaborate
involvementinnovation
sparks
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#5 consequence
purposeparticipationactivates
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321
gaming recapSoak it in
5
recruit & retain
games toeffectivelymillennials
aspects of
45
Control ownership produces outcomescultivate development triggers devotioncollaborate involvement sparks innovation
consequence purpose activates participation
Customizechoices boost capacity
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your organization by infusing the engaging and transformative
traits of games.
Level-up
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game over
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ignorance
54321
self-deception
surrender
adjustment
freedom
5 phases of changeStay overwhelmed
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Thank youy’all rock!
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references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011,
http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-
we-talk-about-work/
Mr Youth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013