next generation shopping experience - uc berkeley...

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Next Generation Shopping Experience This work was created in an open classroom environment as part of a program within the Sutardja Center for Entrepreneurship & Technology and led by Prof. Ikhlaq Sidhu at UC Berkeley. There should be no proprietary information contained in this paper. No information contained in this paper is intended to affect or influence public relations with any firm affiliated with any of the authors. The views represented are those of the authors alone and do not reflect those of the University of California Berkeley. Stephanie Hidalgo, Rahul Kumar, Mohan KRK, Anuj Chaudhary, Ravi Konda, Francois Richard

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Page 1: Next Generation Shopping Experience - UC Berkeley ...scet.berkeley.edu/wp-content/uploads/ELPP-NextGeneration...Next Generation Shopping Experience This work was created in an open

Next Generation Shopping Experience

This work was created in an open classroom environment as part of a program within the Sutardja Center for Entrepreneurship & Technology and led by Prof. Ikhlaq Sidhu at UC Berkeley. There should be no proprietary information contained in this paper. No information contained in this paper is intended to affect or influence public relations with any firm affiliated with any of the authors. The views represented are those of the authors alone and do not reflect those of the University of California Berkeley.

Stephanie Hidalgo, Rahul Kumar, Mohan KRK, Anuj Chaudhary, Ravi Konda, Francois Richard

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“We shop, therefore we are”

Page 3: Next Generation Shopping Experience - UC Berkeley ...scet.berkeley.edu/wp-content/uploads/ELPP-NextGeneration...Next Generation Shopping Experience This work was created in an open
Page 4: Next Generation Shopping Experience - UC Berkeley ...scet.berkeley.edu/wp-content/uploads/ELPP-NextGeneration...Next Generation Shopping Experience This work was created in an open
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Page 9: Next Generation Shopping Experience - UC Berkeley ...scet.berkeley.edu/wp-content/uploads/ELPP-NextGeneration...Next Generation Shopping Experience This work was created in an open
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E-Commerce

Mobile

Omni ChannelChatbotsSmart mirrors

VR (AR)

Powerful processors

Motion tracking

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Page 18: Next Generation Shopping Experience - UC Berkeley ...scet.berkeley.edu/wp-content/uploads/ELPP-NextGeneration...Next Generation Shopping Experience This work was created in an open
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Winning Factors:● Cost● Ease of Use● Compute● Integration

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SOFTWARE CONTENT

Winning Factors:● Inter-Operability● Content Quality● User Interface (UI)

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● Advantage ○ Amazon○ Alibaba

● Challenges○ Cost ○ Ease of Use○ Inter-Operability

● Opportunity○ Sony○ Facebook

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