next generation technology for railways-oracle

Next Generation Solutions for Indian Railways

Sundar Ram

VP, Technology Sales Consulting

CONFIDENTIAL: All capabilities and dates are for planning purposes only and may not be used in any contract

The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into

any contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decision. The

development, release, and timing of any features

or functionality described for Oracle’s products

remains at the sole discretion of Oracle.

Safe Harbor Statement


• IT Challenges

• Innovation in Industry Solutions

• Results Achieved by Various Customers

Agenda


The Challenges We’re Hearing

Increase Profitable Business and Loyalty:How can I identify, retain and develop my high-yielding customers and

win business from other modes of transport?

“The continued growth in demand for freight services due to the increased amount of manufacturing in

developing regions will be a key growth driver for the industry moving forward.” – Datamonitor

!

Increase Operational Efficiency:How do I increase my operational efficiency and modernize my infrastructure without adversely affecting my business?

Business experience shows that sub-optimal use of maximum train capacity can be due to technical

parameters but also to poor operational capacity management.”

– UIC

!

Ensure Regulatory Compliance and Security:How can I ensure that all my staff are qualified and my assets are

managed in line with regulatory requirements?

•“We are unable to manage our users across all of our applications, databases, and systems and our

auditors require that we have comprehensive tracking of our user lifecycle. We have many databases

and DBAs. It is impossible to manage their accounts effectively across our enterprise.”

!


Railways - IT Challenges

DEPENDANCE ON LEGACY

SYSTEMS … Critical business processes

(reservations, operations, cargo

operations) depend on legacy

systems that are hard to modify,

costly to maintain, and run on aging

expensive hardware

COMPLEX APPLICATIONS

ENVIRONMENTS…Years of custom development

and decentralized solutions have

led to complex application

environments with multiple data

sources, complex integrations,

and several point solutions with

poor documentation and support

AGING FRAGILE

INFRASTRUCTURE…Strong focus on costs and low

investments have left railways with

aging server, PC, and network

infrastructure making it difficult to

support 24*7 operations across

multiple continents

SHRINKING IT BUDGETS…Shrinking IT budgets leave little

room for new investments in

platforms although need to replace

and improve their aging

applications and IT infrastructure

IT has a critical role to play as Indian Railways find ways to lower costs, grow

revenues, and enhance customer experience


• IT Challenges



Agenda


Next Generation Rail SolutionsDeliver Profitable Growth in an Increasingly Competitive Market

Reduce Costs by Increasing Operational

Efficiency

Increase Profitability by Identifying and Retaining High-Value Customers

Ensure Regulatory Compliance, Certification,

and Security


Reduce Costs by Increasing Operational Efficiency

Requirement Capability Solution

Comprehensive suite for

business process integrations

across technologies

Manage, build, modernize

& maintain infrastructure,

and optimize train

operations

Seamless process-

centric Integration of

various existing

systems

��

Reduce duplication of effort

and improve controls and

processes

Best-in-class toolset to

integrate best of breed,

legacy applications and

new solutions and

technology

Workflow, Event Management,

BPEL,

Integration to Automate

Processes

��

Spatial enabled logistics

solutions

GIS capability can be

used to enable Logistics

applications

Open standards based spatial

solution can be easily

integrated with various ERP

system

��


End-to-end Business Process

Enterprise Infrastructure

Customer

Relationship

Management Sales Marketing

Customer

Service

Inventory &

Logistics Finance & HR

SFA Prodict LMS

Inv

MGMT

B2Bproduct

ERP.

SCMproduct

info.

MSO

DB ERPCRM

BPM models, simulates, executes, manages,

monitors, & optimizes those Business Processes.

Process Disconnects Across Silos

Business Processes – Apps, Functions and People

Customer

Relationship

Management

Sales Marketing Customer

Service

Inventory &

Logistics

Finance & HR

SFA Product LMS

Inv

MGMT

B2B

Enterprise Infrastructure

product

ERP

SCM product

MSO

DB ERPCRM

Real-World Business Processes span

organizations, systems, and applications.

Product ConfigurationProduct Configuration

Customer Support Help DeskCustomer Support Help Desk

Customer Loyalty ManagementCustomer Loyalty Management

MissedExceptions

EscalatingCosts

ProcessDisconnects

MissedExceptions

EscalatingCosts

ProcessDisconnects


Process developmentand systems integration

Process

Developer

Business dashboards and historical & trend analysis tools

Business

Owner

Process execution and management

Process modeling, simulation and documentation

Business

Analyst

Enterprise applications and databases

Business User Interaction

Process

Participants

BPM : Framework for Business Optimization


BPM and SOA…Better Together

• Optimizes business processes

• Provides business insight

• Driven directly by business goals

• Simplifies IT infrastructure

• Supports service reuse

• Driven indirectly by business

goals, translated to a need for

flexibility and IT agility

BPM SOA

SOA greatly simplifies BPM implementations

Provides a layer of responsiveness, control &

governance for IT underneath BPM


BPM Value Proposition

•• Imagine that a business user could

� build a business process model and do process

simulations to come up with the best way to

optimize the process (Business Process Analysis)

•…then IT can rapidly deploy the process by

� simply importing the model into a development

environment to build the web services and then

install into the runtime

•…and once in production, both Business User and IT

� have a single console to monitor all activity related

to that process to make real-time decisions while

collecting, analyzing and comparing operational

performance against the simulation model (Business

Activity Monitoring)




Efficiency


Ensure Regulatory Compliance and Security


Increase Profitability by Identifying and Retaining

High-Value Customers


Business Intelligence

solutions analyze Customer,

Operational, and Financial

Data

Increase revenue by

identifying, retaining and

developing high yield

passenger / freight customers

Industry-tailored

business intelligence to

sell and market to both

passenger and freight

rail customers

� �

Manage and reward regular,

high value customers

Integrated Loyalty, Call

Center, Marketing, and

Analytics

Single solution from loyalty

program management to

data mining and call centers� �


Intelligent Analysis

SOA & BPM Infrastructure

Enterprise Technology

External Partners

Business Processes

Dashboards

Email Apps DB LegacyWeb Services

RosettaNetebXML

EDI

B2B

Finance ComplianceHR Passenger AppsOperations


Business

Intelligence

ServerMultidimensional Calculation and Integration Engine

Intelligent Caching Services

Simplified Business Model and Abstraction Layer

Intelligent Request Generation and Optimized Data Access Services

OLTP & ODSSystems

Data WarehouseData Mart

OraclePeopleSoft, Siebel,Custom Apps

FilesExcelXML

BusinessProcess

Ad-hoc Analysis

ProactiveDetectionand Alerts

MS OfficePlug-in

Reporting & Publishing

Interactive Dashboards

DisconnectedAnalytics

WebServices

Business Intelligence & Decision Support

The Leading BI Technology Platform


Dashboards (in Real-time)


Multi-Dimensional Analytics DashboardProvide Multi-Dimensional View of All Customer Transactional Information

• 360 degree customer view

• Customer data available at all touch points

• More focused customer service

Electronically capture allcustomer interactions

Universal customer master and integration services provide a platform through which railroad customer data and interactions can be captured, viewed and distributed to all major touch-points

Proactive marketing campaigns for new or expanded svcs / pricing

11

22

Contract Commitments

PassengerWeb

Booking

Call Center

Marketing/SalesCampaigns

Web

Services

Web

Services

Data Quality

Services

Data Quality

Services

Inbound call

UCMUCMComplaintManagement

Service Level Commitments

Revenue / Profitability Mgmt

Use data in operationalenvironment to delivervalue-added service

33

View of Customer or Program based on role

44

Integration ServicesIntegration Services


HP Oracle Database MachineConfigured for High Performance Data Warehousing

• 8 Oracle Database servers

– 64 Intel processor cores

– Oracle Enterprise Linux

• 14 Exadata Storage Servers

– Up to 168 TB raw storage

• InfiniBand switches

• Optimized, Certified, and

Supported by Oracle




Efficiency






Manage and control

customer and regulatory

documents in a secure

environment

Manage / Control Access

to Structured and

Unstructured Data through

Content and Identity Mgmt

Collaboration and content

management solution with

Identity Management

Solution to facilitate full

lifecycle compliance

� �

Encrypting and securing

the data when at rest

and in motion and

preventing un-

authorized data access

Encrypt Data and prevent

access at database layer

and Auditing the data for

access

Leading security

enhancements in Database

layer for secure audit and

segregation of duties

� �


Database Security Framework Security and Compliance

Segregation

of duties

Label the

data for

High

Security

Access Control

Configuration

Management

Secured

AuditingDB Roll

back/Undo

Monitoring

Masking

data from

developers

DB Encryption

and secure

data exchange

Secured

Backup

Encryption and Masking


Advanced DB Security Protect data on Network, Disk, and Tape

• Transparent Data Encryption (TDE)

– No application changes

– Tablespace and column encryption

– Encrypted backups (RMAN) and Data Pump Exports

– Encrypt Oracle Securefiles (LOBS)

• Built-In Key Management

– Transparent, automated

– Hardware Security Module (HSM)

• Network Encryption

– SSL/TLS

– Native - no certificates required

• Strong Authentication

– Kerberos, PKI

^#^*>*75000

Encrypted Disks, Backups,

Exports

Network

Encryption

)(

Strong

Authentication


Firewall for Database – Internal ThreatsEnforce Compliance and Mitigate Internal Threat

• Restrict DBA access to

application data

• Compliance

– Controls on privileged users

– Separation of Duty

• Enforce data access security

policies

– Control who, when, where and

how is data accessed

– Policy can be based on IP

address, time, auth…

• SQL Command Rules

Reports

Realms

Multi-Factor

Authorization

Separation

of Duty

Command

Rules

Audit


Consolidate and Secure Audit Data

Simplify Compliance Reporting

Alert on Security Threats

Lower IT Costs With Audit Policies

Monitor Policies

Reports Security

Efficient & Secured AuditingCompliance and alert on Threats

Oracle Databases

DB2, Sybase (beta)

Microsoft SQL Server


Security ArchitectureMaximum Data Security Architecture

Identity Management

Secured AuditEncrypted Backups

Dev & Test

Network encryption

Enterprise User Management

Audit Data

E-Business Suite

PeopleSoft

Siebel

SAP - others

Configuration

Management Pack

Data Masking Pack


CHALLENGES / OPPORTUNITIES

• Integrate disparate systems to improve business processes and operational efficiency

• Improve productivity with enterprise-wide content management system

• Minimize technology maintenance costs

CUSTOMER PERSPECTIVE

“With Oracle Content DB, we were able to extend the value of our Oracle Database to cost effectively manage both our unstructured and structured content on the same platform. We were also able to improve our processes by integrating them with Oracle Content DB to provide secure, efficient content management within the context of how our people work.”

Sergio Augusto Peralta, IT Manager

RESULTS

• Gained the ability to securely manage regulatory documents for import and export processes

• Increased operational efficiency and employee productivity

• Simplified IT administration and reduced the cost of storing unstructured and structured content

COMPANY OVERVIEW

• Fiorde International Logistics is a full service transportation logistics and cargo custom-clearance service organization. It offers cargo consolidation services to its clients – anywhere on the planet. By means of its international partnerships, it has access to warehouses and fleets on five continents, offering its clients the widest and most complete logistics operations in the world.

SOLUTIONS

• Implemented Oracle Content Database to create a cost effective, scalable, and secure enterprise wide content management solution for 500 users

• Use Oracle Content DB Web Services to integrate legacy applications and business processes

Fiorde Securely Manages

Regulatory Documents


• IT Challenges



Agenda


Oracle in RailDid You Know?

No. 1 rail infrastructure company in the

world runs Oracle solutions

More than 30 of the world’s leading railways run

Oracle Solutions

2 of the top 5 largest railroads globally run

Oracle Loyalty solutions

26 of the top 40 US Transit organizations run

Oracle Solutions

4 of the top 5 freight railroads globally run Oracle

Solutions


Rail Customer Results

“Our job at DB Systems is to help Deutsche Bahn leverage the power of technology to compete more effectively. PeopleSoft Enterprise Service Automation will support that mandate by helping us to reduce costs and increase our productivity. We expect a very fast return on our investment using PeopleSoft Enterprise Service Automation.”

“We selected the Siebel proposal because it was innovative, flexible, and simple, with a single solution for the entire domain, from loyalty program management to data mining and call centers.”

“Our corporate dashboard takes 43 of our key operational measuresand displays them in a format that makes it easy to identify change.It enables us to drill down in any of these critical areas. By building a corporate dashboard with Hyperion Essbase, we’ve made business performance much easier to understand and act upon.”

“Undertaking a major upgrade to the HR system is a non-trivial exercise but we are very pleased with the results, thanks in no small part to the expertise of Oracle Consulting and the strong commitment from Oracle management. The new system enabled us to reduce operating costswhile providing better management support and services to our staff.”


People: Oracle’s Ecosystem Creates Advantage

950 customers

participating in

Customer Advisory

Boards

500 Industry & Product

strategy council members

35 Fusion strategy

council members

1,300 participants

in early customer

adoption programs

425 user groups

30,000 applications

customers

220,000 database

customers

5,000 middleware ISVs

1,700 application ISVs

9,000 database ISVs

30,000 middleware

customers

29,000 developers,

support engineers

and consultants275,000 275,000

Customers Customers

Benefiting Benefiting

from Shared from Shared

InnovationInnovation


� Offers an industry-leading suite of middleware solutions to rationalize and modernize your legacy systems so you can lower costs, shorten time-to-market, and increase security, performance, and scalability

� Provides a rail-proven financial suite that has been demonstrated to reduce operator costs and increase back-office efficiency

� Delivers a complete solution to plan, manage, deploy and maintain rail assets (fixed, moving and linear) and spares

� Provides a transportation management platform to optimize the movement of intermodal containers and to proactively manage their flow over your intermodal network

Only Oracle…

The Oracle Difference