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Next Generation Web

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Web 1.0

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Web 1.0

Web 1.0 - Amazon.com circa 1995

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Web 2.0

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Web 2.0

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Tim O’Reilly

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Web 2.0 is... umm, I am not sure anymore.

Web 2.0

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Web 2.0

It’s enough to make your head spin!

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What’s Next?

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What’s Next?

Access anywhere

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What’s Next?

Self publishing

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What’s Next?

Non-traditional marketing

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Think Different

Niche

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Things you need to know

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User Participation

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User Participation

Find a need and fill it

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User Participation

The power of non-traditional marketing

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User Participation

“Marketers do not decide what is viral, people do.” — John Fallon

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User Participation

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The line between spectator and participant is gone!

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The People-Centric Approach

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The People-Centric Approach

Know and respect your advocates.

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The People-Centric Approach

“We expect you to stop marketing to us, and start connecting with us.” — Yaro Starak

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The People-Centric Approach

Have you put yourself in your user’s bowl?

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Thought Leadership

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Thought Leadership

Know what you excel at

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Thought Leadership

Be the expert craftsman

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Thought Leadership

Make sure you get your hands dirty every once in a while.

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Thought Leadership

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He who takes the first leap.

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Rip, Mix, Burn

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Rip, Mix, Burn

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Delivery, its not about “how“ it’s about “what.”

42”

15”

1”2”

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Rip, Mix, Burn

What is the common bond between these four companies?

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Rip, Mix, Burn

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Give away the keys

XML-RPC

RSS

REST

SOAP

ATOM

RDF

XHTML

XHTML-MP

WML

OPML

hCard

hResume

hCalendar

XFN

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Think Different

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Think Different

Open the doors to participation

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Think Different

Great ideas are made by merging two existing concepts.

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Think Different

Stop swimming with the school

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Thank You

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This presentation is available athttp://nickfinck.com/presentations/nextgen.pdf

Feel free to email me follow-up questions atnick@blueflavor.com

You can learn more about my company athttp://www.blueflavor.com

You can learn more about my magazine athttp://www.digital-web.com

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